FIC - Monografias - Especialização
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Navegando FIC - Monografias - Especialização por Autor "Deus, Ana Carolina Rodrigues"
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Item Comunicação interna e endomarketing na administração pública: uma necessidade?(Universidade Federal de Goiás, 2012) Deus, Ana Carolina Rodrigues; Braga, Claudomilson FernandesThe culture within a public organization led people to think that public servers do not intend to improve their working environment. With those information, would it be possible to implement internal communication and/or endomarketing actions at the government companies? This article intends to evaluate this question. It also points to the needs of press offices at public companies, to focus on internal communication and/or endomarketing. If the access of information is a basic right to all citizens, which would be the relevance of internal communication and endomarketing, it being to guarantee the citizen's right, or it be towards the professional actions involving public workers?