2017-05-082017-03-31ALMEIDA, Marília de Almeida e. Representação social das pessoas vivendo com HIV/AIDS na mídia impressa. 2017. 163 f. Dissertação (Mestrado em Comunicação) - Universidade Federal de Goiás, Goiânia, 2017.http://repositorio.bc.ufg.br/tede/handle/tede/7287The objective of this study is to understand how the social representation of People Living with HIV / AIDS in the print media has been constructed and whether this representation has persisted over the last three decades. The study is based on the Theory of Social Representations, proposed by Moscovici, which consists of understanding how the construction and permanence of concepts formed about something or someone from social interactions takes place. Eight cover stories published by O Estado de S. Paulo newspaper in 1985 and 2015, independent of the month in which they were published, were analyzed, with four reports per year. The eight texts were analyzed according to the Critical Discourse Analysis (ADC), published by Norman Fairclough. It was concluded that the social representation of People Living with HIV / AIDS in print media in 1985 is of homosexual men, promiscuous and guilty of their condition and that this representation has not changed over the decades, remaining in 2015 as being of homosexual men, promiscuous and guilty for their condition.application/pdfAcesso AbertoAIDSHIVHomossexualRepresentação socialMídiaHomosexualSocial representationMediaCIENCIAS SOCIAIS APLICADAS::COMUNICACAODissertação