FIC - Faculdade de Informação e Comunicação
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A Faculdade de Informação e Comunicação (FIC), da Universidade Federal de Goiás, oferece curso de Graduação em: Jornalismo; Relações Públicas; e Publicidade e Propaganda; Gestão da Informação e Biblioteconomia. Além de Especialização em: Assessoria de Comunicação e Marketing; e, Avaliação de Ambientes Informacionais.
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Navegando FIC - Faculdade de Informação e Comunicação por curso "Gestão de Informação (RG)"
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Item Comportamento informacional de entregadores de aplicativos: busca, uso e barreiras informacionais em ambiente de uberização(Universidade Federal de Goiás, 2021-06-11) Sousa, Carlos Augusto da Silveira e; Araújo, Eliany Alvarenqa de; Araújo, Eliany Alvarenqa de; Ramos, Rubem Borges TeixeiraThis research aims to analyze the informational behavior of application delivery people who work in the clt y of GQiânia/GO. I n methodologica l terms, the research fleld was delimited from 35 food deliverers, who were reglste e~ to work in the clty of Goiânia/ GO and who used any delivery appllcation. The acceptance of the deliverymen to participate in thls research by answering t he questionnaire sent was used as a dellmitatlon criterlon for the research fleld. The data were obtained by sending a questionnaire to the largest delivery groups In Goiânia loca ted on F21cebook : " ENTREGADORES APLICATIVO GOIÂNIA" with 862 members, "IFOOD deliverymen Goiânia-GO Brazil" with 7,200 members and "Deliverers Goiânia- GO Brasil" with 820 members. During the period from May 23 to 26, 2021, the questionnaire was available for completion and the 35 completed questionnaires were considered valid. Data analysis showed that, In terms of the moment of searchlng for information {83.8%) of the respondents experienced thl s crucial moment In a limited way for the development of competent information behavior, as the most accessed information sources are only t he communities of delivery people on Facebook and employer companies' websites. In terms of information use, the data showed that this moment of information behavior is characterized from the most basic stages (clarification, understanding of problems and instrumental use). The most cited information barriers were the following: reading ability barrier, poor communication barrier, threat sense barrier, new information distortion barrier. It is considered that these barriers are directly interrelated, in the sense that the reduced reading ability of respondents can generate difficulties in the communication processes developed by them, as well as the distortion of new information from the use of values and traditions received from the family context and from different social interactions can generate misinformation. A last barrier that acts as a unifier of this context of limitations and difficulties is the threat sense barrier, since the stressful environment experienced by deliverymen (overexploitation of deliverymen; the low predictability of work and low pay; the absence of guarantees of labor rights and the amateurism of most couriers) are founding elements of an environment of insecurity and unhealthy working conditions. This environment directly contributes to the creation of constant threats and limited information searches and uses.Item Inteligência competitiva em cervejarias brasileiras: uma análise sob a perspectiva da gestão do conhecimento(Universidade Federal de Goiás, 2021-01-05) Alcântara, Marcos Willian Venâncio de; Paulo, Alex Fabianne de; Paulo, Alex Fabianne de; Ferreira Júnior, Arnaldo AlvesThe brewery market in Brazil has always been highly competitive, but it has grown in recent years with the advent of new companies and brands. This study seeks to understand how Brazilian breweries use Competitive Intelligence as a tool for Knowledge Management about the market in which they operate. The methodology is based on two techniques consolidated in the business literature, SWOT analysis and Porter's Five Forces. Also, it address steps such as the definition of the companies participating in the case study, data collection and analysis, elaboration of the respective ones, SWOT analysis and Porter's Forces of each of the companies and, lastly, generating discussion between Competitive Intelligence from the perspective of Knowledge Management. The results showed that the main companies in the beer industry are looking for strategies to consolidate a competitive advantage, uniting traditional strategies of each of the companies in the sector, allied with innovations, whether technological, creation of new factories e new business configurations for sales. The results also pointed out which companies invest the most in their own enterprise and the problems they face, bringing up current issues such as the performance of companies in the pandemic period of the covid-19, the positioning of each company in that period, what were the investments and what were the measures taken by each to mitigate this crisis that has become a threat to the growth of all companies studied. The study also concluded that the tools used for competitive intelligence analysis in companies are important models for planning, structuring and capturing knowledge external to organizations, as well as being very useful for monitoring and managing information about competitors in a market as studied here.Item Mapeamento de necessidades de informação: análise da interação dos alunos graduandos da Faculdade de Informação e Comunicação com recursos baseados em UX/UI design(Universidade Federal de Goiás, 2023-02-23) Borges, Luís Guilherme Jardim; Ferreira Júnior, Arnaldo Alves; Ferreira Júnior, Arnaldo Alves; Melo, Marcilon Almeida de; Matos, Joel InácioThis research aims to identify and understand personal and collective characteristics demonstrated by users of resources based on UX/UI Design, with regard to the information contained in the search process. To this end, the Collective Subject Discourse Analysis was chosen, aiming to present this understanding, through a discourse that could represent the public in all its conjuncture. In this way, the research points to a basic knowledge about the area in question, which opens precedents for their evolution, through the deepening of searches through the interviewed public.