2024-11-192024-11-192021-06-04YOSHY, Havila Sayuri de Oliveira. Da arena ao palco: um estudo de caso League of legends. 2021. 55 f. Trabalho de Conclusão de Curso (Bacharelado em Relações Públicas) - Faculdade de Informação e Comunicação, Universidade Federal de Goiás, Goiânia, 2021.http://repositorio.bc.ufg.br//handle/ri/25906League of Legends (LOL) is an online game of the MOBA (Multiplayer Online Battle Arena) genre, developed by Riot Games. It consists of combat between two teams of five players each, that comes down with real time strategies to destroy the enemy base. The game, released in 2009, continues to be the highest in number of players around the world, with consolidated regionals and world championships. This project seeks to analyze and expose branding strategies for the game, that consequently explains the reasons for the success and perpetuation of the brand. For this, a case study about the event was made, studying the Final Ceremony of the League of Legends Worlds 2019 - Worlds 2019 - using the bibliography and documentary research through the materials found in the web.porAcesso Abertohttp://creativecommons.org/licenses/by-nc-nd/4.0/Jogos eletrônicosLeague of legendsEstratégias de comunicaçãoRelações públicasRiot gamesEventosElectronic gamesCommunication strategiesPublic relationsEventsTrabalho de conclusão de curso de graduação (TCCG)