2022-08-052022-08-052022-05-24QUEIROZ, Adriano Luiz Santos; Amaral, Tatiana Gondim do. Indicadores financeiros-chave da incorporação imobiliária. REEC: revista eletrônica de Engenharia Civil, Goiânia, v. 18, n. 1, p. 53–67, maio 2022. Disponível em: https://revistas.ufg.br/reec/article/view/56994. Acesso em: 5 ago. 2022.2179-0612http://repositorio.bc.ufg.br/handle/ri/21102A case study was carried out in a Real Estate Development Company in Goiás, a business activity characterized by the production of real estate that will comprise a real estate complex and its commercialization while under construction, through interviews with the purpose of raising the indices and financial indicators of this type of company, the degree of importance, the degree of difficulty in measuring the indicators and the main impediments to the measurement system as a whole. Based on the checklist applied by the interview, it was observed that the analyzed company has 60% of its indicators with the highest degree of Importance and seven of the eight common indicators with the ADEMI-GO surveys with a high degree of importance. Through the automation of the database, the company has evolved its system of indicators. The main contribution of the research was the survey of the indicators that directly interfere in the planning and decision making in a segment of the traditional market.porAcesso Abertohttp://creativecommons.org/licenses/by-nc-nd/4.0/Tomada de decisãoSistema de indicadoresConstrução civilIndicadores financeirosIncorporação imobiliáriaDecision makingSystem of indicatorsConstructionFinancial indicatorsReal estate cevelopmentArtigohttps://doi.org/10.5216/reec.v18i1.56994