2020-03-262020-03-262019-12-05PEREIRA, Sarah da Silva. Plano de comunicação e marketing: Cimentec materiais para construção. 2019. 94 f. Trabalho de Conclusão de Curso (Graduação) - Faculdade de Informação e Comunicação, Universidade Federal de Goiás, Goiânia, 2019.http://repositorio.bc.ufg.br/handle/ri/18921The present experimental project aims to develop a communication and marketing plan for the company Loja Cimentec - Building Materials, in order to contribute to the company's market positioning, as well as improve internal and external communication processes in a way that benefits the company. and the audience of interest. Through bibliographic research the conceptualization and formation of the ideas that guided the research was given and through the diagnosis the opportunities, threats, strengths and weaknesses were identified. In order to constitute a viable marketing and communication strategic planning compatible with the idealized goals and objectives.porAcesso AbertoPlano de marketingComunicaçãoMateriais de construçãoMarketing planCommunicationBuilding materialsTCC