2016-03-292015-09-23SILVA, H. Desvios: Cartaz lambe-lambe, comunicação visual e arte nos espaços de trânsito. 2015. 96 f. Dissertação (Mestrado em Comunicação) - Universidade Federal de Goiás, Goiânia, 2015.http://repositorio.bc.ufg.br/tede/handle/tede/5390This paper proposes to discuss the effects of sense produced by urban posters lambe-lambe on the assumption that differentiations (deviations) in the form of communicating and appropriate of the space that they are subscribed, in other words, are deviations in the dominant discourse. The investigation about our study subject, the lambe-lambe posters, search to problematize it within the logic of transformations on the urban space starting from the XIX century, where the individual saw itself insert in a daily routine full of new situations with intense production of senses. If the contemporary city enters the individual in continuous motion logic, it is necessary to develop new ways to communicate with individuals under the conditions imposed by the urban way. In this sense the traffic is now being potential space for communication, and new strategies and tools are now developed.application/pdfAcesso AbertoCartaz lambe-lambeComunicaçãoArte urbanaPosters lambe-lambeCommunicationUrban artCIENCIAS SOCIAIS APLICADAS::COMUNICACAODissertação