Avaliação e mensuração de resultados em comunicação interna: o caso da organização Jaime Câmara

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Data

2008

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Editor

Universidade Federal de Goiás

Resumo

The study it intends to argue the importance of the strategical planning for the communication area, to present the relevance of the internal communication in an organization and to demonstrate the models of evaluation in communication existing. It is important that the actions of communication and its instruments are evaluated to verify the efficiency and the reach of the preset objectives. Therefore, through a study of case in Organização Jaime Câmara (OJC), it was possible to measure the internal communication and to show to which the benefits that this adds for the organization and the collaborators. The model used in the measurement was the Yardstick model, or Ruler of the Effectiveness, that served of base systemize and to organize the main points of the internal communication. The study it showed that the organization possesss consolidated instruments of communication, however need reformularizations better to take care of to its collaborators. The actions of internal communication of the organization are in growth and the research was an excellent tool to guide the next steps to be followed.

Descrição

Palavras-chave

Avaliação, Mensuração, Comunicação Interna, Modelo yardstick, Evaluation, Measurement, Internal communication, Yardstick model

Citação

ASSIS, Cínthia Garcia. Avaliação e mensuração de resultados em comunicação interna: o caso da organização Jaime Câmara. 2008. 79 f. Trabalho de Conclusão de Curso (Graduação)–Faculdade de Informação e Comunicação, Universidade Federal de Goiás, Goiânia, 2008.