Mestrado em Administração (FACE)

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http://200.137.215.59/tede/handle/tde/176

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Navegando Mestrado em Administração (FACE) por Por Orientador "Borges Junior, Cândido Vieira"

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    Impacto das atividades de marketing nos primeiros anos do negócio em seu desempenho futuro
    (Universidade Federal de Goiás, 2015-12-04) Camargo Filho, Altair; Borges Junior, Cândido Vieira; http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4704931U0; Borges Junior, Cândido Vieira; Teixeira, Rivanda Meira
    This study aimed to analyze how the moment in which the venture starts using marketing activities in its early stages affects its future performance. In order to achieve this goal the Panel Study of Entrepreneurial Dynamics (PSED), which consisted of application of questionnaires, via telephone, to 1,214 new entrepreneurs from the United States between the years 2005 and 2011. The data analysis was done using descriptive statistics and logistic regression analysis in which the dependent variables considered as performance were the survival and profitability of companies. The independent variables, marketing activities, were “effort to talk with potential clients”; “effort to collect competitors information”, and “execution of promotional efforts”. For the analysis, it was related the beginning of realization of marketing activities in the first and second years with the new venture’s performance in the second, third and fourth years. Results show that the first year is the optimal time for entrepreneurs to start talking to consumers, that is, the moment that takes the company to perform better in subsequent years. The execution of promotional efforts in the first year also leads to positive results for business, but results regarding the optimal moment to develop this action and regarding the collection of information about competitors were inconclusive.
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    A relação entre ciência, tecnologia e inovação e o empreendedorismo de alto crescimento
    (Universidade Federal de Goiás, 2016-05-18) Condeixa, Gustavo Abrantes; Monsueto, Sandro Eduardo; http://lattes.cnpq.br/5484881117429853; Borges Junior, Cândido Vieira; http://lattes.cnpq.br/4803860037213326; Borges Junior, Cândido Vieira; Monsueto, Sandro Eduardo; Emmendoerfer, Magnus Luiz; Mesquita, Albenones José de
    High growth is a phenomenon that occurs for a small group of companies and, it is related to fast growth caused by new jobs creation or superior growth compared to other companies. Researchers and public politics makers showing interest for companies with high growth is motivated by the fact that those companies are perceived as important factors for a dynamic economy and, job creation. They are also known for creating and diffusing new technologic knowledge, contributing for regional development. To analyze the relation between science, technology and innovation's regional indicators, as well as the entrepreneurship indicators of high growth in the Brazilian states, the collected data composed a cross-section within the 27 Brazilian federation states, between the years of 2008 and 2012, having its explanatory variables grouped into four indicators of ST&I that corresponds to ST&I infrastructure, ST&I Human Resources, Investment in R&D and Innovation. Stacked data was utilized and the estimated method adopted was the Ordinary Least Squares (OLS).To better adjust the proposed model the dependent variable TEAC general was segregated for the Service, Industry and Commerce sectors.16 logistics regression specifications was studied in reference to the four proposed equations, segregated in function of the four dependent variables mentioned. The results shown in this work demonstrate the existence of a low correlation between ST&I and TEAC general. It also suggests that the activities sector is an important component in relation between ST&I and TEAC, although the ST&I indicators present larger impact for Industry Sector's TEAC. Another significant result was that a better human resources qualification results in better TEAC. To prove the theory, it was verified a strong correlation among people hired with bachelor's degree while a person holding a master or Ph.D. degree didn't present significance to the study.