Balanced scorecard – alinhamento estratégico para a cadeia produtiva de biodiesel no centro-oeste brasileiro

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2011-08

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Resumo

This issue aim identify the pottenciality and weaknesses the Biodiesel’s chain management in Brazilian middle west, and analyses the key factors of competitivity, contributing to Strategic management. This research offer an overview of the systemic and competitive dimension, into macro and micro environmental, applied in biodiesel’s chain, and propose an indicators of acting – Balanced Scorecard - BSC’s model; defined as strategic tool of management in the context of the process of strategic planning, increasing the efficiency in the communication and implementation of the actions and aligned initiatives to the objectives of the organization.

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Balanced scorecard, Gestão estratégica, Competitividade, Biodiesel, Balanced scorecard, Strategic planning, Competitivity, Biofuels

Citação

OKADA, Sionara Ioco; SOUZA, Eliane Moreira Sá de. Balanced Scorecard: alinhamento estratégico para a cadeia produtiva de biodiesel no Centro-Oeste brasileiro. Revista Brasileira de Gestão e Desenvolvimento Regional, Taubaté, v. 7, n. 2, p. 205-229, maio/ago. 2011.