FIC - Faculdade de Informação e Comunicação

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http://200.137.215.59//handle/ri/1094

A Faculdade de Informação e Comunicação (FIC), da Universidade Federal de Goiás, oferece curso de Graduação em: Jornalismo; Relações Públicas; e Publicidade e Propaganda; Gestão da Informação e Biblioteconomia. Além de Especialização em: Assessoria de Comunicação e Marketing; e, Avaliação de Ambientes Informacionais.

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A 44 acima do 44: a moda plus size em Goiânia
(Universidade Federal de Goiás, 2021-06-03) Vilela, Jane Kelle Marques; Anjos Neto, João Dantas dos; Anjos Neto, João Dantas dos; Santos, Flávia Martins dos; Oliveira, Mayllon Lyggon de Sousa
This work seeks to analyze plus size fashion in the city of Goiânia. This research presents a historical perspective of fashion and the body adapted to it, discusses the creation of networks and sharing groups and the theories of marketing and digital marketing and the role of Public Relations in the segment. The analysis comprises a quantitative survey aimed at the niche of plus size consumers, and two qualitative surveys with influencers and retailers in the environment where perceptions about the plus size fashion market are revealed.
A imagem do bibliotecário em outra cultura: uma análise das representações do profissional nos animes e mangás
(Universidade Federal de Goiás, 2024-01-18) Lisboa , Pedro Augusto de Moura; Melo, Camila Alves de; Melo, Camila Alves de; Castro , Maria das Graças Monteiro
The present article aims to understand the representations of librarians in anime and manga. It contextualizes the concepts of culture, social representations, and representations about librarians, as well as the role of librarians in Japan. It uses qualitative methodology, with a basic nature, descriptive character, and documentary procedure. It uses narrative study as a method, identifying the theme, plot, setting, as well as the physical, psychological, and social characteristics of the librarian characters. It discusses the representations observed in the librarian characters of the anime and manga analyzed, conducting brief analyses of the librarian's vision in those works. Positive representations of librarians are identified, in which the image of professionals committed to passing on information to the user is perceptible, even being politically engaged and active.
A influência do uso de hashtags nas publicações do perfil oficial da UFG no Istagram: um estudo da comunicação e interações com o usuário
(Universidade Federal de Goiás, 2024-01-24) Nascimento, Wállery Félix; Oliveira, Lais Pereira de; Oliveira, Lais Pereira de; Ribeiro, Geisa Muller de Campos
It addresses indexing in a virtual environment by analyzing the use of hashtags in the context of the official profile of the Federal University of Goiás on Instagram (@ufg_oficial). It aims to analyze, through critical evaluation of publications on the official UFG profile, how the use of hashtags in its publications can expand the reach of the content produced and promote greater dissemination of information on the social network. The research is descriptive in nature and has a qualitative-quantitative approach, regarding all publications that were made throughout the 2022/2 semester. The results demonstrate that the institution has a stable public and interactions, and that they use tags as a way of indexing the shared image and also to attribute authority to the departments that carry out the university's internal and external actions, there is also a lack of standardization in the use of terms. It is concluded that UFG uses the tool made available by Instagram in order to explore its various uses, contributing to agility in the search for information and facilitating communication with the academic community, despite the lack of standardization in its use, which ends up demanding the creation of an indexing policy to standardize and control its use in the web environment.
Abordagens acerca da prática de leitura de idosos no Brasil: uma revisão de literatura
(Universidade Federal de Goiás, 2024-02-06) Leite, Igor Izaias Cunha; Santos, Andréa Pereira dos; Santos, Andréa Pereira dos; Melo, Camila Alves; Cavalcanti, Larissa Andrade Batista
This research, given the growing population of elderly people in Brazil and around the world, considered reading as a practice that contributes to increasing the quality of life in old age. In this way, the objective was to understand the scenario of studies on the practice of reading among the elderly, and what leads them to seek reading in their daily lives. Furthermore, it seeks to prove that the practice of reading works as a tool for social inclusion, citizenship, well-being, independence and active participation in society. To this end, a quantitative-qualitative research was carried out, where, through research focused on databases of scientific works, 28 works were found and analyzed, including articles, course completion works, dissertations and theses. The analysis of these works verified that the practice of reading, despite being proven necessary, does not have an efficient incentive for its dissemination. Furthermore, it exposed issues relating to historical issues of literacy difficulties in the pedagogical context, which have repercussions even in old age. On the other hand, the studies reviewed show that the group that has access to and maintains the practice of reading in their daily lives are active, conscious, participatory and empowered people.
O absoluto da teoria na comunicação: as meias-verdades contra culturas e povos
(Simone Antoniaci Tuzzo, 2001-12-30) Rocha, Nilton José dos Reis
The communication theory, as well as the axle of the which drift, social sciences, accumulates a historical debt with the popular social movements: the habit to think the society without trying to understand it in its essence, its deeper contradictions. The incompressible will in massificar the existing of the maiorias, in a case as in the other, nothing more is that the elitist and cynical side of our intellectual inheritance (of that we still do not exempt them of all). Something that has paralyzed, in felt center, the renewal of the theory, - in the field of the communication, over all - and hindered that it dedicates to understand and to explain the society. The current loans, however to the marxism however to the Christianity, lead to the forgetfulness of that, as ideologies, nor they had always escaped to the use politician and, thus, time another one had passed as lies. In synthesis, all the conflict, alert Ginzburg with precision arsonist, is that in one hand we find, retroceding, the "connoisseur of the natural things" (Maquiavel), "the wise"(Polibio), "the philosophers" (Platão and Aristoteles);in the other hand "people" (Maquiavel) "the crowd" (Polibio), the majority (Aristóteles), "the remaining of the city"(Platão), (2001, p.64). This fight against the popular citizen, for the visa, comes of far. Very far.
Ação cultural com mídias sociais: análise do Facebook do Sistema Estadual de Bibliotecas Públicas de São Paulo (SisEB)
(2021-04) Santos, Andréa Pereira; Nascimento, Vanessa Guimarães
Introduction: Considering the scenario of communication from social media, the objective is to verify how libraries have used these media to interact with their audience, having as object of study the official Facebook page of the State System of Public Libraries of São Paulo ( SisEB). The main theoretical contributions used by the research took into account the theme discussed in the article. About cyberculture and social media, based on authors such as Lévy (2010), Lemos (2013) and Recuero (2010) and cultural action based on Coelho (2001), Milanesi (2003) and Barros (2010). Method: The applied methodology included documentary analysis. Along with the documentary analysis of SisEB’s Facebook, content analysis was also carried out, according to Bardin (1977), to verify whether the contents published in this network are related to cultural action. Results: The results point to the first inferences that SisEB publishes more informational content type and dissemination of its activities than the promotion of cultural action itself. Conclusion: Such activities can contribute to the spheres of cultural action, according to Coelho (2001), to become a reality.
O acervo fotográfico do Colégio Marista de Goiânia como apoio pedagógico no ensino de historia
(Universidade Federal de Goias, 2007) Ribeiro, Ana Maria; Gouveia, José Vanderley; Gouveia, José Vanderley; Santos, Andréia Pereira dos
This research is a discussion about the use of photography as a historical document and as teaching materials in the teaching of history. It presents the organization of the photographic collection of Marist College of Goiania, as support teaching in the process of teaching-learning, as a contribution to the work of teachers teaching history of this school, in the rescue of the history of the institution and society goiana, from the arrival of the Marist in the city. Considering the amount of photos with great historical value as far as the state of the college, discusses the role of the school library that has the goal entering this context providing educational services, not only through the loan of books, but mainly acting as articulating and guidance Study . For this purpose the position of school librarian figure is of paramount importance, noting that this can provide a pleasant environment, reading, understanding where students have an interest in being. Analyze accordingly, the library of Marist College in Goiania that function as well as space for information, will be the place to Deploy the photographic collection.
Acessibilidade para deficientes visuais: proposta de cria o sala de apoio na Biblioteca Central da Universidade Federal de Goiás
(Universidade Federal de Goiás, 2010) Silva, Daiane de Oliveira; Fialho, Janaina Ferreira; Fialho, Janaina Ferreira; Cruz-Riascos, Sônia
This work highlights the importance of accessibility in university libraries, responsible for monitoring the student from beginning to end of the course, with the primary purposes of supporting research and promote access to information. Since the focus of analysis to the accessibility for the visually impaired, the library must have adaptation and a structure designed to meet this type of user. The librarian is responsible for mediating access to information, enabling the disabled as visually impaired, they are the focus of this work, have access to information. Interviews were conducted with the librarians in charge of Reference Section of the Library's Central UFG and Library Braille of Goi nia. The site visits were aimed compose a diagnosis of the Central Library in relation to accessibility and to envision a reference for building services and infrastructure available for the visually impaired in Braille Library. Through the results obtained in field work and relevant information contained in the legislation and review of literature on the subject, it was suggested a proposal for accessibility Central Library, which included equipment, software and services for the visually impaired. It is expected, is contributing effectively in the project to reformulation the system of university s libraries.
Acessibilidade física das bibliotecas públicas de Goiânia
(Universidade Federal de Goiás, 2014-12-02) Silva, Edelaine Medeiros de Sousa; Gomes, Suely Henrique; Duarte, Martha Izabel de Souza
The present work aimed to analyze the conditions of accessibility of buildings of public libraries in Goiania. As a basis to develop the study, we used the technical standard NBR 9050:2004, created to ensure adequate access for people with physical disabilities to buildings and facilities for public use. For the development of this study, information was collected in locus in three libraries through a roadmap with the criteria to be analyzed. The collected data have enabled the production of the diagnosis of the current situation of the accessibility of the physical space of the library. It was noted that the libraries analyzed still need to suit the accessibility standards to ensure the access of the bearer of physical disability or reduced mobility to its dependencies.
Ações da biblioteca para promoção do conceito de desenvolvimento sustentável
(2017) Vilela, Benjamim Pereira; Santos, Andréa Pereira dos
It aims to present the concepts of sustainable development that can be worked in different types of libraries: school, public, university and/or community. It is understood that the library have to do a different services. It is sought, through a brief bibliographic al research, to establish the main concepts of sustainable development that can be worked in the library. It is concluded that such an agenda should be part of the daily life of the institution, be it in Internet pages or social networks. Also important is the creation of media and data bases with accurate information on such subject. Finally, the library is one of the main institutions responsible for promoting actions in the community for sustainable development.
Ações e pensamentos de imagens da classe trabalhadora: dos [fechamentos] às abertura
(2020-08) Fernandes, Ana Rita Vidica; Dias, Luciene de Oliveira; Cruz, João Lúcio Mariano
Our work seeks to enter into the thoughts and actions of the working class photographs produced by August Sander (1876-1964) in his relations VIDICA, A. R.; DIAS, L. de O.; CRUZ, J. L. M. Ações e pensamentos de imagens da classe trabalhadora: Dos [fechamentos] às aberturas. Policromias – Revista de Estudos do Discurso, Imagem e Som, Rio de Janeiro, v. 5, n. 2, p. 94-117, maio/ago. 2020.  Maio/Agosto 2020  V. 5  N. 2  P. 96 with contemporary photographs (1955-year). The images of workers’ bodies are presented as a symbolic space for triggering differences as they present symptoms and cultural traces (DIDI-HUBERMAN, 2012). Therefore, we seek to access a memory of the photographs, taken as carriers of thought (SAMAIN, 2012), to think about visualities of the plurality of bodies of workers in the society of our time, using the theoretical-methodological proposal of crossing images proposed by Didi-Huberman (2012). Our initial clues indicate that in the processes of construction of photographs of workers there are passages that demonstrate a centralization in the heterosexual and male performance of what is the body of “a worker”; and that the gay body and other plural bodies, when they access the right to look (MIRZOEFF, 2016) and to be seen, tension this dominant performance and promote openings.
Ações e pensamentos de imagens da classe trabalhadora: dos [fechamentos] às aberturas
(2020-08) Vidica, Ana Rita; Dias, Luciene de Oliveira; Cruz, João Lúcio Mariano
Our work seeks to enter into the thoughts and actions of the working class photographs produced by August Sander (1876-1964) in his relations with contemporary photographs (1955-year). The images of workers’ bodies are presented as a symbolic space for triggering differences as they present symptoms and cultural traces (DIDI-HUBERMAN, 2012). Therefore, we seek to access a memory of the photographs, taken as carriers of thought (SAMAIN, 2012), to think about visualities of the plurality of bodies of workers in the society of our time, using the theoretical-methodological proposal of crossing images proposed by Didi-Huberman (2012). Our initial clues indicate that in the processes of construction of photographs of workers there are passages that demonstrate a centralization in the heterosexual and male performance of what is the body of “a worker”; and that the gay body and other plural bodies, when they access the right to look (MIRZOEFF, 2016) and to be seen, tension this dominant performance and promote openings.
Ações e pensamentos de imagens da classe trabalhadora: dos [fechamentos] às aberturas
(2020-08) Vidica, Ana Rita; Dias, Luciene de Oliveira; Cruz, João Lúcio Mariano
Our work seeks to enter into the thoughts and actions of the working class photographs produced by August Sander (1876-1964) in his relations VIDICA, A. R.; DIAS, L. de O.; CRUZ, J. L. M. Ações e pensamentos de imagens da classe trabalhadora: Dos [fechamentos] às aberturas. Policromias – Revista de Estudos do Discurso, Imagem e Som, Rio de Janeiro, v. 5, n. 2, p. 94-117, maio/ago. 2020.  Maio/Agosto 2020  V. 5  N. 2  P. 96 with contemporary photographs (1955-year). The images of workers’ bodies are presented as a symbolic space for triggering differences as they present symptoms and cultural traces (DIDI-HUBERMAN, 2012). Therefore, we seek to access a memory of the photographs, taken as carriers of thought (SAMAIN, 2012), to think about visualities of the plurality of bodies of workers in the society of our time, using the theoretical-methodological proposal of crossing images proposed by Didi-Huberman (2012). Our initial clues indicate that in the processes of construction of photographs of workers there are passages that demonstrate a centralization in the heterosexual and male performance of what is the body of “a worker”; and that the gay body and other plural bodies, when they access the right to look (MIRZOEFF, 2016) and to be seen, tension this dominant performance and promote openings.
Agência de propaganda: casa de Orates ou templo do Oráculo?
(2009) Santos, Goiamérico Felício Carneiro dos
In the face of the responsibilities and compromises imposed by the media today, it is imperative do rethink the perception, the values and places occupied by advertisement in our society. In one sense ad agencies could be seen as a House of Orates: A home for lunatics, dreamers, inspired, and able to produce great ideas or marketing solutions instantly. If agencies, on the other hand, assume the role of counseling, orientation or problem solving for their clients, couldn´t we interpret their role in terms of an Oracular Temple, a very special king of Sanctuary of our times? Are the adman the new Oracle? The one who holds the answer for the problems of the companies, the market, the institutions?
A agenda setting: os meios de comunicação como construtores da realidade social
(João de Melo Maricato, 2015-06-30) Mendonça, Rhayssa Fernandes; Temer, Ana Carolina
This article discusses the studies of the effects on long-term, focusing on those involving the Agenda Setting. The theoretical current studies the effects of media and has been developed by researchers Maxwell McCombs and Donald Shaw. The research began in the late of 60s during the presidential elections in the United States and developed, whose central premise the assertion that the mass media are able to identify themes and issues of the people’s agenda. This ability indicates a consistency of media in defining the social reality and the power to modify the images in the world. At the end, there is a correlation with the Theory of Agenda Setting and Theory of Social Representations, current Social Psychology. The main authors are McCombs (2009), Wolf (2005), Temer and Nery (2009) and Moscovici (2003).
Alegoria, simbolismo e terceiro sentido entre os mecanismos de representação da realidade na minissérie suburbia
(Suely Gomes, 2017-12) Coca, Adriana Pierre; Almeida, Guilherme Fumeo de; Santos, Alexandre Tadeu dos
El texto reflexiona sobre los mecanismos de representación de la realidad en la miniserie Suburbia (TV Globo, 2012). El artículo fue basado en la teoria de los niveles de sentido de Barthes (2009), para discutir temas relacionados con la intensidad de las escenas, así como discute también la representación de la realidad a partir de Pucci Jr. (2013) y Soares (2013). Identificamos una búsqueda mediante la introducción de los personajes en el tiempo y en la época en que se passa la historia y la presencia de un simbolismo que remete al léxico del telespectador y la manifestación de momentos de fruición. También hay en cuenta la presencia de características de fantasia, de melodrama y de exacerbación en esta representación alegórica, como también una crítica social de los suburbios de Río de Janeiro en la década de 1990, con una potencia que va más allá de un estilo naturalista de diálogo con lo real.
Além do operacional na assessoria de comunicação da polícia militar
(Universidade federal de Goiás, 2012) Dantas, Luís Eduardo Silveira; Braga, Claudomilson Fernandes
Ambiente de trabalho compartilhado: planejamento de relações públicas para a pontoget coworking
(Universidade Federal de Goiás, 2013) Neiva, Aline Alves; Santos, Núbia de Moura; Borges, Lindsay; Braga, Claudomilson Fernandes; Borges, Lindsay
The foremost goal of this experimental Project is to present a Public Relations Planning to PontoGet Coworking, as a result of the previously made diagnose, based on the researches applied. It presents the significance of the Public Relations for the modern companies. This project also aims to consolidate the image of the organization, and optimize its relationship with the clients. For that purpose, actions focused on the propagation of the service offered and on the relationship with potential clients were executed.
Análise cientométrica em periódicos da ciência da informação sobre marketing em bibliotecas
(Universidade Federal de Goiás, 2017-11-01) Cunha, Tatielle Marques; Silva, Ilaydiany Cristina Oliveira da; Silva, Ilaydiany Cristina Oliveira da; Morais, Marizângela Gomes de
This paper analyzes through Scientometrics, the Brazilian Journals of Information Science on the library marketing during the last 10 years. It brings up a problem, that is the investigation of the scientific production on the subject, with the objective of identifying the scientific productions published in Brazil in periodicals of Information Science, identifying the magazines and articles that publish about marketing in libraries, as well as, to portray which years, authors and themes are associated with the scientific productions in those periodicals on library marketing and to measure the scientific productions on the themes during the last 10 years. As a methodology, a quantitative study was fulfilled through an exploratory, descriptive and bibliographical research, applied in national databases using as a tool the Scientometrics study. The results indicate that in this time period established in the research, only 24 articles were published, highlighting only one journal with the highest number of publications, as well as only two authors with the highest number of publications. It was concluded that there are few productions in journals on the subject treated, so the research seeks to contribute and instigate future scientific research on marketing in libraries.
Análise da atribuição das hashtags no Instagram para a representação de imagens
(Universidade Federal de Goiás, 2014-12-03) Sussai, Andressa de Oliveira; Oliveira, Lais Pereira de; Carvalho, Lívia Ferreira de
This paper aims to analyze the hashtags attribution on Instagram for image representation. Considering the hashtag, present on social networks, and its important role for online data categorization, easing search for information on this environment. The research is based on how users attribute hashtags to images on Instagram. Methodologically, the descriptive investigation had the questionnaire as data gathering instrument. It is concluded that the hashtag is recognized by the Instagram users that compounded the sample, as a way of information recovery at the social network. Despite of having its potential lowered by the way users attribute it, many times without the proper adequacy of the hashtag to the content on the image.

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