Planejamento de relações públicas para a marca de acessórios: Vize Afro
Carregando...
Data
2018-12-07
Título da Revista
ISSN da Revista
Título de Volume
Editor
Universidade Federal de Goiás
Resumo
The subject of this research is the elaboration of a planning of Public Relations for the accessories brand “VIZE Afro”, situated in the city of Rio De Janeiro - RIO DE JANEIRO. The general objective is to create a planning that potencialize visually the personality of the brand, establishes a communication efficace with its public of interest and provides an only experience to the consumers. All the actions directed toward the brand aim at the management of brand “VIZE Afro” and visual identity in the process of valuation of the corporative image and recognition in the market. As theoretical object, we approach the concepts of Public Relations, Management of brand and visual Identity Public. For the analysis of the empirical object, brand VIZE Afro. The referencial was constructed from the main authors: Gurgel (1985), Kunsch (1997, 2003, 2009); Strunck (2003, 2007); Wheeler (2008, 2012), among others.
Descrição
Palavras-chave
Relações públicas, Planejamento, Gestão de marca, Public relations, Planning, Brand management
Citação
CORTEZ, Laís Cerqueira; CAMPOS, Rosely da Silva. Planejamento de relações públicas para a marca de acessórios: VIZE Afro. 2018.139 f. Trabalho de Conclusão de Curso (Graduação) – Faculdade de Informação e Comunicação, Universidade Federal de Goiás, Goiânia, 2018.