FIC - Monografias - Especialização
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Navegando FIC - Monografias - Especialização por Autor "Naves, Lana Carvalho"
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Item Estratégias comunicativas no lançamento de produtos e construção de marca(Universidade federal de Goiás, 2012) Naves, Lana Carvalho; Braga, Claudomilson FernandesThe retail, considering the human relationships’ evoluation, becomes the mainly way of products and services’ buy and sell. For the retailer stands in the local, region and national Market, it needs to use the mass media, through television, radio, internet and journal/magazine for achieve its publics, even the internal and external ones. When talking about the subjects: product launches and customer loyalty, the research shows the Public Relation’s techniques and relationship marketing like strategies to achieve these objects, considering the low cost and eficient tools