FIC - Faculdade de Informação e Comunicação
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A Faculdade de Informação e Comunicação (FIC), da Universidade Federal de Goiás, oferece curso de Graduação em: Jornalismo; Relações Públicas; e Publicidade e Propaganda; Gestão da Informação e Biblioteconomia. Além de Especialização em: Assessoria de Comunicação e Marketing; e, Avaliação de Ambientes Informacionais.
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Navegando FIC - Faculdade de Informação e Comunicação por curso "Gestão da Informação (RG)"
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Item Análise das relações de cooperação referente a produção científica sobre a Covid-19 no Brasil(Universidade Federal de Goiás, 2021-06-07) Andrade, Juliana Denise de Oliveira; Paulo, Alex Fabianne de; Paulo, Alex Fabianne de; Araújo, Eliany Alvarenga deThe Covid-19 pandemic unleashed a succession of research on the subject that try to understand how the virus behaves, treatments and effective forms of prevention, in addition to studying the consequences of this pandemic in various other sectors. Most of this research takes place in cooperation, some with 5 authors and others even have more than 600 authors in a single article. As important as the production of these researches is to understand how they are carried out and the forms of cooperation between the authors who participate in them. For this research, a database with articles published about Covid-19 in the period from 2004 to February 2021 was extracted and after a cleaning where only articles that contained at least 1 Brazilian institution working in its production remained, a cooperation network was created to better study the characteristics of this research. type of scientific production. In this database, 7% of the articles were produced by a single author and 93% were produced in cooperation, mostly between universities (U-U) and between Universities and companies (E-U). After the construction of the network, it was possible to observe central and concentrated groupings representing the co-authorship relationship between the researchers, showing that it is a dense network as a result of the high degree of cooperation between the authors.Item Comportamento informacional da mulher: revisão sistemática da literatura a partir da Biblioteca Digital de Teses e Dissertações - BDTD(Universidade Federal de Goiás, 2022-04-13) Nascimento, Ingrid Portela Dantas do; Araujo, Eliany Alvarenga de; Araujo, Eliany Alvarenga de; Ramos, Rubem Borges TeixeiraIt was found that studies addressing the informational behavior of women are scarce. Thus, and aiming to contribute to the area and highlight new perspectives according to the pieces of research analyzed, this study aimed to identify the Brazilian production of works focused on the informational behavior of women, available in the Brazilian Digital Library of Theses and Dissertations - BDTD. The methodology used was a systematic literature review. In order to expand the scope of analysis, the backward snowballing technique was used to find more works with the same focus. The results were analyzed from the point of view of identifying the informational subjects of each research and were classified in the following categories: the woman in a situation of violence, the women as a education professional, the woman as a reader, the trans woman and gender identity, the woman and motherhood, and the black woman and militancy. The main theoretical models used by the authors of those works were verified and the informational behavior of each of the identified subjects was described. The perceived informational barriers were also defined according to the classification proposed in this research. Among the main barriers found are: the financial barrier, the barrier of fear and anxiety, the barrier of sense of threat, the barrier of ignorance and the barrier of technological dependence.Item A experiência do cliente sob a ótica da gestão do conhecimento: estudo de caso de uma pequena empresa(Universidade Federal de Goiás, 2020-12-15) Souza, Lucas Flávio; Paulo, Alex Fabianne de; Paulo, Alex Fabianne de; Ramos, Rubem Borges Teixeira; Ferreira Junior, Arnaldo AlvesThe customer experience (CX) has been noticed as a powerful strategic tool in the offer productsand services. Over time, the customers become more demanding, not only looking for ways tosatisfy their momentary needs, but being It is also necessary for organizations to seek to provideyou with a memorable experience to remain competitive in the current scenario. In this sense, thereis the constant advancement of information and communication technologies, causing consumersto become increasingly connected, demanding more practical, easy to use, agile services thatprovide them with pleasant experiences. At the same time, organizations need to be prepared tomanage the entire flow of information and knowledge generated by customers. This study aims toanalyze and characterize the implementation of tools for managing customer experience asresources for managing the knowledge of customers of a small tobacco business in the city ofGoiânia. Methodologies widely discussed in the literature were applied in order to define howcustomers face each journey and what their feelings are. As results, after defining the contactpoints and journeys to be analyzed, it was possible to map the customer journeys to identify criticalpoints and insights that can improve customer interactions with the company, as well as proposing a way of measuring and monitoring experience using the Net Promoter Score NPS indicator. It canalso be seen that the journey mapping and indicators for experience monitoring are importantpractical tools that enable organizations to manage their customers' data and information. But,mainly, they allow to manage the knowledge about the customers' perceptions in such a way thatthis can assist managers in decision making.Item Mídias sociais e Hallyu: um estudo sobre a projeção no Twitter do grupo de k-pop sul coreano BTS(Universidade Federal de Goiás, 2022-04-12) Costa, Larissa Gabrielle Silva; Ramos, Rubem Borges Teixeira; Ramos, Rubem Borges Teixeira; Ferreira Júnior, Arnaldo AlvesSocial media are online systems, created to allow social interaction from the distribution and collaborative creation of information in the most diverse formats. They enable the understanding of human behavior as social beings and contribute to the visibility and impact of organizations. One of the biggest examples of this is the South Korean K-pop musical group Bangtan Sonyeondan (BTS), a phenomenon of strong cultural investment that took place in South Korea in 1990 called Hallyu, and the huge audience they have on their social media. The main objective of the work is to assimilate how social media are able to collaborate with the construction and enhancement of the image of a person or organization, using as a case study the BTS group in its Twitter social media account. It is proposed, therefore, to analyze the existing bibliography on the subject, in order to characterize the subjects worked on; to identify patterns of image construction from the use of data from the social media Twitter and, finally, to identify if there is one or more factors responsible for this projection of individuals or organizations in social media. Employing the methods of simple observation and content analysis, 283 tweets from the profile of the BTS group were examined, and thus, it was possible to prove the importance of social media for the popularization of the image of individuals and organizations.Item Produção de conhecimento e informação LGBTQIA+ na Ciência da Informação(Universidade Federal de Goiás, 2022-04-12) Vogas, Vitor Hugo de Jesus; Valério, Erinaldo Dias; Valério, Erinaldo Dias; Silva, André Luiz Avelino da; Santos, Ícaro AugustoScientific production has always reflected ideas, positions and solutions to different issues. The objective of this study is to present the results of a bibliographic analysis on the production of scientific documents about the LGBTQIA+ community, report and analyze the characteristics of what has been produced on the subject within Information Science. The documents were retrieved using the Reference Database for Journal Articles in Information Science (BRAPCI) as a database, scientific documents published between the years 1972 and February 2022 were searched. In total, 118 relevant articles were identified for the purpose of the literature review. For data analysis, tables built by the author from the retrieved data were used, and the VOSviewer software was also used. It was possible to identify that in 2019 there was a significant increase in the number of publications on this topic, possibly due to the exposure and evidence of this topic within the Brazilian mainstream. At the end, conclusions were presented on the thematic approach regarding the different aspects within the community.Item Trading bot aplicado a criptomoedas: identificação e combinação de indicadores estatísticos para melhor assertividade(Universidade Federal de Goiás, 2021-11-04) Borges, João Antônio Moreira da Silva; Silva, Marcel Ferrante; Silva, Marcel Ferrante; Ferreira Júnior, Arnaldo Alves; Roriz, Ataualpa VelosoThis study aims to identify a combination of statistical indicators optimized for use in a programmable trading bot that provides the best possible assertiveness, to help both novice and more experienced users to profit more consistently in the trade. A selection of platforms and indicators was made, which allowed the application of tests which provided data to be analyzed, and thus, after filtering the information, the expected result was achieved. We use data analysis to identify patterns, concepts of digital document management to make classification and organization, statistics, ROI calculation, and some other tools so that we can achieve the expected result of identifying a configuration capable of allowing the investor to perform their actions, without the obligation to be present during the period, and that bring security to them, with an optimized assertiveness index.