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Item O absoluto da teoria na comunicação: as meias-verdades contra culturas e povos(Simone Antoniaci Tuzzo, 2001-12-30) Rocha, Nilton José dos ReisThe communication theory, as well as the axle of the which drift, social sciences, accumulates a historical debt with the popular social movements: the habit to think the society without trying to understand it in its essence, its deeper contradictions. The incompressible will in massificar the existing of the maiorias, in a case as in the other, nothing more is that the elitist and cynical side of our intellectual inheritance (of that we still do not exempt them of all). Something that has paralyzed, in felt center, the renewal of the theory, - in the field of the communication, over all - and hindered that it dedicates to understand and to explain the society. The current loans, however to the marxism however to the Christianity, lead to the forgetfulness of that, as ideologies, nor they had always escaped to the use politician and, thus, time another one had passed as lies. In synthesis, all the conflict, alert Ginzburg with precision arsonist, is that in one hand we find, retroceding, the "connoisseur of the natural things" (Maquiavel), "the wise"(Polibio), "the philosophers" (Platão and Aristoteles);in the other hand "people" (Maquiavel) "the crowd" (Polibio), the majority (Aristóteles), "the remaining of the city"(Platão), (2001, p.64). This fight against the popular citizen, for the visa, comes of far. Very far.Item Ação cultural com mídias sociais: análise do Facebook do Sistema Estadual de Bibliotecas Públicas de São Paulo (SisEB)(2021-04) Santos, Andréa Pereira; Nascimento, Vanessa GuimarãesIntroduction: Considering the scenario of communication from social media, the objective is to verify how libraries have used these media to interact with their audience, having as object of study the official Facebook page of the State System of Public Libraries of São Paulo ( SisEB). The main theoretical contributions used by the research took into account the theme discussed in the article. About cyberculture and social media, based on authors such as Lévy (2010), Lemos (2013) and Recuero (2010) and cultural action based on Coelho (2001), Milanesi (2003) and Barros (2010). Method: The applied methodology included documentary analysis. Along with the documentary analysis of SisEB’s Facebook, content analysis was also carried out, according to Bardin (1977), to verify whether the contents published in this network are related to cultural action. Results: The results point to the first inferences that SisEB publishes more informational content type and dissemination of its activities than the promotion of cultural action itself. Conclusion: Such activities can contribute to the spheres of cultural action, according to Coelho (2001), to become a reality.Item Ações da biblioteca para promoção do conceito de desenvolvimento sustentável(2017) Vilela, Benjamim Pereira; Santos, Andréa Pereira dosIt aims to present the concepts of sustainable development that can be worked in different types of libraries: school, public, university and/or community. It is understood that the library have to do a different services. It is sought, through a brief bibliographic al research, to establish the main concepts of sustainable development that can be worked in the library. It is concluded that such an agenda should be part of the daily life of the institution, be it in Internet pages or social networks. Also important is the creation of media and data bases with accurate information on such subject. Finally, the library is one of the main institutions responsible for promoting actions in the community for sustainable development.Item Ações e pensamentos de imagens da classe trabalhadora: dos [fechamentos] às abertura(2020-08) Fernandes, Ana Rita Vidica; Dias, Luciene de Oliveira; Cruz, João Lúcio MarianoOur work seeks to enter into the thoughts and actions of the working class photographs produced by August Sander (1876-1964) in his relations VIDICA, A. R.; DIAS, L. de O.; CRUZ, J. L. M. Ações e pensamentos de imagens da classe trabalhadora: Dos [fechamentos] às aberturas. Policromias – Revista de Estudos do Discurso, Imagem e Som, Rio de Janeiro, v. 5, n. 2, p. 94-117, maio/ago. 2020. Maio/Agosto 2020 V. 5 N. 2 P. 96 with contemporary photographs (1955-year). The images of workers’ bodies are presented as a symbolic space for triggering differences as they present symptoms and cultural traces (DIDI-HUBERMAN, 2012). Therefore, we seek to access a memory of the photographs, taken as carriers of thought (SAMAIN, 2012), to think about visualities of the plurality of bodies of workers in the society of our time, using the theoretical-methodological proposal of crossing images proposed by Didi-Huberman (2012). Our initial clues indicate that in the processes of construction of photographs of workers there are passages that demonstrate a centralization in the heterosexual and male performance of what is the body of “a worker”; and that the gay body and other plural bodies, when they access the right to look (MIRZOEFF, 2016) and to be seen, tension this dominant performance and promote openings.Item Ações e pensamentos de imagens da classe trabalhadora: dos [fechamentos] às aberturas(2020-08) Vidica, Ana Rita; Dias, Luciene de Oliveira; Cruz, João Lúcio MarianoOur work seeks to enter into the thoughts and actions of the working class photographs produced by August Sander (1876-1964) in his relations with contemporary photographs (1955-year). The images of workers’ bodies are presented as a symbolic space for triggering differences as they present symptoms and cultural traces (DIDI-HUBERMAN, 2012). Therefore, we seek to access a memory of the photographs, taken as carriers of thought (SAMAIN, 2012), to think about visualities of the plurality of bodies of workers in the society of our time, using the theoretical-methodological proposal of crossing images proposed by Didi-Huberman (2012). Our initial clues indicate that in the processes of construction of photographs of workers there are passages that demonstrate a centralization in the heterosexual and male performance of what is the body of “a worker”; and that the gay body and other plural bodies, when they access the right to look (MIRZOEFF, 2016) and to be seen, tension this dominant performance and promote openings.Item Ações e pensamentos de imagens da classe trabalhadora: dos [fechamentos] às aberturas(2020-08) Vidica, Ana Rita; Dias, Luciene de Oliveira; Cruz, João Lúcio MarianoOur work seeks to enter into the thoughts and actions of the working class photographs produced by August Sander (1876-1964) in his relations VIDICA, A. R.; DIAS, L. de O.; CRUZ, J. L. M. Ações e pensamentos de imagens da classe trabalhadora: Dos [fechamentos] às aberturas. Policromias – Revista de Estudos do Discurso, Imagem e Som, Rio de Janeiro, v. 5, n. 2, p. 94-117, maio/ago. 2020. Maio/Agosto 2020 V. 5 N. 2 P. 96 with contemporary photographs (1955-year). The images of workers’ bodies are presented as a symbolic space for triggering differences as they present symptoms and cultural traces (DIDI-HUBERMAN, 2012). Therefore, we seek to access a memory of the photographs, taken as carriers of thought (SAMAIN, 2012), to think about visualities of the plurality of bodies of workers in the society of our time, using the theoretical-methodological proposal of crossing images proposed by Didi-Huberman (2012). Our initial clues indicate that in the processes of construction of photographs of workers there are passages that demonstrate a centralization in the heterosexual and male performance of what is the body of “a worker”; and that the gay body and other plural bodies, when they access the right to look (MIRZOEFF, 2016) and to be seen, tension this dominant performance and promote openings.Item Agência de propaganda: casa de Orates ou templo do Oráculo?(2009) Santos, Goiamérico Felício Carneiro dosIn the face of the responsibilities and compromises imposed by the media today, it is imperative do rethink the perception, the values and places occupied by advertisement in our society. In one sense ad agencies could be seen as a House of Orates: A home for lunatics, dreamers, inspired, and able to produce great ideas or marketing solutions instantly. If agencies, on the other hand, assume the role of counseling, orientation or problem solving for their clients, couldn´t we interpret their role in terms of an Oracular Temple, a very special king of Sanctuary of our times? Are the adman the new Oracle? The one who holds the answer for the problems of the companies, the market, the institutions?Item A agenda setting: os meios de comunicação como construtores da realidade social(João de Melo Maricato, 2015-06-30) Mendonça, Rhayssa Fernandes; Temer, Ana CarolinaThis article discusses the studies of the effects on long-term, focusing on those involving the Agenda Setting. The theoretical current studies the effects of media and has been developed by researchers Maxwell McCombs and Donald Shaw. The research began in the late of 60s during the presidential elections in the United States and developed, whose central premise the assertion that the mass media are able to identify themes and issues of the people’s agenda. This ability indicates a consistency of media in defining the social reality and the power to modify the images in the world. At the end, there is a correlation with the Theory of Agenda Setting and Theory of Social Representations, current Social Psychology. The main authors are McCombs (2009), Wolf (2005), Temer and Nery (2009) and Moscovici (2003).Item Alegoria, simbolismo e terceiro sentido entre os mecanismos de representação da realidade na minissérie suburbia(Suely Gomes, 2017-12) Coca, Adriana Pierre; Almeida, Guilherme Fumeo de; Santos, Alexandre Tadeu dosEl texto reflexiona sobre los mecanismos de representación de la realidad en la miniserie Suburbia (TV Globo, 2012). El artículo fue basado en la teoria de los niveles de sentido de Barthes (2009), para discutir temas relacionados con la intensidad de las escenas, así como discute también la representación de la realidad a partir de Pucci Jr. (2013) y Soares (2013). Identificamos una búsqueda mediante la introducción de los personajes en el tiempo y en la época en que se passa la historia y la presencia de un simbolismo que remete al léxico del telespectador y la manifestación de momentos de fruición. También hay en cuenta la presencia de características de fantasia, de melodrama y de exacerbación en esta representación alegórica, como también una crítica social de los suburbios de Río de Janeiro en la década de 1990, con una potencia que va más allá de un estilo naturalista de diálogo con lo real.Item Análise da interação social sobre Covid-19 no perfil do Ministério da Saúde no Instagram(2020-06) Cordeiro, Douglas Farias; Vieira, Larissa Machado; Cassiano, Kátia Kelvis; Silva, Núbia Rosa daSocial networks have shown a constant and significant increase in information generation, something characteristic of the big data phenomenon. In this scenario, its users, besides consumers of information, become creators and disseminators, creating an aspect that reveals the break of a static model of communication, promoting a bilateral flow of information. In the face of this, events such as the Covid-19 pandemic end up becoming the focus of records of multiple natures. In this context, this article aims to perform an analysis using data mining solutions on the set of commentaries on publications on Covid-19 in the official profile of the Ministry of Health on Instagram. The results obtained reveal an expressive presence of topics, on the part of the users, that extrapolate health issues, going, mainly, in the sense of manifestations related to the Brazilian political situation.Item Análise dinâmica de redes sociais de coparticipação em bancas de defesa de teses e dissertações: um estudo de caso a partir de múltiplos indicadores na área da Ciências da Comunicação(2014-08) Martins, Dalton LopesThe dynamic analysis of social networks is a fairly unexplored area in the field of Social Network Analysis, especially in Brazil, bringing the prospect of expanding the network structural studies to incorporate temporal evolution of how the network evolves. The article works with a case study in the area of Communication Sciences of the data collected through the portal Univerciencia.org, applying a set of 09 indicators to be analyzed over a period of 26 years in a set of 1953 documents. The article shows how the network evolves in a fragmented and dependent way on the action of local groups.Item Análise eyetracking do uso da fotografia na divulgação científica(2018-08) Silva, Janinne Barcelos de Morais; Gomes, Suely Henrique de Aquino; Oliveira, Frederico RamosThis paper investigates photography as an enabling tool in the process of understanding scientific knowledge by the general public. Our hypothesis is that scientific texts, associated with photography, have major possibility to spark the interest of general public and facilitate the understanding of the information. It is based on Flusser's theory that images such as photography provide less abstract thoughts than texts; in Samain's papers that classify photography as a valuable way to communicate; and other scholars theories such as Correia, Gruszynski and Castedo, Machado and Mora – who believe that speech and writing no longer need to be the only forms of scientific communication. The research is characterized as exploratory, with experimental – laboratory design and it adopts qualitative and quantitative approaches. The results show different patterns of reading, degree of attention and understanding of the scientific text, when subjects are presented to different text structures. The results show different patterns of reading, as much as different levels of attention and understanding, when the subjects were presented to diverse text structures (text with photos, text by itself and photos by themselves). The text with photos was better understood and considered easy to read, followed by the text by itself. The least understood material was the one that presented only photos. Participants who read texts considered that photos helped reading and apprehending its content. The group that read only photos missed the text. It is considered that the research hypothesis was confirmed.Item Análise multivariada de componentes principais dos fatores que interferem no (não) credenciamento de pesquisadores em programas de pós-graduação(2016-06) Maricato, João de Melo; Alves, Itala Moreira; Martins, Dalton LopesThis research aims to contribute to the empirical object "factors that interfere with (not) accreditation of researchers in graduate programs," and above all to explore and understand the potential use of multivariate principal component analysis for the analysis of data in the field of the science of information, particularly in the areas of bibliometrics and scientometrics. The survey was conducted with 578 doctor’s teachers of public institutions of higher education in the state of Goiás, with the return of 122 valid responses. Was used as a methodology for analyzing results some descriptive statistics elements and multivariate principal component analysis using the SPSS software. The analysis shows that of the 22 variables used for this research four factors help us to explain the variability of the data and point to fundamental ability to understand the causes and issues that lead to these results: infrastructure factor, personal factor, motivational factor and political factor. These aspects are close to the reality of managers, which facilitates the process of planning and encouraging postgraduate systems. It is understood that the multivariate analysis can be used in various types of problems such as the characterization of group profiles, institutions, research, articles, quotes, and other objects of analysis for different sets of variables used to describe those objects. For both the comparative studies of individuals as variables used to describe them.Item Uma análise sobre os recursos humanos como origem de incidentes à segurança da informação(2016) Matos, Eriany da Cruz; Cordeiro, Douglas FariasItem Anotações sobre a pauta do telejornalismo brasileiro: um telejornal bom para cachorro(2016-04) Temer, Ana Carolina Rocha Pessoa; Tuzzo, Simone AntoniaciThis work is part of a continuing reflection on Communication and Journalism, developed by the Laboratory for Critical Reading of Media, in the Faculdade de Comunicação e Informação of Universidade Federal de Goiás (UFG). The focus of the analysis are the reports made on domestic animals in the year of 2014, a period marked by other news of great impact. This paper stems from considerations on specific aspects of journalism and the issue of news values as a basis for analysis of the task assignment and the construction of news script of television newscasts aired nationally by Rede Globo, trying to point out the inclusion of a new task assignment: pets and their presence in contemporary society.Item A antropologia e comunicação para o fortalecimento de novos campos(2016) Dias, Luciene de Oliveira; Freire, Ralyanara MoreiraWith the anthropological and communicative theories we propose dialogues and distances between anthropology and communication. We want to strengthen a knowledge´s field in epistemological and methodological terms. These concerns start with our role as anthropologists and journalists. The systematization happens in the Research Group on Communication and Difference, in the Universidade Federal de Goiás. Here we consider interdisciplinarity and ethnography to read the communication culture from anthropology. We would like to extend knowledge´s field and present new ways.Item Apoio em rede: a rede HumanizaSUS conectando possibilidades no ciberespaço(2016-06) Teixeira, Ricardo Rodrigues; Ferigato, Sabrina Helena; Lopes, Dalton Martins; Matielo, Daniela de Carvalho; Sardenberg, Maria Luiza; Silva, Patrícia; Martins, Luciane Régio; Pedroza, Rejane GuedesThis paper presents the HUmanizaSUS Network (Rede HumanizaSUS) as a virtual environment connecting practices and knowledge about SUS (Brazilian National Health System), conveying the support function in a network. Based on the theoretical framework of Collective Intelligence, we present some dimensions of support experienced on Rede HumanizaSUS as a network intervention technology for strengthening the virtual environment of SUS or CiberespaSUS.Item A apreciação do radiojornalismo praticado em Goiás. Pesquisa realizada com motoristas de táxi(Simone Antoniaci Tuzzo, 2001-12-30) França, LisaThis contribution presents a research developed with 294 taxi-drivers in the cities of Goiânia and Anápolis in the year of 2001. They were questioned about their habits of radio listening, and their appreciation of the journalism practiced by those rádios. They also informed about their belief on the news practiced, their preference for types of news and gender locution.Item Apropriação da informação: o processo de construção do conhecimento de catadores de materiais recicláveis(2017-12) Gomes, Suely Henrique de Aquino; Ribeiro, Geisa Müller de Campos; Rezende, Laura Vilela RodriguesThe aim of this research is to understand the construction process of knowledge developed by people who catch recyclable waste material, also known as either waste pickers or collectors, organized in Cooperatives and advised by a Social Incubation Project at the Federal University of Goiás, from the tension between scientific and common knowledge. Concerning to the methodological aspects, the research has a qualitative approach and regarding the goals, it is characterized as descriptive – exploratory. The data were collected through participant observation. Through the obtained data, it is considered that the construction of knowledge of those waste pickers inserted in the social incubation context happens through some meaningful interaction. That is, via dialogue and immersed in creative methodological strategies, the subject changes the message into some relevant information, causing modifications in his symbolic basis of knowledge. This transformation is only through a communicative process. It is in his interaction that the subject is questioned by performing a critical analysis on his current reality as a collector, which enables him to create a new meaning to his own identity, develops his sense of belonging and linkages with the group he works with, and gets appropriation of the information that is mediated by the Incubation Team Manager.Item Arquivamento e álbum de família: entre o documento e a expressão(2020-08) Alves, Rafael Delfino Rodrigues; Vidica, Ana RitaThis article aims to discuss the archival and constitution modes of the family album, from the perception of survival of sociocultural practices. This discussion will be ope ned with the concept and classification of familiar album by Armando Silva (2008), in order to apprehend its functions and archival techniques. From this context, the family album is seen as a file that transits between “document photography” and “photogra phy-expression”, nomenclatures of Rouillé (2009) that are problematized in the text, having as a point of inflection the proposal of (Derrida, 2001).