Análise da publicidade de medicamentos veiculada em Goiás - Brasil

Resumo

Medicines are special products, whose advertisement inserts require different care relating to their ethic and moral aspects, once they have highly specific characteristics and their use is based on a precise diagnosis of a situation that causes risk to health. In this regarding, regulatory agencies established a specific legislation (RDC n° 102/00), set in legal parameters to medicines advertisements. The aim of this work was to evaluate the advertisements of medicines in Goias-Brazil based on the current legislation. The captation of irregular medicine advertisement inserts was performed between November/2004 and September/2005. The analysis followed the guideline “Roteiro de Verificação de Conformidades das Publicidades e Propagandas de Medicamentos”, present in the “Manual de Monitoramento de Propaganda de Produtos Sujeitos à Vigilância Sanitária” (MS, 2005). The results showed most of advertisements were related to over the counter medicines (OTC) (88,63%), followed by medicine prescription (8,33%) and controlled prescription (3,04%). The advertisement flyers were identified as the principal responsible for the propagation of irregular inserts (81,06%), followed by TV (14,40%) and radio (4,54%). In the 132 inserts analysed were detected many non-conformities with legislation and the absence of information about cares and warnings was observed in the majority of them. The present work demonstrated the importance of the medicines advertisements build based on the current legislation, assuring the defense of the population´s health.

Descrição

Palavras-chave

Medicamentos, Publicidade, Intoxicação

Citação

FREITAS, Johnathan Santana de; ZAMPIERE, Ana Lúcia Teixeira de Carvalho; AQUINO, Aline Teixeira de; LOBO, Lina Monteiro de Castro; MONTES, Patrícia Regina; SOARES, Arthur; SILVA, Érica T. da; A. Neto, João da C.; ARAÚJO, Mariana de Paiva; TRESVENZOL , Leonice Manrique Faustino; PRUDENTE, Luciana Resende; LIMA, Dione Marçal. Análise da publicidade de medicamentos veiculada em Goiás – Brasil. Revista Eletrônica de Farmácia, Goiânia, v. 2, n. 2, p. 80-86, jul./dez. 2005. Disponível em: <https://www.revistas.ufg.br/REF/article/view/1952/1885>.