2017-06-022012-08-31DUTRA, Lúbia Gonzaga. Trabalho e consumo: uma análise sociológica do serviço de venda no varejo de bens duráveis. 2012. 119 f. Dissertação (Mestrado em Sociologia) - Universidade Federal de Goiás, Goiânia, 2012.http://repositorio.bc.ufg.br/tede/handle/tede/7404The expansion and increase of jobs in the service sector are relevant phenomena that contributed to changing the labor scape. Trade is one of the traditional sub-sectors in the Brazilian economy, which absorbs a considerable portion of the labor force. However, the retail industry experiences a structural change that opens the possibility of becoming an eminent producer of new identities related to consumption. This study aims to analyze the durable goods retail sale service, addressing the following issues: retail, the current configuration of labor and consumer society, identity at work, interactions in service sale, and gender relations in durable goods retail. Considering the scarce studies on the service sector in Brazilian scientific production, this analysis aims to contribute to the debate on changes in the world of labor, as well as to provide a perspective to sales work field through a sociological approach. This research applies a triangulation methodology, and includes descriptive analysis of official databases produced by national research institutions coupled with qualitative fieldwork in two retail service companies, using the techniques of systematic observation and semi-structured interviews.application/pdfAcesso AbertoSociologia do trabalhoServiço de vendaVarejo de bens duráveisConsumidoresIdentidade profissionalSociology of workSales workDurable goods retailConsumersProfessional identityCIENCIAS HUMANAS::SOCIOLOGIADissertação