2022-09-022022-09-022014-06MENDONÇA, Maria Luiza Martins de. Em nome da memória: o discurso midiático da ditadura militar. Comum, Rio de Janeiro, v. 15, n. 35, p. 29-41, jan./jun. 2014.0101-305Xhttp://repositorio.bc.ufg.br/handle/ri/21268In this text the author makes reflexions about the uses that the brazilian military government made of the media system during the period between 1970 and 1978. The text is based on a research conducted by the author and tries to understand the role of the government propaganda in the process of constructing power legitimacy. To this aim, the publicity and communication strategies are analysed based on theories such as discourse analysis, concepts of culture, hegemony and communication processes.porAcesso Abertohttp://creativecommons.org/licenses/by-nc-nd/4.0/PropagandaLegitimaçãoGovernos militaresPropagandaLegitimacyMilitary dictatoshipArtigo