2018-05-102018-04-04CARVALHO JÚNIOR, Eurípedes Ferreira de. A cidadania na prateleira: uma leitura crítica da influência midiática do fantástico na ressignificação dos direitos sociais. 2018. 127 f. Dissertação (Mestrado em Comunicação) - Universidade Federal de Goiás, Goiânia, 2018.http://repositorio.bc.ufg.br/tede/handle/tede/8461This work tries to discuss in the current society the relations of citizenship and consumption. They are understood through a critical discourse analysis of the media from a reading of the television show Fantástico and its apparent pro-citizen discourse. By weakening conventional social spheres of society such as family, school, and religion, social values are being appropriated more effectively by media channels. As a new arena for the debate on civil, political and social rights, television, through the publicizing of the desires, ambitions and frustrations of individuals, has been guiding the "adequate" way for social relations and reaffirming the concept of citizenship. Thus contributing to the transfer of the collective social relations of citizenship in individual acquisition and consumption processes for its constituent items - health, education, security, justice, transportation and leisure. The locus and the time stamp for this work are the TV show "Fantastic - the show of life" of Rede Globo, studied throughout the year 2016. Through a critical analysis of the discourse it was verified how the media built a shelf exhibition of desires to be consumed symbolically and materially by citizens-consumers. The objective was therefore to analyze how the discourse of the program was given when talking about citizen themes and whether this discourse was enlightening for citizenship, whether or not it was effective for the construction of "being citizen" in Brazilian society.application/pdfAcesso AbertoMídiaFantásticoCidadaniaConsumoLeitura críticaMediaFantasticCitizenshipConsumptionCritical readingCIENCIAS SOCIAIS APLICADAS::COMUNICACAODissertação