FIC - Faculdade de Informação e Comunicação

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http://200.137.215.59//handle/ri/1094

A Faculdade de Informação e Comunicação (FIC), da Universidade Federal de Goiás, oferece curso de Graduação em: Jornalismo; Relações Públicas; e Publicidade e Propaganda; Gestão da Informação e Biblioteconomia. Além de Especialização em: Assessoria de Comunicação e Marketing; e, Avaliação de Ambientes Informacionais.

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Agora exibindo 1 - 20 de 86

A 44 acima do 44: a moda plus size em Goiânia
(Universidade Federal de Goiás, 2021-06-03) Vilela, Jane Kelle Marques; Anjos Neto, João Dantas dos; Anjos Neto, João Dantas dos; Santos, Flávia Martins dos; Oliveira, Mayllon Lyggon de Sousa
This work seeks to analyze plus size fashion in the city of Goiânia. This research presents a historical perspective of fashion and the body adapted to it, discusses the creation of networks and sharing groups and the theories of marketing and digital marketing and the role of Public Relations in the segment. The analysis comprises a quantitative survey aimed at the niche of plus size consumers, and two qualitative surveys with influencers and retailers in the environment where perceptions about the plus size fashion market are revealed.
Ambiente de trabalho compartilhado: planejamento de relações públicas para a pontoget coworking
(Universidade Federal de Goiás, 2013) Neiva, Aline Alves; Santos, Núbia de Moura; Borges, Lindsay; Braga, Claudomilson Fernandes; Borges, Lindsay
The foremost goal of this experimental Project is to present a Public Relations Planning to PontoGet Coworking, as a result of the previously made diagnose, based on the researches applied. It presents the significance of the Public Relations for the modern companies. This project also aims to consolidate the image of the organization, and optimize its relationship with the clients. For that purpose, actions focused on the propagation of the service offered and on the relationship with potential clients were executed.
Uma análise de conteúdo da cantora Lady Gaga no Twitter
(Universidade Federal de Goiás, 2018-12-06) Ozias Neto, José Augusto; Tuzzo, Simone Antoniaci; Tuzzo, Simone Antoniaci; Braga, Claudomilson Fernandes; Martins, Carlos Henrique
This paper proposes a reflection on the strategies of Communication and Public Relations that were used by the singer Lady Gaga in its social network, Twitter. In order to conceptualize the process of celebritization, image management, identity creation and the phenomena of public opinion, theories of Tuzzo and Braga were used. In this sense, the role of celebrity in the media culture and in its social context is assumed. The collective enchantment by the figure of the celebrity, approaches another level of the celebritization linked to the mass media. The research is qualitative and exploratory and aims to identify the speech of the singer Lady Gaga on Twitter, using in its methodology of analysis from the perspective of Content Analysis, based on Bardin's theory. The results indicate that the singer used her speech in the social network to raise awareness and connect with her fans and generate debates.
Análise discursiva da Ana Hickmann no Instagram
(Universidade Federal de Goiás, 2018-12-04) Lima, Amanda Pinheiro de; Tuzzo, Simone Antoniaci; Tuzzo, Simone Antoniaci; Martins, Carlos Henrique; Braga, Claudomilson Fernandes
This dissertation aims to perform a discursive analysis of the Ana Hickmann in her Instagram account, to see whether or not there were discursive transformations from one period to another in her 2014 and 2018 postings. The research it is also to understand if Ana Hickmann presents a repositioning after building a personal brand linked to her celebrity image, starting from the textual content shared in her captions. After analyzing the object, it can be affirmed that there was a repositioning and a discursive change of Ana Hickmann in her Instagram posts, generating more content for her audiences and defining the disclosure of her personal brand as the main focus.
Ápio consultoria de marcas
(Universidade Federal de Goiás, 2019-12-04) Jesus, Brenda Marília de; Silva, João Paulo Marques; Braga, Claudomilson Fernandes; Braga, Claudomilson Fernandes; Cézar, Adriane Geralda Alves do Nascimento
The service segment, in particular, those aimed at promoting human health, has both a significant share in the Brazilian market, as well as a strong expansion and annual growth trend. In this scenario, the offer of dental solutions emerges as a promising and highly competitive marketing field due to the significant demands, being this reality perceived in Goiás, in general, and in Goiânia (GO) in a more striking way. Thus, the search for differentials becomes recurrent, and communication is increasingly central in this process. In this context, Public Relations is presented as a strategic area, with multiple knowledge of the communication process, as well as market and research mechanisms, and with a different profile in this segment. Thus, understanding the potentialities of the oral health sector, as well as the lack of communication consulting companies in the area, this paper structures the business plan of Ápio Consultoria, a company from Goiás that specializes in building and strengthening dental clinic brands. small and medium-sized companies located in the state capital, with expansion plans for other health sectors. Conceived from a qualitative perspective, the elaboration of the consultancy used market research and scenario analysis, based on a bibliographic review, to constitute itself in order to comprehend the marketing and communication aspects in a broad and complete way. At the end of the analysis of the various information gathered, the proposed consultancy was promising.
A atividade de relações públicas na gestão de eventos universitários: estudo de caso INTER 2018
(Universidade Federal de Goiás, 2018-12-04) Sousa, Juliana Macedo; Braga, Claudomilson Fernandes; Braga, Claudomilson Fernandes; Tuzzo, Simone Antoniaci; Martins, Carlos
The promotion of a discussion about the importance of the activities by the Public Relations professional in the development and management of events, focusing on the Inter event, held in 2018, in the city of Goiânia-GO, based on the analysis of how the management process was carried out. The qualitative and quantitative researches were used, which consisted in the application and analysis of an online satisfaction questionnaire and the identification of the main posts of the official page of the event on the Instagram platform. The results obtained allow the content of all promotions not to be displayed, as well as how Instagram was used to publicize, position and propose the event.
A atuação do relações públicas no aumento da lucratividade dos planos particulares da UNIMED Anápolis
(Universidade federal de Goiás, 2008) Lima, Priscila Sampaio; Nascimento, Adriane Geralda Alves do; Ribeiro, Eva Márcia Arantes Ostrosky; Nascimento, Adriane Geralda Alves do
The evaluation of the potential market of the institution (Anápolis’ Unimed) was conducted through the identification of the Cooperative’s routine, the establishment of the institution’s briefing and the strategically analysis of potential clients and internal and external environment. The data obtained trough research procedures and trough the elaboration of a “diagnosis” had also assisted this evaluation. From the collected data it was possible to propose a solution, exploring communication tools, and also to implement a plan and evaluate the obtained results in order to increase the adoption of “Private” Medical Care of Anápolis’ Unimed.
Avaliação e mensuração de resultados em comunicação interna: o caso da organização Jaime Câmara
(Universidade Federal de Goiás, 2008) Assis, Cínthia Garcia; Candía, Rubén Darío Jimenéz; Ribeiro, Eva Márcia Arantes Ostrosky; Candía, Rubén Darío Jimenéz
The study it intends to argue the importance of the strategical planning for the communication area, to present the relevance of the internal communication in an organization and to demonstrate the models of evaluation in communication existing. It is important that the actions of communication and its instruments are evaluated to verify the efficiency and the reach of the preset objectives. Therefore, through a study of case in Organização Jaime Câmara (OJC), it was possible to measure the internal communication and to show to which the benefits that this adds for the organization and the collaborators. The model used in the measurement was the Yardstick model, or Ruler of the Effectiveness, that served of base systemize and to organize the main points of the internal communication. The study it showed that the organization possesss consolidated instruments of communication, however need reformularizations better to take care of to its collaborators. The actions of internal communication of the organization are in growth and the research was an excellent tool to guide the next steps to be followed.
O blog no progresso de formação da opinião
(Universidade Federal de Goiás, 2014) Machado, João Carlos; Santos, Flávia Martins dos; Figueiredo, Lívia Marques Ferrari de; Santos, Flávia Martins dos
The technological development, together with globalization, has brought great connectivity between people in society, which surpassed geographical barriers, embracing the globe. Beyond these boundaries, people start to communicate in so-called "Cyberspace", a term that will be discussed throughout the work and which analysis is essential to understand the communication processes in virtual space. With the large amount of information transmitted in that kind of medium, is necessary to ask until which point the vehicles that transmit that kind of information can influence the opinion of users, growing in number every day, given the ease way with which the internet reaches people. Focusing in the study of one single blog specifically, the Sakamoto’s Blog, this work aims to evaluate these issues through bibliographic researches and quantitative research, evaluating the interactions involving a blog that exposes everyday topics, which generate, in a way, discussion among people. The bibliographic research is important because clarifies essential concepts to the understanding of the subject matter. The one of quantitative character, assists in the measurement data and can prove or establish new data about the researched object, which gives greater credibility to the research. Thus, the understanding of what happens in cyberspace, with regard to opinion and expressions of the people, it is necessary, in view of the growing involvement of communication technology and experienced interaction in virtual space.
Brinquedos lego, comunicação visual e projetos sociais: o papel das relações públicas na formação de públicos
(Universidade federal de Goiás, 2010) Maia, Alice Fernandes; Coelho, Rafael Franco; Braga, Claudomilson; Coelho, Rafael Franco
This work was a study about visual communication in the Lego’s toy and the importance of colors and shapes on the construction and development of imagination in the people. After that, the company Lego took a new strategic position so as to make public and customer loyalty. Whit the movement of the world, at these modern times, the companies need to change and expand your limits, to create and reinvented itself. When we study the group Lego, it was possible to observe that the company knew follow the social change in the world, through communication strategies learn to value and achieve all of you stakeholders. The social projects was a new way that they found to advertise their lego piece and entertain people. Doing the work of citizen company. When the group Lego change, the return was much satisfaction.
Câmeras em Azeroth: a utilização da linguagem cinematográfica na promoção do trailer de jogo
(Universidade Federal de Goiás, 2019-12-02) Paiva, Luis Gustavo Baima; Oliveira, Mayllon Lyggon de Sousa; Oliveira, Mayllon Lyggon de Sousa; Ribeiro, Raquel de Paula; Abrão, José
World of Warcraft is the world's biggest massively multiplayer online game reference and considered one of the most successful computer games in history. Launched over 15 years ago, it continues to be the category leader and reinvents itself with each new expansion, thus ensuring the service's longevity and public interest. For communication field, it is important to understand how the games industry communicates with the public, since research on the gaming world is still relatively recent and the cultural change that this product has caused in society is visible. To analyze the trailer as a communication element is to realize the use of cinematic apparatuses to create new entertainment possibilities for the gaming public. To achieve this goal the present work uses the methodology of Vanoye and Goliot-Lété (1994) for film analysis of the Battle for Azeroth expansion launch trailer and thus identify the persuasive structure of audiovisual communication. It follows that the appropriation of cinematographic elements in game trailers is a powerful tool for product promotion and fall into seduction-fascination narratives.
Caso Osklen: doutrina brandstrategy tm para gestão de marcas no varejo de moda
(Universidade Federal de Goiás, 2010) Gouvêa, Leonora Macieira; Álvares Jr, Edson Teixeira; Marques Filho, Adair; Álvares Jr, Edson Teixeira
The research “Case OSKLE : Doctrine BrandStrategy ™ to manage brands in fashion retailing” presents tools and strategies for structured management of brands in fashion retailing. Through field research, theory and application of questionnaires and interviews are collected information on the brand positioning of OSKLE among its key stakeholders, and from that starts the implementation of the BrandStrategy ™ which provides eight key concepts, step by step, for companies seeking to monitor, consolidate and leverage its brand value and positioning in the fashion retailing market.
Cerimonial universitário, identidade e imagem institucional: análise da colação de grau da UFG
(Universidade Federal de Goiás, 2019-12-04) Alves, Maria Vitória Ferreira; Stasiak, Daiana; Stasiak, Daiana; Braga, Claudomilson Fernandes
The present study aims to analyze the graduation ceremony of the Federal University of Goiás in aspects that contribute to the construction of the identity and image of the institution before its public. Through qualitative research, we seek to identify from the analysis of the characteristics and elements of the degree collation as the event is perceived by its participants and spectators and differentiates itself as a strategy of relationship with the public.
Comércio justo: uma perspectiva regional
(Universidade Federal de Goiás, 2008) Barunchelli, Arianne Borges; Silva, Camila Mendanha; Silva, Francyelle Pereira da; Candía, Rubén Darío Jiménez; Nascimento, Adriane Geralda Alves do; Candía, Rubén Darío Jiménez
The present work analyzes the importance of the Fair Commerce process inside of a cooperative that in such a way aims at the success and the continuous perfectioning of the actors of the production and also the consumers. The strategy of information and transmission of data of dynamic form is emphasized and it continues that they can take the productive chain, the profitability, preventing the social injustices. Inside of the world-wide economic context, the Fair Commerce appears as a viable alternative to provide that the small entrepreneurs have access to the market in fair conditions. The research has as base the Cooperfamiliar, having as theoretician reference the concepts of Days (2004), Catteli (1972), Perez Júnior (1995) and others. This research was divided in parts. In the first part, a review of literature will be boarded, after a confrontation between the theory and practical and finally the analysis of the data.
Competências e habilidades necessárias à formação do ouvidor: em busca de eficiência e qualidade na relação entre a instituição e seus públicos
(Universidade Federal de Goiás, 2008) Lima, Daniel de Sá do Monte; Borges, Rosana Maria Ribeiro; Arantes, Eva Márcia; Borges, Rosana Maria Ribeiro
The importance and recognition of the work of the ombudsman have increased, bringing also a responsibility to act with efficiency and quality, both for the organization as to the citizen. However, without formal higher education for the profession or expertise in the area, the office has been occupied by people of many different formations. With the possibility of corrupt practices become part of the channel of Ombudsman, it is suggested to insert it between the organizational functions of public relations, with principles-based practice in marketing, specifically in marketing relationship.
A comuincação interna e seus reflexos no atendimento a clientes: um estudo de caso do porto seco centro oeste s/a
(Universidade Federal de Goiás, 2010) Branco, Rômulo Barreto Castelo; Tuzzo, Simone Antoniaci; Braga, Claudomilson; Tuzzo, Simone Antoniaci
It is presented in this monograph a theoretical review of the basic concepts of organizational communication, services marketing, relationship marketing, customer service quality and its applicability in the context of service providers. The following monograph will propose the understanding of the consequences of an effective internal communication on quality in services provide and the result in customer loyalty. In order to prove the applicability of theories and concepts presented here, the monograph is completed with a case of Porto Seco Centro Oeste S/A, held through internal surveys among its employees as well as external surveys with their customers.
A comunicação do banana shopping com os lojistas: um planejamento de relações públicas
(Universidade Federal de Goiás, 2013) Cunha, Marília Gabriela da; Borges, Lindsay; Marques, Divina Eterna Vieira; Borges, Lindsay
This project reports one of the areas of the professional public relations, organizational communication. To this end, we propose the development of a communication plan to optimize the relationship of administration Banana Shopping with tenants. Through institutional research, exploration, documentation and opinion was made an analysis of what is done, in other words, from the strategies and means of communication used to relate the shopkeepers was possible to verify how the communication is carried out of the mall with his internal public, shopkeepers, and thus to propose suggestions to minimize communication faults detected.
A comunicação do programa jovem cidadão da fundação pró-cerrado com as empresas parceiras
(Universidade federal de Goiás, 2010) Moreno, Adriana; Rodrigues, Lana Julia; Nogueira, Maria Francisca Magalhães; Braga, Claudomilson Fernandes; Nogueira, Maria Francisca Magalhães
The Work of Course Conclusion (WCC), in modality Experimental Project in Public Relations reports the diagnosis that was made in the Pro-Cerrado Foundation, nonprofit organization with a social focus turned to youth entrepreneurship. The Foundation's flagship program is the Jovem Cidadão, so it was chosen as the central focus of this experimental project. WCC was described around the results of institutional and field research with the center of attention on diagnostic analysis of the Jovem Cidadão Program communication with business partners of this program. Through it, was possible to understand how is the communication between the Jovem Cidadão Program and partner companies, and thus offer suggestions to minimize comunication faults identified.
A comunicação interna como ferramenta estratégica de relações públicas
(Universidade Federal de Goiás, 2013) Santos, Josiane Aparecida Leal; Casaroli, Lutiana; Casaroli, Lutiana
The theme of this work is internal communication as a strategic tool of Public Relations. The overall objective is to identify the elements of the internal communication of Votorantim Cimentos www.vcimentos.com.br displayed on the site. The specific objectives are to analyze the values reported by the company as part of his identity meets the shares present at the site, noting the importance of internal communication for private organizations to demonstrate the benefits of this communication as a strategic tool pointing the Public Relations as this process manager and make a comparison of company stock and activities of Public Relations. For the methodological construction of this work literature review and documentary research were analyzed and investigated as the theme were performed. The main concepts used were organizational communication, public and internal communication. The authors who contributed to the theoretical development were Bueno (2003), Kusch (2003) and Curvello (2012). Against this communicational environment it is concluded that the company Votorantim Cimentos uses elements of internal communications, such as tools and vehicles for the relationship with its stakeholders.
Comunicação interna de uma operadora de contact center
(Universidade Federal de Goiás, 2013) Silva, Wendel Gonçalves da; Teixeira, Edson; Teixeira, Edson
The present study aims to analyze the internal communication Contatc Center, describing the relationships developed between the internal public, from a public relations approach. Analyzes between the work of internal communication and how this can influence the strategies of the company. We highlighted the problems and proposed solutions for improving communication processes conducted by motivational team in order to promote dialogue with employees. The context of this work starts from research in books, magazines, and news sites on the subject and other secondary sources such as observation and dialogue with people involved in the company. The research method is a qualitative case study with a service organization outsourced.

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