2014-10-022013-05-09CHAVES, Bárbara Lyra. Atrapalhando as significâncias: o personal styling na contemporaneidade. 2013. 100 f. Dissertação (Mestrado em Arte e Cultura Visual) - Universidade Federal de Goiás, Goiânia, 2013.http://repositorio.bc.ufg.br/tede/handle/tede/3257The purpose of this dissertation heads for the observation of the mechanisms that surrounds the work of personal styling in the contemporary setting. The research was articulated from the perception that there is a mismatch between the multiplicity of proposals that the current fashion displays and the qualifying standards stipulated by personal styling. Given this context, the dissertation presents the cases of breaks of rules on dressing as a possibility to expand the repertoire for the personal styling. Taking the bricolage as a methodological option, we designed a set of theoretical tools capable of dialoguing with the data collected in media reports, blog posts, individual interviews and TV interviews. Rather than gathering information from various sources, this research promotes an interaction between my positions on the directions of personal styling, the clues that reveal breaking rules on dressing and the point of view of authors from the fields of fashion, philosophy, cultural studies and visual culture, building a reflection on the theme. Given this panorama, I try to discuss how the stylists can position themselves nowadays, how they can expand their field of action and also how they can act taking into consideration their customers’ lifestyle.application/pdfAcesso AbertoModaPersonal stylistAparênciaEstilo pessoalFashionAppearancePersonal styleOUTROS::DESENHO DE MODADissertação