FIC - Faculdade de Informação e Comunicação
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A Faculdade de Informação e Comunicação (FIC), da Universidade Federal de Goiás, oferece curso de Graduação em: Jornalismo; Relações Públicas; e Publicidade e Propaganda; Gestão da Informação e Biblioteconomia. Além de Especialização em: Assessoria de Comunicação e Marketing; e, Avaliação de Ambientes Informacionais.
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Item A 44 acima do 44: a moda plus size em Goiânia(Universidade Federal de Goiás, 2021-06-03) Vilela, Jane Kelle Marques; Anjos Neto, João Dantas dos; Anjos Neto, João Dantas dos; Santos, Flávia Martins dos; Oliveira, Mayllon Lyggon de SousaThis work seeks to analyze plus size fashion in the city of Goiânia. This research presents a historical perspective of fashion and the body adapted to it, discusses the creation of networks and sharing groups and the theories of marketing and digital marketing and the role of Public Relations in the segment. The analysis comprises a quantitative survey aimed at the niche of plus size consumers, and two qualitative surveys with influencers and retailers in the environment where perceptions about the plus size fashion market are revealed.Item A imagem do bibliotecário em outra cultura: uma análise das representações do profissional nos animes e mangás(Universidade Federal de Goiás, 2024-01-18) Lisboa , Pedro Augusto de Moura; Melo, Camila Alves de; Melo, Camila Alves de; Castro , Maria das Graças MonteiroThe present article aims to understand the representations of librarians in anime and manga. It contextualizes the concepts of culture, social representations, and representations about librarians, as well as the role of librarians in Japan. It uses qualitative methodology, with a basic nature, descriptive character, and documentary procedure. It uses narrative study as a method, identifying the theme, plot, setting, as well as the physical, psychological, and social characteristics of the librarian characters. It discusses the representations observed in the librarian characters of the anime and manga analyzed, conducting brief analyses of the librarian's vision in those works. Positive representations of librarians are identified, in which the image of professionals committed to passing on information to the user is perceptible, even being politically engaged and active.Item O absoluto da teoria na comunicação: as meias-verdades contra culturas e povos(Simone Antoniaci Tuzzo, 2001-12-30) Rocha, Nilton José dos ReisThe communication theory, as well as the axle of the which drift, social sciences, accumulates a historical debt with the popular social movements: the habit to think the society without trying to understand it in its essence, its deeper contradictions. The incompressible will in massificar the existing of the maiorias, in a case as in the other, nothing more is that the elitist and cynical side of our intellectual inheritance (of that we still do not exempt them of all). Something that has paralyzed, in felt center, the renewal of the theory, - in the field of the communication, over all - and hindered that it dedicates to understand and to explain the society. The current loans, however to the marxism however to the Christianity, lead to the forgetfulness of that, as ideologies, nor they had always escaped to the use politician and, thus, time another one had passed as lies. In synthesis, all the conflict, alert Ginzburg with precision arsonist, is that in one hand we find, retroceding, the "connoisseur of the natural things" (Maquiavel), "the wise"(Polibio), "the philosophers" (Platão and Aristoteles);in the other hand "people" (Maquiavel) "the crowd" (Polibio), the majority (Aristóteles), "the remaining of the city"(Platão), (2001, p.64). This fight against the popular citizen, for the visa, comes of far. Very far.Item Ação cultural com mídias sociais: análise do Facebook do Sistema Estadual de Bibliotecas Públicas de São Paulo (SisEB)(2021-04) Santos, Andréa Pereira; Nascimento, Vanessa GuimarãesIntroduction: Considering the scenario of communication from social media, the objective is to verify how libraries have used these media to interact with their audience, having as object of study the official Facebook page of the State System of Public Libraries of São Paulo ( SisEB). The main theoretical contributions used by the research took into account the theme discussed in the article. About cyberculture and social media, based on authors such as Lévy (2010), Lemos (2013) and Recuero (2010) and cultural action based on Coelho (2001), Milanesi (2003) and Barros (2010). Method: The applied methodology included documentary analysis. Along with the documentary analysis of SisEB’s Facebook, content analysis was also carried out, according to Bardin (1977), to verify whether the contents published in this network are related to cultural action. Results: The results point to the first inferences that SisEB publishes more informational content type and dissemination of its activities than the promotion of cultural action itself. Conclusion: Such activities can contribute to the spheres of cultural action, according to Coelho (2001), to become a reality.Item O acervo fotográfico do Colégio Marista de Goiânia como apoio pedagógico no ensino de historia(Universidade Federal de Goias, 2007) Ribeiro, Ana Maria; Gouveia, José Vanderley; Gouveia, José Vanderley; Santos, Andréia Pereira dosThis research is a discussion about the use of photography as a historical document and as teaching materials in the teaching of history. It presents the organization of the photographic collection of Marist College of Goiania, as support teaching in the process of teaching-learning, as a contribution to the work of teachers teaching history of this school, in the rescue of the history of the institution and society goiana, from the arrival of the Marist in the city. Considering the amount of photos with great historical value as far as the state of the college, discusses the role of the school library that has the goal entering this context providing educational services, not only through the loan of books, but mainly acting as articulating and guidance Study . For this purpose the position of school librarian figure is of paramount importance, noting that this can provide a pleasant environment, reading, understanding where students have an interest in being. Analyze accordingly, the library of Marist College in Goiania that function as well as space for information, will be the place to Deploy the photographic collection.Item Acessibilidade para deficientes visuais: proposta de cria o sala de apoio na Biblioteca Central da Universidade Federal de Goiás(Universidade Federal de Goiás, 2010) Silva, Daiane de Oliveira; Fialho, Janaina Ferreira; Fialho, Janaina Ferreira; Cruz-Riascos, SôniaThis work highlights the importance of accessibility in university libraries, responsible for monitoring the student from beginning to end of the course, with the primary purposes of supporting research and promote access to information. Since the focus of analysis to the accessibility for the visually impaired, the library must have adaptation and a structure designed to meet this type of user. The librarian is responsible for mediating access to information, enabling the disabled as visually impaired, they are the focus of this work, have access to information. Interviews were conducted with the librarians in charge of Reference Section of the Library's Central UFG and Library Braille of Goi nia. The site visits were aimed compose a diagnosis of the Central Library in relation to accessibility and to envision a reference for building services and infrastructure available for the visually impaired in Braille Library. Through the results obtained in field work and relevant information contained in the legislation and review of literature on the subject, it was suggested a proposal for accessibility Central Library, which included equipment, software and services for the visually impaired. It is expected, is contributing effectively in the project to reformulation the system of university s libraries.Item Acessibilidade física das bibliotecas públicas de Goiânia(Universidade Federal de Goiás, 2014-12-02) Silva, Edelaine Medeiros de Sousa; Gomes, Suely Henrique; Duarte, Martha Izabel de SouzaThe present work aimed to analyze the conditions of accessibility of buildings of public libraries in Goiania. As a basis to develop the study, we used the technical standard NBR 9050:2004, created to ensure adequate access for people with physical disabilities to buildings and facilities for public use. For the development of this study, information was collected in locus in three libraries through a roadmap with the criteria to be analyzed. The collected data have enabled the production of the diagnosis of the current situation of the accessibility of the physical space of the library. It was noted that the libraries analyzed still need to suit the accessibility standards to ensure the access of the bearer of physical disability or reduced mobility to its dependencies.Item Ações da biblioteca para promoção do conceito de desenvolvimento sustentável(2017) Vilela, Benjamim Pereira; Santos, Andréa Pereira dosIt aims to present the concepts of sustainable development that can be worked in different types of libraries: school, public, university and/or community. It is understood that the library have to do a different services. It is sought, through a brief bibliographic al research, to establish the main concepts of sustainable development that can be worked in the library. It is concluded that such an agenda should be part of the daily life of the institution, be it in Internet pages or social networks. Also important is the creation of media and data bases with accurate information on such subject. Finally, the library is one of the main institutions responsible for promoting actions in the community for sustainable development.Item Ações e pensamentos de imagens da classe trabalhadora: dos [fechamentos] às abertura(2020-08) Fernandes, Ana Rita Vidica; Dias, Luciene de Oliveira; Cruz, João Lúcio MarianoOur work seeks to enter into the thoughts and actions of the working class photographs produced by August Sander (1876-1964) in his relations VIDICA, A. R.; DIAS, L. de O.; CRUZ, J. L. M. Ações e pensamentos de imagens da classe trabalhadora: Dos [fechamentos] às aberturas. Policromias – Revista de Estudos do Discurso, Imagem e Som, Rio de Janeiro, v. 5, n. 2, p. 94-117, maio/ago. 2020. Maio/Agosto 2020 V. 5 N. 2 P. 96 with contemporary photographs (1955-year). The images of workers’ bodies are presented as a symbolic space for triggering differences as they present symptoms and cultural traces (DIDI-HUBERMAN, 2012). Therefore, we seek to access a memory of the photographs, taken as carriers of thought (SAMAIN, 2012), to think about visualities of the plurality of bodies of workers in the society of our time, using the theoretical-methodological proposal of crossing images proposed by Didi-Huberman (2012). Our initial clues indicate that in the processes of construction of photographs of workers there are passages that demonstrate a centralization in the heterosexual and male performance of what is the body of “a worker”; and that the gay body and other plural bodies, when they access the right to look (MIRZOEFF, 2016) and to be seen, tension this dominant performance and promote openings.Item Ações e pensamentos de imagens da classe trabalhadora: dos [fechamentos] às aberturas(2020-08) Vidica, Ana Rita; Dias, Luciene de Oliveira; Cruz, João Lúcio MarianoOur work seeks to enter into the thoughts and actions of the working class photographs produced by August Sander (1876-1964) in his relations with contemporary photographs (1955-year). The images of workers’ bodies are presented as a symbolic space for triggering differences as they present symptoms and cultural traces (DIDI-HUBERMAN, 2012). Therefore, we seek to access a memory of the photographs, taken as carriers of thought (SAMAIN, 2012), to think about visualities of the plurality of bodies of workers in the society of our time, using the theoretical-methodological proposal of crossing images proposed by Didi-Huberman (2012). Our initial clues indicate that in the processes of construction of photographs of workers there are passages that demonstrate a centralization in the heterosexual and male performance of what is the body of “a worker”; and that the gay body and other plural bodies, when they access the right to look (MIRZOEFF, 2016) and to be seen, tension this dominant performance and promote openings.Item Ações e pensamentos de imagens da classe trabalhadora: dos [fechamentos] às aberturas(2020-08) Vidica, Ana Rita; Dias, Luciene de Oliveira; Cruz, João Lúcio MarianoOur work seeks to enter into the thoughts and actions of the working class photographs produced by August Sander (1876-1964) in his relations VIDICA, A. R.; DIAS, L. de O.; CRUZ, J. L. M. Ações e pensamentos de imagens da classe trabalhadora: Dos [fechamentos] às aberturas. Policromias – Revista de Estudos do Discurso, Imagem e Som, Rio de Janeiro, v. 5, n. 2, p. 94-117, maio/ago. 2020. Maio/Agosto 2020 V. 5 N. 2 P. 96 with contemporary photographs (1955-year). The images of workers’ bodies are presented as a symbolic space for triggering differences as they present symptoms and cultural traces (DIDI-HUBERMAN, 2012). Therefore, we seek to access a memory of the photographs, taken as carriers of thought (SAMAIN, 2012), to think about visualities of the plurality of bodies of workers in the society of our time, using the theoretical-methodological proposal of crossing images proposed by Didi-Huberman (2012). Our initial clues indicate that in the processes of construction of photographs of workers there are passages that demonstrate a centralization in the heterosexual and male performance of what is the body of “a worker”; and that the gay body and other plural bodies, when they access the right to look (MIRZOEFF, 2016) and to be seen, tension this dominant performance and promote openings.Item Agência de propaganda: casa de Orates ou templo do Oráculo?(2009) Santos, Goiamérico Felício Carneiro dosIn the face of the responsibilities and compromises imposed by the media today, it is imperative do rethink the perception, the values and places occupied by advertisement in our society. In one sense ad agencies could be seen as a House of Orates: A home for lunatics, dreamers, inspired, and able to produce great ideas or marketing solutions instantly. If agencies, on the other hand, assume the role of counseling, orientation or problem solving for their clients, couldn´t we interpret their role in terms of an Oracular Temple, a very special king of Sanctuary of our times? Are the adman the new Oracle? The one who holds the answer for the problems of the companies, the market, the institutions?Item A agenda setting: os meios de comunicação como construtores da realidade social(João de Melo Maricato, 2015-06-30) Mendonça, Rhayssa Fernandes; Temer, Ana CarolinaThis article discusses the studies of the effects on long-term, focusing on those involving the Agenda Setting. The theoretical current studies the effects of media and has been developed by researchers Maxwell McCombs and Donald Shaw. The research began in the late of 60s during the presidential elections in the United States and developed, whose central premise the assertion that the mass media are able to identify themes and issues of the people’s agenda. This ability indicates a consistency of media in defining the social reality and the power to modify the images in the world. At the end, there is a correlation with the Theory of Agenda Setting and Theory of Social Representations, current Social Psychology. The main authors are McCombs (2009), Wolf (2005), Temer and Nery (2009) and Moscovici (2003).Item Alegoria, simbolismo e terceiro sentido entre os mecanismos de representação da realidade na minissérie suburbia(Suely Gomes, 2017-12) Coca, Adriana Pierre; Almeida, Guilherme Fumeo de; Santos, Alexandre Tadeu dosEl texto reflexiona sobre los mecanismos de representación de la realidad en la miniserie Suburbia (TV Globo, 2012). El artículo fue basado en la teoria de los niveles de sentido de Barthes (2009), para discutir temas relacionados con la intensidad de las escenas, así como discute también la representación de la realidad a partir de Pucci Jr. (2013) y Soares (2013). Identificamos una búsqueda mediante la introducción de los personajes en el tiempo y en la época en que se passa la historia y la presencia de un simbolismo que remete al léxico del telespectador y la manifestación de momentos de fruición. También hay en cuenta la presencia de características de fantasia, de melodrama y de exacerbación en esta representación alegórica, como también una crítica social de los suburbios de Río de Janeiro en la década de 1990, con una potencia que va más allá de un estilo naturalista de diálogo con lo real.Item Além do operacional na assessoria de comunicação da polícia militar(Universidade federal de Goiás, 2012) Dantas, Luís Eduardo Silveira; Braga, Claudomilson FernandesItem Ambiente de trabalho compartilhado: planejamento de relações públicas para a pontoget coworking(Universidade Federal de Goiás, 2013) Neiva, Aline Alves; Santos, Núbia de Moura; Borges, Lindsay; Braga, Claudomilson Fernandes; Borges, LindsayThe foremost goal of this experimental Project is to present a Public Relations Planning to PontoGet Coworking, as a result of the previously made diagnose, based on the researches applied. It presents the significance of the Public Relations for the modern companies. This project also aims to consolidate the image of the organization, and optimize its relationship with the clients. For that purpose, actions focused on the propagation of the service offered and on the relationship with potential clients were executed.Item Análise cientométrica em periódicos da ciência da informação sobre marketing em bibliotecas(Universidade Federal de Goiás, 2017-11-01) Cunha, Tatielle Marques; Silva, Ilaydiany Cristina Oliveira da; Silva, Ilaydiany Cristina Oliveira da; Morais, Marizângela Gomes deThis paper analyzes through Scientometrics, the Brazilian Journals of Information Science on the library marketing during the last 10 years. It brings up a problem, that is the investigation of the scientific production on the subject, with the objective of identifying the scientific productions published in Brazil in periodicals of Information Science, identifying the magazines and articles that publish about marketing in libraries, as well as, to portray which years, authors and themes are associated with the scientific productions in those periodicals on library marketing and to measure the scientific productions on the themes during the last 10 years. As a methodology, a quantitative study was fulfilled through an exploratory, descriptive and bibliographical research, applied in national databases using as a tool the Scientometrics study. The results indicate that in this time period established in the research, only 24 articles were published, highlighting only one journal with the highest number of publications, as well as only two authors with the highest number of publications. It was concluded that there are few productions in journals on the subject treated, so the research seeks to contribute and instigate future scientific research on marketing in libraries.Item Análise da atribuição das hashtags no Instagram para a representação de imagens(Universidade Federal de Goiás, 2014-12-03) Sussai, Andressa de Oliveira; Oliveira, Lais Pereira de; Carvalho, Lívia Ferreira deThis paper aims to analyze the hashtags attribution on Instagram for image representation. Considering the hashtag, present on social networks, and its important role for online data categorization, easing search for information on this environment. The research is based on how users attribute hashtags to images on Instagram. Methodologically, the descriptive investigation had the questionnaire as data gathering instrument. It is concluded that the hashtag is recognized by the Instagram users that compounded the sample, as a way of information recovery at the social network. Despite of having its potential lowered by the way users attribute it, many times without the proper adequacy of the hashtag to the content on the image.Item Análise da coleção de revistas da Biblioteca SESC Cidadania(Universidade Federal de Goias, 2012) Santana, Márcia Sousa Paes; Gouveia, José Vanderley; Gouveia, José Vanderley; Maricato, João de Melo; Rocha, Evelina Jacinto daThis paper deals with the theme Analysis of Journals Collection of Library SESC Cidadania. The main purpose of the study is to perform a study of the use of general knowledge journal collection of library to propose a methodology for the development of the collection, with a focus on using. This paper is characterized as exploratory and problem raised allows to analy-sis and the actions taken by senior management of the library. Specific objectives are: to char-acterize the library collection of magazines and general knowledge; to characterize the pro-cesses of selection, acquisition, treatment and discard developed by the collection of periodi-cals searched; Understanding how is promoting the use of magazines; identify the frequency of use, the subjects most requested and most used titles; propose methodology for developing proper collection of magazines. For this, we applied three techniques of data collection: bibli-ographic research study on the use and collection development policies, on issues related to the journals, personal interviews and individual, through a semi-structured questionnaire in-volving teachers, librarian and students. With the reduction of time for research due to mis-haps with the academic calendar, it was necessary to review the sampling. During the research it was found that most respondents know about the existence of these magazines. However, students are more used to research in books than in journals, which leads us to consider that it is necessary to stimulate the culture of research in journals. Therefore, this study leads to atti-tudes and dissemination of research culture in journals, dependent on joint actions between teachers and library.Item Análise da contribuição da Universidade Federal de Goiás com desenvolvimento científico no período de pandemia da Covid-19(Universidade Federal de Goiás, 2022-04-08) Barbosa, Vanderson Morais; Jesus, Filipe Reis Dias de; Santos, Andréa Pereira dos; Santos, Andréa Pereira dos; Jesus, FIlipe Reis Dias de; Valério, Erinaldo DiasThe present work aims to understand the contribution of the Federal University of Goiás (UFG) to scientific development in the period of the Covid-19 pandemic between 2020 and 2021. Thus, a bibliometric study is carried out on data referring to the production scientific research aimed at analyzing which areas and researchers at UFG carried out publications and studies on Covid-19. Thus, in the methodology for analysis, data on UFG professors were collected and data on their productions that addressed the Covid-19, pandemic, Coronavirus, Sars Cov 2 theme were collected. if in the development of publications with the theme related to Covid-19 and that from the figures presented, an expressive amount of works and research in different areas of knowledge was developed, collaborating with scientific development on Covid-19 in the period between 2020 and 2021.