2018-04-252018-04-252007-12SILVA, Mirela Adriele da; SOUSA, Kátia Menezes de. As relações de poder nos discursos divulgados pela mídia para a realização do referendo 2005. Signótica, Goiânia, v. 19, n. 2, p. 299-317, jul./dez. 2007. Disponível em: <https://www.revistas.ufg.br/sig/article/view/7471/5294>.0103-7250http://repositorio.bc.ufg.br/handle/ri/14667This study aimed at analyzing the “relations of power” created from the Referendum 2005 advertisements on TV media. For this purpose, we selected a corpus of three “campaigns”, in order to analyze the relationship between the TV media, the political discourse of the Referendum 2005 and the power. To do so, we based our ideas on Foucault’s theory for whom the “relations of power” exist due to the fact that “some exercise power over others”. Thus, the media can be one of the factors that influence people, their opinions and the way they see the world.porAcesso AbertoDiscurso políticoRelações de poderMídiaPolitical discoursePower relationsMediaArtigo10.5216/sig.v19i2.7471