FIC - Faculdade de Informação e Comunicação

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http://200.137.215.59//handle/ri/1094
A Faculdade de Informação e Comunicação (FIC), da Universidade Federal de Goiás, oferece curso de Graduação em: Jornalismo; Relações Públicas; e Publicidade e Propaganda; Gestão da Informação e Biblioteconomia. Além de Especialização em: Assessoria de Comunicação e Marketing; e, Avaliação de Ambientes Informacionais.

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Navegando FIC - Faculdade de Informação e Comunicação por curso "Publicidade e Propaganda"

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    As blogueiras como formadoras de opinião: novas visões de moda, beleza e consumo na sociedade contemporânea
    (Universidade Federal de Goiás, 2013) Soares, Karen Vanessa; Tuzzo, Simone Antoniaci; Tuzzo, Simone Antoniaci; Figueiredo, Lívia Marques Ferrari de
    In the modern world we live in today, where information is easily obtained with just one click, and where there is a proliferation of media, creating instant celebrities becomes much easier and at the same time, complex. Ordinary people create their web pages and some come to stardom in no time, while others just get frustrated, but still seeking fame, power and money, drawing in those who have achieved their goals. Thus, people, especially adolescent girls, are in fashion and beauty bloggers an ideal, what they want for their own lives. And thus become fans or even idolatrous, coming to think that these bloggers really love, and if they declare publicly discussing who speak ill of their ídolas. The aim of this work is to understand how these bloggers can influence readers with their worldviews and at the same time, understand why these readers is dazzle with both girls, are often nearly equal to them physically and emotionally, with the difference they have power, fame and money. This will be used as a methodology to literature, with a review of literature on the subject, after an analysis of Taciele Alcolea blog and their readers, through online studies and interviews through questionnaires by email.
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    O luxo da vogue: a sedução como recurso da propaganda de moda.
    (Universidade federal de Goiás, 2011) Sousa, Ayane Santos de
    The paper presents concepts related to consumer culture. Discusses the characteristics of the ads for luxury brands in today's society, using elements of seduction in fashion advertising campaigns. Travel the world of Vogue magazine, covering the history and characteristics of the same. And finally, analyzes national and international ads in three segments of fashion products, comparing them with the aim to understand their approaches to the use of the elements of seduction.
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    Publicidade em blog: um estudo sobre os anúncios do blog petiscos e a percepção das leitoras
    (Universidade Federal de Goiás, 2011) Silva, Angélica Ferreira da; Jordão, Janaína Vieira de Paula; Jordão, Janaína Vieira de Paula; Keller, Kátia Raquel Bonilha
    This monograph has as purpose to analyze how the readers of the blog Petiscos behave with the advertisements published in that. The internet is a media which is in expansion in the entire world and many brands saw at the blogs the opportunity of announce their products, so it became also a point of contact between the brands and the consumers. It was chosen, then, the blog Petiscos, for the analysis, through in-deep interviews, with readers of the city of Goiânia, to know how is their relation with the brands announced at the blog, and so, became possible to detect the effectiveness of the advertisements published at the blog. The research reveals informations about the ways more visible of the announces at the blog Petiscos, as well the least observed, and from the speech of the interviews, it‟s possible to know what they think about the announces. Based on that, it was presented the forms which had most attention and generated more reminder of the brand.