FIC - Monografias - Especialização

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http://200.137.215.59//handle/ri/1281

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Navegando FIC - Monografias - Especialização por Autor "Braga, Claudomilson Fernandes"

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    Além do operacional na assessoria de comunicação da polícia militar
    (Universidade federal de Goiás, 2012) Dantas, Luís Eduardo Silveira; Braga, Claudomilson Fernandes
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    Comunicação interna e endomarketing na administração pública: uma necessidade?
    (Universidade Federal de Goiás, 2012) Deus, Ana Carolina Rodrigues; Braga, Claudomilson Fernandes
    The culture within a public organization led people to think that public servers do not intend to improve their working environment. With those information, would it be possible to implement internal communication and/or endomarketing actions at the government companies? This article intends to evaluate this question. It also points to the needs of press offices at public companies, to focus on internal communication and/or endomarketing. If the access of information is a basic right to all citizens, which would be the relevance of internal communication and endomarketing, it being to guarantee the citizen's right, or it be towards the professional actions involving public workers?
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    Estratégias comunicativas no lançamento de produtos e construção de marca
    (Universidade federal de Goiás, 2012) Naves, Lana Carvalho; Braga, Claudomilson Fernandes
    The retail, considering the human relationships’ evoluation, becomes the mainly way of products and services’ buy and sell. For the retailer stands in the local, region and national Market, it needs to use the mass media, through television, radio, internet and journal/magazine for achieve its publics, even the internal and external ones. When talking about the subjects: product launches and customer loyalty, the research shows the Public Relation’s techniques and relationship marketing like strategies to achieve these objects, considering the low cost and eficient tools