A rede de cidades criativas da Unesco: uma perspectiva das cidades brasileiras
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2017-08-22
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Universidade Federal de Goiás
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The idea of the creative city emerges as the fruit of the post-industrial era, when cities needed to reinvent themselves from a strategic relationship with creativity, specifically with the creative industry and the creative economy. The formulation of those expressions, first raised by the australian government and later by the british, discussed the value of art and culture through those which were possible the creation of jobs and wealth production. The United Nations, through UNCTAD and Unesco, incorporated in their discourses and policies the importance of the development of the urban environment ordered by creativity. Its intention was embodied after the launch of the Unesco Network of Creative Cities in 2004, platform that established a commitment to invest in creativity and culture as a strategic factor for "sustainable" urban development. In order to understand this dynamic that uses culture as an urban management strategy, the Network's research from the perspective of the five Brazilian cities - Florianópolis and Curitiba, with the insertion in 2014, and the cities of Belém, Santos and Salvador, in 2015 - allowed to identify the strategies that configure this program and, also, the nuances of each one. The idea was based on the investigation of application forms, information in electronic media and digital files. The research rethinks that the discourse of the creative city is closer to the image bias, economic and political than the ideal model of a post-industrial city, as some theorists claim. Possibly, the creative city is only a reflection of an image that began in the economy and was diluted in the discourse of managers, possessing the Nation-State as controlling agent.
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FERREIRA, Victor Moura Soares. A rede de cidades criativas da Unesco: uma perspectiva das cidades brasileiras. 2017. 164 f. Dissertação (Mestrado em Projeto e Cidade) - Universidade Federal de Goiás, Goiânia, 2017.