2022-03-072022-03-072021-08-16CARRIJO, A. J. F. Experiências comunicativas de adolescentes goianos na cultura digital: uma análise etnográfica dos usos sociais do YouTube e do Instagram. 2021. 140 f. Dissertação (Mestrado em Comunicação) - Universidade Federal de Goiás, Goiânia, 2021.http://repositorio.bc.ufg.br/tede/handle/tede/11925The social uses of the internet by adolescents from Goiás is the central theme of this research. We conducted it with a group of twelve high school students from the Cecília Meirelles Full-Time Teaching Center, in the city of Aparecida de Goiânia. Our general objective was to map the practices made by these adolescents on YouTube and Instagram and to investigate how the group's experiences reveal clues about ways of appropriating technologies and producing meaning in contemporary social circuits. To do so, we developed a qualitative research, with an ethnographic approach. The techniques of data production were individual in-depth interviews, group discussions and participant observation. The analyzes presented in this dissertation are based on Latin American Cultural Studies, in a communicational perspective linked to Reception Studies and the Mediation Theory of Martín-Barbero. Jenkins' theorizing about the participatory culture also contributes to the debate. We mapped that accessing online platforms is common in the interviewees' daily lives and that their uses are plural, related to study, entertainment, work, rest, artistic consumption, and also to social interaction, subjective construction, authenticity, visibility and professional expectation. We highlight the group's familiarity with digital platforms and that the interviewees are interested in understanding them, by criticizing and investigating their logic and their specificities, both technical and social, through observation and experimentation. The group shares a mode of enunciation typical of contemporaneity, stimulated by digital circuits, whose central characteristic is the development of an analytical posture, generally critical and ironic, on the uses of the internet. In their experience, language competence is fundamental for being able to share the meanings that circulate online.Attribution-NonCommercial-NoDerivatives 4.0 InternationalUsos sociaisAdolescentesEtnografiaMediaçõePlataformas digitaisSocial useAdolescentsEthnographyMediationsDigital platformsCIENCIAS SOCIAIS APLICADAS::COMUNICACAO::TEORIA DA COMUNICACAODissertação