2020-03-262020-03-262019-12-02RODRIGUES, Kariny Nunes; SILVA, Luiz Felipe Rodrigues; SENNE NETO, Pedro. Projeto de comunicação elaborado para a ASCEP - Associação de Serviço à Criança Especial de Goiânia. 2019. 115 f. Trabalho de Conclusão de Curso (Graduação) – Faculdade de Informação e Comunicação, Universidade Federal de Goiás , Goiânia, 2019.http://repositorio.bc.ufg.br/handle/ri/18920The present paper deals with a communication and public relationship project for Third Sector organizations, more specifically ASCEP (Goiânia Special Child Service Association). To promote the project objective, they contributed to the bibliographic reference Kunsch (2003), Peruzzo (2007), among other researchers whose field of study is themes suchas communication, strategic planning, public opinion and third sector. The actions proposed in this project have as main objective to plan the restructuring of ASCEP communication in general, making it more appropriate and sensitizing, contributing to the improvement of the organizational climate and results in the provision of services of the institution.porAcesso AbertoTerceiro setorRelações PúblicasComunicação organizacionalPlanejamento estratégicoThird sectorPublic RelationshipOrganizational communicationStrategic planningTCC