Indústria cultural, narcisismo e o ódio nas redes sociais
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2019-03-19
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Universidade Federal de Goiás
Resumo
This paper aims at comprehending the presence of expressions of hatred in social media,
informing about the culture society ́s role in the reproduction of social relations in this contexto. In the first chapter an explanation was made regarding the formation of the individual, culture and society as well as the role of ideology and the concepts of administered society and culture industry for the Critical Social Theory. In the second chapter the psychological, social and political aspects of technology and violence were discussed, thus thinking over the contribution of the narcissism of small differences and antisemitism surrounding intolerance and hatred and also thinking over the relation between technology and barbarism intending to comprehend some aspects about violence on the internet. This paper is filled with analysis of the connection of the elements of violence linked to technology with the advancement of capitalism aligned to the means of production and the technology and its relation with the renouncement of the desires, autonomy and freedom, such contributing to a totalitarian and standardizing society. The repression of the individual in the name of a civilization depending on the necessity of casting out differences as a mean of protection, also decorring from the organization of an administered society that praises, through culture industry, the reification and standardization as to support the ruling class staying in power causes, in a tragic and evident way, the intolerance, violence and a barbarism. The third chapter brings the social media as a search field, the contextualization and historicization of the searched pages and the presentation and posterior analysis of the data. As for the research, it shows a empiric and qualitative nature. The criterion being the bigger quantity of users and also of discussions, Facebook was the chosen social media. The chosen theme was “politics”, for it has been widely discussed in Brazil in and out of social media. As to avoid partiality three pages from the right wing: MBL, Bolsonaro Opressor 2.0, Jovens de Direita and three pages from the left wing: Mídia Ninja, Brasil contra Jair Bolsonaro and Jovens de Esquerda were selected. The comments were picked from April until August 2018, in random days. After being completely read, the comments were divided in many categories, the ones regarding the most expressive categories were chosen, those being: hygienist ideas, political prejudice, social prejudice, homophobia and racism. Those comments were analysed and tied to the Psychoanalysis Critical Theory. Hatred in social media shows, in the big picture, a violent and meaning relation between individuals, individuals and organizations, and State and society. With that it can be inferred that social media not only don’t work as a institutor of these violent, meaning relations but also can not be thought as the cause of the barbarism. Social Media are only a small sample, or reflection, of the violence that is present in the society as a whole, amplified by the easy acess and visibility, since these relations occour in a verticalized and, so as, oppresive form and, like an ideology, are most of the times naturalized and defended by the opressed themselves.
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Redes sociais , Indústria cultural , Barbárie , Narcisismo , Ódio , Social media , Culture industry , Barbarism , Narcissism , Hatred
Citação
Xavier, L. M. P. Indústria cultural, narcisismo e o ódio nas redes sociais. 2019. 110 f. Dissertação (Mestrado em Psicologia) - Universidade Federal de Goiás, Goiânia, 2019.