2021-10-152021-10-152008SILVA, Luzia Rodrigues da; LIMA, Maria Célia de. Propaganda, discurso e identidade de gênero. Cadernos de Linguagem e Sociedade, v. 9, n. 1, p. 98-119, 2008.e- 2179-47900104-9712http://repositorio.bc.ufg.br/handle/ri/19983This paper aims at investigating how feminine identities are represented and constituted in advertising discourse (Magalhães, 1995, 2005). The analysis, which adopts the theoretical-methodological principles of Critical Discourse Analysis (Chouliaraki and Fairclough, 1999; Fairclough, 2001) and Systemic- Functional Linguistics (Halliday, 1994), explores actions, feelings, beliefs and values expressed through this discourse, which constitutes social reality and identities.porAcesso Abertohttp://creativecommons.org/licenses/by-nc-nd/4.0/Gender identitiesDiscourseAdvertisementArtigo