2014-10-172014-10-172008PAGLIARO, Luis Fernando Archeti. Preto e branco: a estética dramática de signatures. 2008. 61 f. Trabalho de Conclusão de Curso (Graduação)–Faculdade de Informação e Comunicação, Universidade Federal de Goiás, Goiânia, 2008.http://repositorio.bc.ufg.br/handle/ri/4160The proposition of this study is the investigation of black and white as an aesthetic resource inside art direction in advertising. The interest of this monography is to search the comprehension of this cenary and the use of this resource, showing how this aesthetics has been explored to compose the narrative context of advertising messages. A videographic analisys of Signatures, animation developed by TBWA/Paris for the Amnesty International, is going to be made for understandig porpouses.porAcesso abertoRecurso estilísticoAnimaçãoMonografia