2014-07-292009-12-232009-10-23LEAL, Lídia Lobato. Maracá and Cunani: Institutionals Images for Amapá. 2009. 108 f. Dissertação (Mestrado em Processos e Sistemas Visuais, Educação e Visualidade) - Universidade Federal de Goiás, Goiânia, 2009.http://repositorio.bc.ufg.br/tede/handle/tde/2821The attempt to understand how the construction of identity in the state of Amapá from, the institutional campaign for the feeling of Amapalidade, guides this work. The government acts (2009) of the State of Amapá have taken his first term in 2002, his tonic and slogan were turned to entrepreneurship in order to enhance public-private initiative by the Federal Government. In this sense, there is a strong institutional intention to generate economic dividends from the holding of local cultural issues. Within this context, from 2006 images of ceramics and Maraca Cunani "reappear" as local elements with the prospect of market, because the Brazilian Service of Support to Micro and Small Enterprises (SEBRAE), with the intention of providing technical support to collaborate with the success of micro and small enterprises, has launched a training program for entrepreneurs of small-scale sector, with the holding of several workshops, encouraging them to promote the construction of spreads not only add value to their economic or products and services, such as enabled the construction of an identity for your products and or companies. Through analysis of the publication of SEBRAE / AP, 2006, The Journal A Gazeta and the exhibition of items produced by craftsmen who participated in the workshops of SEBRAE. The goal is to understand the use of these images in their historiographic context (XV to XVII) and also in its contemporary context and reflect on the institutional discourse on such images produced by correlating them with the concepts of identity, language and visual cultureapplication/pdfAcesso AbertoIdentidade, Cultura Visual, Imagem, Maracá, CunaniIdentity, Visual Culture,Image, Maracá, CunaniCNPQ::LINGUISTICA, LETRAS E ARTES::ARTES::FUNDAMENTOS E CRITICA DAS ARTES::HISTORIA DA ARTEDissertação