Existe cidadania na TV?
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Data
2013
Autores
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Editor
Universidade Federal de Goiás
Resumo
This research aims to comprehend the citizenship representation in the current media and the objectives of the media vehicles on this issue, understanding if whether there really is citizenship in the media or it is just a communication strategy that seeks higher audience rates for the corporations involved. As the methodology, case studies, interviews and content analysis were conducted, in order to identify communicational strategies in promoting citizenship by the media and understand how it generates a positive image for the organizations. It is also wanted through this research to assure if there is an increase in the audience rates with the local news segment called “The neighborhood I have. The neighborhood that I want.” and comprehend how the subject of citizenship is approached by local media. First, a contextualization about the historical aspects of citizenship will be presented in order to guide the understanding of the following matters. Later, a panorama of current issues and demands, linked to the new configurations of citizenship through the relationship with the media, which provides to the Public Relations area a marketplace, will be presented.
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Palavras-chave
Mídia, Cidadania, Imagem organizacional, Relações públicas, Media, Citizenship, Organizational image, Public relations
Citação
CHAVES, Laura Santos. Existe cidadania na TV?. 2013. 108 f. Trabalho de Conclusão de Curso (Graduação)–Faculdade de Informação e Comunicação, Universidade Federal de Goiás, Goiânia, 2013.