2014-10-172014-10-172010CARNEIRO, Nathália Pereira. Nem gordas, nem magras: simplesmente plus size. 2010. 93 f. Trabalho de Conclusão de Curso (Graduação)–Faculdade de Informação e Comunicação, Universidade Federal de Goiás, Goiânia, 2010.http://repositorio.bc.ufg.br/handle/ri/4186This paper work discusses beauty conceptions that differs from hegemonic standard on women‘s fashion in occidental post-modern society. So, Discourse Analysis was applied to verbal contents about plus size models, classification usually given for those whose size is 10 to 14 (USA‘s measurement), published at brazilian sites over the Internet during 2010 on January, February, May and June.porAcesso abertoBelezaHegemoniaModaAnálise do discursoBeautyHegemonyFashionDiscourse analysisPlus sizeMonografia