2018-11-012018-11-012011-12BRAZ, Camilo Albuquerque de. Como las convenciones viajan: notas etnográficas sobre clubes de "sexo duro" em Madri. Contemporânea, São Carlos, v. 1, n. 2, p. 139-164, jul./dez. 2011.2236-532Xe- 2316-1329http://repositorio.bc.ufg.br/handle/ri/16335In this paper, I present some ethnographic notes on “hard sex” clubs for men in Madrid, Spain. Initially, I approach American and European male sex clubs from the mid-1970s and 1980s exploratively. This exercise paved the way for locating some cultural references which “traveled” in the 1990s to other contexts. I also aim to examine how gender conventions operate in this market. I hypothesize that in these venues one can observe the exacerbation, embodiment and enactment of elements that supposedly form stereotypical “heterosexual masculinity” and virility.porAcesso AbertoMasculinidadesHomossexualidadesMercadoEspanhaMasculinitiesHomosexualitiesMarketSpainArtigo