2023-03-022023-03-022016-06PAIXAO, Humberto; SOUSA, Kátia Menezes de. A análise do discurso está na moda? Acta Scientiarum. Language and Culture, Maringá, v. 38, n. 2, p. 183-193, 2016. DOI: 10.4025/actascilangcult.v38i2.26419. Disponível em: https://periodicos.uem.br/ojs/index.php/ActaSciLangCult/article/view/26419.Acesso em: 24 fev. 2023.http://repositorio.bc.ufg.br/handle/ri/22032This paper articulates the concepts of French Discourse Analysis and fashion and tries to address the issue: 'Is Discourse Analysis still fashionable?' The text is divided into two parts. First, since fashion may be taken as a theoretical construct, a reflection on its insertion in the DA field is undertaken. Second, the paper also investigates the discipline's existence and success within linguistic studies, which makes it fashionable nowadays.porAcesso Abertohttp://creativecommons.org/licenses/by-nc-nd/4.0/Dispositivo de poderLinguagemEnunciadoControle do corpoModaPower sourceLanguageEnunciationBody controlFashionArtigohttps://doi.org/10.4025/actascilangcult.v38i2.264191983-4675e- 1983-4683