FIC - Faculdade de Informação e Comunicação

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http://200.137.215.59//handle/ri/1094

A Faculdade de Informação e Comunicação (FIC), da Universidade Federal de Goiás, oferece curso de Graduação em: Jornalismo; Relações Públicas; e Publicidade e Propaganda; Gestão da Informação e Biblioteconomia. Além de Especialização em: Assessoria de Comunicação e Marketing; e, Avaliação de Ambientes Informacionais.

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Agora exibindo 1 - 20 de 41

Uma banda alternativa goianiense de rock: planejamento de marketing, tendências e oportunidades para o mercado fonográfico regional, nacional e virtual
(Universidade federal de Goiás, 2008) Roriz, André Prado; Tavares, Laura; Tavares, Laura
This scholarly work is a summary of key marketing concepts appropriate to a marketing plan for a band of alternative rock. Dissert on the phonographic market today, its trends and opportunities and then make a plan for marketing the band under study Urubuz Master. At the end was attached an interview with the producer and owner of one of Brazil's largest alternative seals the Monster Records, an interview with the guitarist of the alternative band Mugo, which has good effect and finally a regional model of sponsorship for the recording and release CD of the band Urubuz Master. This project has been prepared for the band use it in future with the support of the law to encourage local culture.
Branded entertainment: a transformação do entretenimento em publicidade
(Universidade federal de Goiás, 2008) Freire, João Vicente Marzagão; Tavares, Laura; Andrada, Hildeu; Tavares, Laura
In a spectacle society, in which its forms of advertising communication have lost strength and demonstrated inefficiency, Branded Entertainment appears as an alternative to create emotional links between costumers and brands. Using the entertainment to take their messages, the organizations develop relationships more intense by integrating themselves to the life of those who trust in their positioning and proposals. This essay has the intention of showing the advertising´s actual scenario, making clear what is Branded Entertainment, its use, the environment where it is inserted and consequences for those who had decided to use this kind of strategy. With a case study of the movie Transformers, which protagonist is a vehicle of the brand Chevrolet, it will be showed the theoretical questions used, making a panorama of world´s advertising juncture.
A capacidade representativa dos videogames: o Brasil representado em max payne 3
(Universidade federal de Goiás, 2013-12) Pessoa, Victor Felipe Barbosa; Christino, Daniel
Da produção em série à indústria personalizada em pequena escala: a relação entre novas tecnologias e novas práticas de consumo
(Universidade federal de Goiás, 2010) Costa, Natália Perez; Fróes, Thalita Sasse; Fróes, Thalita Sasse
This study aims to observe the influence of the new technologies in the news practices of consumption in Brazil, since 1808 to 2008, with the deal of understand the history of the consumption in the country. In this way, was tried to observe the changes at the practices of consumption and in others perspectives of society, since the mass production in the beginning of the industrialization to the small scale personalized industry, with the deal of increase discussions related with the subject, trying to relief questions about the future of Brazilian society that is immersed into a global and informational context, and trying to understand the citizenship concept related with the new practices of consumption, and the changes derived of this context at publicity.
Discursos apocalíticos: processo de adaptação e transmídias no seriado de TV the walking dead
(Universidade federal de Goiás, 2013) Lorencetti, Pedro Henrique Lopes; Santos, Alexandre Tadeu dos; Medeiros, Magno; Santos, Alexandre Tadeu dos
This present study aims to expose two media processes present in the same creative production: The Walking Dead. Through this we can examine the main features inherent in the processes of adaptation and the main features present in transmedia storytelling. Through the comparison between these two processes, we can reach a conclusion that will result in the exposure of their similarities, differences and opportunities that one will generate for another.
Documentário experimental: reflexões sobre uma nova proposta de elaboração documentária
(Universidade Federal de Goiás, 2011) Oliveira, Ágatha Bezerra de; Satler, Lara Lima; Satler, Lara Lima; Santos, Alexandre Tadeu dos
Meet the "other" was an issue that has always troubled man. Unease leveraged with modernity, with the distance brought by the various lenses and screens around the world. This paper seeks to try new ways to make known the "other" through the lens as used by modernity, but without following the spectacular forms provided by it. Discover how you can know the "other" mediated by a video camera, through new paths and possibilities offered by Jean-Louis Comolli (2008) in experimental documentary. An offshoot of the documentary genre that does not bother to establish or tell a truth, for truth is endless. But want to awaken feelings, thoughts, and share new ways of looking at the common. Path that is based on a closer relationship with the "other" before the filming process, so that through this there is the possibility of not only know each other, but also try to be the other. Also investigate as a relationship mediated by a camera, and all the power relations involved in it, contribute to making this work than call the mise-en-scène.Not only discuss these issues or present, but experience them for the practice and theory contribute to enhancing learning and search for new paths. Looking to better understand the way of experimental documentary that work first understand what he flees, and the brief history of this genre with issues such as truth and act. It is also necessary to understand how some terms are seen within this proposal, so that the end is possible to understand the discussions about the process of drafting the document provides experimental documentary. The aim is a reflection on the weaknesses of these paths, as well as the knowledge acquired in the study of texts Comolli (2008), Deleuze (year), Guy Deborb (year) and others - through the same experiences, adopting the experimental film and device for manufacturing the same.
A emoção e a publicidade: elementos lúdicos voltados para o público-alvo adulto
(Universidade federal de Goiás, 2008) Carrijo, Priscila Lessa; Fróes, Thalita Sasse; Tavares, Laura; Fróes, Thalita Sasse
This work begins presenting a chronologic order from the Medias in Brazil, discoursing about the evolution of publicity and advertising in the country. Using this historical, were approached questions about consume and its possible consequences to the society. That way, was essential to understand in which ways the ludic element can be used to the advertising to get the attention of the public and establish an emotional connect with them. To get into this, one publicity case was analyzed: “Bichos” campaign from Ford. This study allowed to strength the importance of emotion in advertisings, especially the ones that uses humor.
Era uma vez... os contos de fadas na publicidade: melissa em busca de uma narrativa com final feliz
(Universidade Federal de Goiás, 2008) Borges, Andressa Cunha Martins; Fróes, Thalita Sasse; Santos, Goiamérico Felício Carneiro dos; Fróes, Thalita Sasse
The Fairy Tales are classics of Children’s books that cross centuries, frontiers and languages reproducing subjects and characters in the lives of most children, as well as interfering in adult’s world. This genre of Literature has particular elements to reach its targets. It can reach their pre-conscious or even unconscious mind level to help them dealing with internal conflicts. It is possible to note how the Fairy Tales exceeds the pages of books, rewriting their narratives in other formats, reorganizing languages and characters according to the time they are insert. And so, they take part in the imaginary of children, adolescents and adults and became an inspiration, in particular way, to the communication process. This process often appeals to culturally deep-rooted elements, which facilitates the identification between the public and what is communicated. The symbolic language does not perform only a marketing function in advertising campaigns. Besides, it performs a cultural function with its target. Then, the aim of this assignment is questioning which elements remain and which are modified to fit in with the advertising objectives of this appropriation. As long as inquire if these adaptations reinforce the creation of a magical universe in which blends imagination, fantasy and reality in the consumption process. Thus, the Little Red Riding Hood, the Snow White, Cinderella and Rapunzel can wear short skirts and have a more impudent behavior in order to relate to its teenage target. This public recognizes itself in the advertising narrative universe through a brand or a product in order to satisfy the desire to possess the “magical object” that assures the entrance in this idealized world. In this way, both narratives are sources of social representation that appeals exclusive tools to capture the attention and interest. Another aim will be doing our utmost to verifying if from the union of these tools, results a narrative that finds an easier access to the consumer desire. There is also a try to understand if the typical moral of the Fairy Tales influences the organization of sense of the advertising narrative. This way, these narratives can pass from the "Once Upon a Time ...” for the happy ending, which is, in parts, perceptible in the recurrence of the appropriation phenomenon of this subject by Advertising.
Uma experiência estratégica: planejamento tático de marketing para o posicionamento do novo núcleo de dança
(Universidade federal de Goiás, 2013) Garibaldi, Luiz Adriano Neri; Jordão, Janaína Vieira de Paula
This project is about a tactic planning development of a ballroom dance center. Firstly, we are going to study very important authors in this research field, as Idalberto Chiavenato, Arao Sapiro and Djalma de Oliveira, intending to elaborate a planning model that satisfies the medium terms needs of this new enterprise. Secondly, we are going to apply the elaborated model on the dance center and, finally, we will develop some tactics.
Face a tela: a sociedade e as tecnologias no filme apaixonado Thomas
(Universidade federal de Goiás, 2010) Albuquerque, Paulenio de Sousa; Fernandes, Ana Rita Vidica; Ribeiro, Vinicios Kabral; Fernandes, Ana Rita Vidica
Thomas is the main character of the French-Belgian film Thomas In Love, from the director Pierre-Paul Renders. Thomas is agoraphoby so he had been locked up in his apartment for 8 years.The narative is told through this curious way of beign with the world and it happens in a near future. Even though Thomas is in every scene, he doesnt visually appear because the movie happens on a subjective view, keeping a sort of mistery about the character. With Thomas vision the movie tries to understand naratives elements and to establish dialogue with our reality. The scenes show his distorted relationship with the other characters. Some themes from the film highlight cybersex, prostitution, and virtual social networks. It also reflects how technology provides new ways to meet people. With this, even with agoraphobia, Thomas' love for Eva comes into being and is not constrained by his apartment.
O falso luxo: um olhar sobre o consumo de bens de luxo e suas falsificações no Brasil
(Universidade federal de Goiás, 2008) Ribeiro, Isabella Maria Floriano; Mendonça, Maria Luisa; Tavares, Laura; Mendonça, Maria Luisa
Consumption is no longer viewed like something just moved by the needs of human beings. For being inserted in the culture, the consumption explains how our society behaves. Since the early days, there is a discussion about the morality of consumption on which it was seen as weakness, sin and even crime. And in this discussion, is the luxury, the consumption of the superfluous, the most attacked. The concept of luxury is dynamic and historical, changing with time and with the cultural changes of a society. Today, in Brazil, the market for luxury grows faster than other sectors of the economy and shows us a disparity in the access of consumption very large that has existed since the beginning of the country's history. And a huge portion of the Brazilian population that has no capital to buy this type of product, chooses consume forgerys. The market for piracy reachs almost the entire population of Brazil, even the rich, and generates a great lost for the country in collection of taxes, and for the luxury authentic brands, that may lose its character of exclusivity, something very important to its maintenance.
Havaianas – por que todo mundo usa? A influência do reposicionamento na alteração do patrimônio de marca
(Universidade federal de Goiás, 2008) Telles, Talita Rodrigues; Tavares, Laura; Normando, Jullena; Tavares, Laura
Meaning different things to the company and the costumer, the brand equity can represent even market value and competitive skills as the extra price the costumer agrees to pay for the identification with a brand .In the creation of this equity, there is one element witch importance is unquestionable: the brand positioning, represented by the major benefit a brand communicates to their costumers, trying to get a shinning place on their mind. With such this importance, the positioning guides all the decisions of the market plan, which has to agree with the image the company wants to have. Therefore, an alteration in the brand positioning (repositioning) demands substantial changes in the 4P´s of marketing – product, price, place and promotion – and puts the brand in another place even in the costumer mind as in this brand’s market, allowing major gains in it’s brand equity. And so, the company has to pay attention to the imbalances in it's positioning and to the new opportunities that may request a repositioning and provides gains in it’s brand equity.
Identidade no asfalto: mídia e identidade na obra o beijo no asfalto de Nelson Rodrigues
(Universidade Federal de Goiás, 2013) Maggioli, Marcus Fabrícius; Christino, Daniel; Christino, Daniel; Santos, Goiamérico
This paper aims to start a debate on a part of Nelson Rodrigues' work that has not been deeply studied, it's connections to mass culture that resulted from author's experience withim a daily newspaper, as well as one's identity processes when in contact with mass media. We seek to understand the Rodriguean universe starting from the author's previous contact with specific mass mediasthat he found himself immersed in due to his career.
Isto foi. Não é mais. Isto foi encenado
(Universidade federal de Goiás, 2013) Fonte, Dayane Oliveira; Fernandes, Ana Rita Vidica; Fernandes, Ana Rita Vidica; Martins, Rosilandes Cândida
“This was. Not is more. It was staged.”, this is an experimental project to hold a photographic exhibition from family portraits. The project objective is to discuss the new possibilities of creating a work within the context of contemporary art and explore the important relationships photography with time, history, memory and identity. Besides the social uses and functions of family portraits presented by Pierre Bourdieu and Miriam Moreira Leite, and new classifications for photographers categorized by Andre Rouille, studies of Roland Barthes and François Soulages are essential for this work that creates, among other proposals, a combination of the latter two theoretical concepts to establish a new noema for photography.
Os jogos eletrônicos como mídia na publicidade
(Universidade Federal de Goiás, 2009) Rezende, Felipe Zaiden; Lima, Aline Soares; Lima, Aline Soares; Christino, Daniel
The industry of electronic games has been, for quite some time, moving a big amount of money each year, being nowadays, just like the cinema, one of the most important entertainment markets. Because of all this money and for the big number of players, the companies and the marketing professionals see a good way to advertise their brand and/or product and started to invest in the ads inside the electronic games. The games with these ads got the name of advergames and started to consist in a new kind of advertisement, many times more interactive and dynamic. The objective of this work is to analyze these advergames, by some examples of cases that were made before, and try to trace, even that it’s in a superficial way, the impact of the advertisement inside of one of the most popular online games nowadays, the “Second Life”.
O lugar do outro: um novo olhar sobre a cidade de Goiânia
(Universidade Federal de Goiás, 2013) Gomes, Karine do Prado Ferreira; Fernandes, Ana Rita Vidica; Satler, Lara Lima
Lula, o filho do Brasil: a construção da imagem de um herói político
(Universidade federal de Goiás, 2010) Gonzaga, Guilherme Braz Espíndula; Fróes, Thalita Sasse; Ferreira, Murilo Luiz; Fróes, Thalita Sasse
The communication, cinema and politic evoke for them, each with its own characteristics, the power production and dissemination of symbolic values. The narratives are part of the human condition, capable of transmitting values and important symbols in the construction of identity and representation in various contexts. This monograph, through structural analysis of narrative, presented as objective to identify film elements present in cinematographic Lula, the son of Brazil (Lula, o filho do Brasil) can contribute to the association mythological aspects of the protagonist, with the intention of evaluating the construction of image a political hero in the audiovisual language.
O marketing 3.0 e a máximo construtora: construindo uma marca forte por meio de valores sustentáveis
(Universidade Federal de Goiás, 2011) Mota, Gabriel Rezende; Valle, João Ricardo Pereira; Matos, Welluma Lima; Keller, Kátia Raquel Bonilha; Keller, Kátia Raquel Bonilha; Côrtes, Letícia Segurado
Consumer habits have been changed because of the family income increasing and the credit facility. Consumers are each time more aware and rigorous, looking for companies which offer them more than just good products. People are looking for companies that have a solid image and share the same values they have, especially about world issues. Then starts the Marketing 3.0 Age, where brands have to enter in the aspiration arenas, make collaborative, community and sustainable strategies and recognize their consumers as full human beings to stay strong on the market. Taking into account the Marketing 3.0 percepts, this work will aim the strengthening of “Maximo Construtora e Incorporadora”, which is an active company in Goiania‟s real estate market. This strengthening will be made by suggestions of marketing and branding actions and integrated communication planning.
Marketing direto nos tempos atuais: um estudo de caso maxi publicidade
(Universidade Federal de Goiás, 2013) Mascarenhas, Matheus Martins de Araújo; Machado Júnior, Eliseu Vieira; Machado Júnior, Eliseu Vieira; Ferreira, Murilo Luiz
This study set out to create a model of efficient and effective Direct Marketing within the context of the current market. The survey was initially performed through a literature review of the historicity of Marketing since its inception till today, were also considered the concepts that orbit term in Marketing. The study allowed the theoretical Marketing for Direct Marketing, its conceptualization and categories. Within the categories identified two could be linked to the case study: Direct Mail and Personal Selling. The Direct Marketing allows actions are measured and it is known that the effectiveness of each action. Therefore, we applied a model associated with Mail Merge Personal Selling for the launch of an advertising agency, the Maxi Advertising. The application came from theoretical study and database. After applying the action Direct Marketing was the analysis of their results. In the final it was noted that this survey exceeded expectations identified by theorists.
As mídias sociais como influenciadoras no consumo de moda
(Universidade federal de Goiás, 2013) Paim, Fernanda Gomes; Braga, Claudomilson Fernandes
The present study aims to identify and understand the best way possible the behavior of fashion consumers, seeking ultimately to understand how these consumers when related to social media react to such vehicles, and the fashion blogs are the key point for our analysis . In this regard we also seek to further understand the phenomenon of bringing people to the world of fashion, no longer something belonging to an elite, mainly happening because of these media, approaching the trendsetter to the ordinary consumer. For this research, the method we used as a form of analysis is the Content Analysis developed by Laurence Bardin, making possible to identify and demonstrate how these communication aspects of these opinion leaders are essential for this approach to the fashion consumer.

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