2018-02-272018-02-272003-06EVANGELISTA, Ely Guimarães dos Santos. Razão instrumental e indústria cultural. Intera-Ação, Goiânia, v. 28, n. 1, p. 83- 101, jul./dez. 2003. Disponível em: <https://www.revistas.ufg.br/interacao/article/view/1442/1445>.e- 1981-8416http://repositorio.bc.ufg.br/handle/ri/13787This paper focuses on the instrumental reason and the cultural industry, under the perspective of Adorno and Horkheimer expressed in Dialectic of enlightement and Eclipse of reason. In both of these books, the authors disagree with the current idea which reinforces the cultural chaos, entangled by the world of administrated culture. In it, all the spaces are invaded by the industry technical rationality. To Adorno and Horkheimer, when art succumbs to technic, it looses its innovative power. Thus, the cultural industry makes culture a production in series, condemning men to stereotipy.porAcesso AbertoRazão instrumentalIndústria culturalRacionalidadeEstereotipiaInstrumental reasonCultural industryRationalityStereotipyArtigo10.5216/ia.v28i1.1442