2017-12-142017-12-142007-12ZANOLLA, Silvia Rosa Silva. Indústria cultural e infância: estudo sobre formação de valores em crianças no universo do jogo eletrônico. Educação & Sociedade, Campinas, v. 28, n. 101, p. 1329-1350, set./dez. 2007.e- 1678-46260101-733http://repositorio.bc.ufg.br/handle/ri/13194This work starts from the assumption that electronic games influence today’s children’s cultural formation. This affirma- tion is based on the critical theory of society, especially by one of its main thinkers, T. W. Adorno, who, along with M. Horkheimer, cre- ated the concept of culture industry in 1947. As elements of this culture, and as consumption products, electronic games are an in- strument for leisure and entertainment, with an increasingly higher reach in children’s play. This means that the content of these games and children’s identification with their characters are important ref- erence points to analyze the constitution of children’s identity and the urgent need for values in society today.porAcesso AbertoIndústria cultural e educaçãoVideogame e educaçãoTeoria crítica e infânciaCultural industry and educationCritical theory and childhoodVideo games and educationArtigo10.1590/S0101-73302007000400004