2020-09-292020-09-292015ROCHA, Cláudio Aleixo; BERARDO, Rosa Maria. Vídeos publicitários interativos: produção de conteúdo e relacionamento on-line. GEMInIS, São Carlos, v. 6, n. 2, p. 148-164, 2015.2179-1465http://repositorio.bc.ufg.br/handle/ri/19114Through an exploratory research article aimed to identify examples of advertising campaigns on youtube.com that used interactivity for their parts in the production of audiovisual multilinear narratives. The research proposal is to map how the content has been posted in the online advertising and how advertising online has been introduced into the content through videos and interactive features of narrative.porAcesso Abertohttp://creativecommons.org/licenses/by-nc-nd/3.0/br/Web advertisingAudiovisual contentMultilinear narrativeContent production and online entertainmentPublicidade na WebConteúdo audiovisualNarrativa multilinearProdução de conteúdo e entretenimento on-lineArtigo