FIC - Trabalhos de Conclusão de Curso

URI Permanente para esta coleção

Agora exibindo 1 - 1 de 1

Plano de comunicação social da Comissão Pastoral da Terra Regional Goiás
(Universidade Federal de Goiás, 2007) Almeida, Barbara Cristina Arato Mendes de; Heinen, Maíra Gabriel; Pereira, Silvana Coleta Santos; Pereira, Silvana Coleta Santos; Oliveira, Lisbeth
The objective of this work is to show the importance of communication to Third Sector entities who fight for the defense and valorization of the human being and the environment. The project contains a detailed study on the organizational environment of Comiss„o Pastoral da Terra ñ Regional Goi·s, supported by a bibliographic review on Communication Management, and a return to the concepts of Third Sector, Communication and Institutional Identity and Strategic Communication. The detection of the main communicational issues of the entity results in an institutional diagnosis which defines the action line to be followed. The collected data are used to write a Communication Plan suitable for the reality of CPT ñ Goi·s, aiming to restructure the Social Communication Department of the organization. Long and short term actions were established, as well as the description of human and material resources needed for the materialization of the plan. At last, a report presents the results of the experience at the Social Communication Department of CPT ñ Goi·s.