2014-07-292010-06-112009-05-22PRADO, Luiz Alberto Serenini. The child, the couple and their ongoing search for identity in times of new media and postmodernity. 2009. 114 f. Dissertação (Mestrado em Ciências Sociais Aplicadas) - Universidade Federal de Goiás, Goiânia, 2009.http://repositorio.bc.ufg.br/tede/handle/tde/1416This work analyses the path that has been delimited and illustrated by the terms "culture", "communication", and "consumption", considering their superposition through the ages and the influences caused over the society behavior. Since the origins of "culture" and its multiple meanings, the transit from the manuscript to the typographic man, until we get the worship of transience, presenteeism and globalization which are peculiarities of postmodernism, it is willed to verify, from the theoretical base point of view, how these phenomena have contributed for the formation of the identity in the general society and in the specific public, circumscript between childhood and adolescencapplication/pdfAcesso Abertoculturacomunicaçãoconsumonovos meiosidentidadeculturecomunicationconsumptionnew mediaidentityCNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAODissertação