Programa de Pós-graduação em Comunicação

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O dividual feminino a partir do filme-ensaio Elena (2012): uma noção traçada de forma ensaística em diálogo com diversas mulheres
(Universidade Federal de Goiás, 2023-08-24) Almeida, Letícia Benevides Araújo; Fernandes, Ana Rita Vidica; http://lattes.cnpq.br/9011537191118959; Santos, Alexandre Tadeu dos; http://lattes.cnpq.br/8783109007334551; Santos, Alexandre Tadeu dos; Fernandes, Ana Rita Vidica; Coca, Adriana Pierre; Prysthon, Angela Freire; Satler, Lara Lima
This is my first essay. An attempt to find myself from a thinking-essayistic-affective writing. Coming into contact with the essay through the cinema has revived in me the desire to question myself and the world around me. In this writing, I joined eight women, Ana, Cecília, Dandara, Diana, Ket, Laura, Letícia (me), Pollyana and Virna, my affective subjects. Collectively, we thought about feminine issues based on the visualization of the essay-film Elena, directed by Brazilian filmmaker Petra Costa. We held two online meetings in which we presented images (photographs, cinematographic scenes, poetry, lesbopoesies, short stories, illustrations, paintings) that appeared as we watched Elena. With these images in hand, I began to walk the path in order to think about my problem-issue: the possibility of extending Deleuze's concept of the dividual by taking the feminine as a perspective. To this end, I brought the images of my affective subjects closer to blackboards and made visual montages inspired by Abby Warburg's Atlas Mnemosyne. In the gaps, traces, ashes that these approximations left, we perceive a plural, fluid, collective feminine, which is built from our occupations with the world. We realized that the affective essay methodology created here allowed our experiences to be exposed and seen as important, as dividual. We have seen that it is possible to think of the feminine dividual, which contemplates all the particularity of becoming a woman. My intention is not to exhaust this study, but to create others from this reflection. The feminine dividual is an open concept and can be judged, refuted, considered or be wrong.
Território comunicacional, cidadania e identidade: cartografia de experiências sonoras e radiofônicas no semiárido baiano
(Universidade Federal de Goiás, 2024-02-28) Andrade, Pricilla de Souza; Bianco, Nélia Rodrigues Del; http://lattes.cnpq.br/3708240583479831; Silva, Magno Luiz Medeiros da; http://lattes.cnpq.br/8829860934484429; Silva, Magno Luiz Medeiros da; Bianco, Nélia Rodrigues Del; Freitas, Luiz Antônio Signates; Borges, Rosa Maria Ribeiro; Cardoso Filho, Jorge Luiz Cunha
The present thesis aims to raise reflections on the experiences and possibilities of sound products, radio broadcasts, and their communicational dynamics of citizenship in the municipality of Conceição do Coité, in the semi-arid region of Bahia. Therefore, the general objective is to investigate sound products and radio broadcasts and their communicational dynamics of citizenship, which favor the construction of the exercise of communicational citizenship, capable of constituting the municipality of Conceição do Coité as a Communicational Territory. To achieve this, the specific objectives are: to identify the characteristics of sound products, radio broadcasts, and communicational dynamics; to ascertain which experiences individuals involved with sound products, radio broadcasts, and communicational dynamics consider relevant for the development of their citizenship in the social, political, sustainable, and technological spheres of their locality; to list the characteristics of a Communicational Territory in its relation to sound products, radio broadcasts, and communicational dynamics for the exercise of communicational citizenship. Employing theoretical principles of Communication as a foundation (Braga, 2011; Martín-Barbero, 2003), Communicational Citizenship (Signates; Moraes, 2019), Communicational Territory (Haesbaert, 2006; Santos, 2004; Borges, 2013), especially the work of the Bahian geographer Milton Santos, which encompasses from the beginnings, in his studies, the peculiar characteristics of what would later become the political division of Bahia into Identity Territories, on Experience (Dewey, 1980, 2010; Cardoso Filho, 2011), this investigation is based on the contributions of qualitative research and a cartographic perspective (Deleuze, Guattari, 1995), with a temporal scope spanning from 2020 to 2024, considering historical aspects such as the arrival of the Social Communication course in 2005; the need presented by social movements and civil society, and especially due to the peculiarities of mediated orality (Silva, 1999) in the municipality. The methodology will involve the cartographic method, using bibliographic research, note-taking, and structured interviews as data collection instruments. The analysis of structured interviews will employ Experience Cartography, highlighting categories activated from Barberian Theory (Lopes, 2018) and the perspective of Empirical Reflexivity in Communication Research (Lopes, 2018), so that all experiences can reveal, confront, and raise awareness of the main relevant aspects and communicational dynamics that sound products and radio broadcasts enable or inhibit the municipality of Conceição do Coité to constitute itself as a Communicational Territory. Partial results indicated the potential of the communicational object of this study as a propeller of mediated orality and communicational dynamics, which in Conceição do Coité drive communicational citizenship. The final results obtained in empirical research confirmed the potential of mediated orality of the Sisal Territory and that the municipality of Conceição do Coité constitutes itself as a Communicational Territory. The municipality of Conceição do Coité is characterized by power struggles and declared political stances, with political polarity being structurally entrenched in the municipality, in addition to silenced symbolic struggles. Communicational dynamics, the closeness and distances of identity orders, promote the exercise of Communicational Citizenship. There is a hegemonic political control alongside movements of resistance, resignations, and persistences. The municipality of Coité presents a scenario of technological transformations, where traditional and modern elements interact. The leadership of women in the Bahian backlands and in Coité/BA is notable, although their presence in broadcasting activities remains limited. A significant portion of individuals who shared their experiences with sound products and radio broadcasts showed characteristics of communicational connection/bond with the locality and region during their participation in interviews and throughout the research. I emphasize the representativeness and influence of UNEB, Campus XIV, and the RTV Communication Course in the communicational field, in the formation of professionals, and in driving the development of Conceição do Coité/Ba municipality and the Sisal Territory in the Bahian semi-arid region.
Movimento mães de maio: afeto, emoção e (re)existência no processo comunicacional das imagens veiculadas no perfil do Instagram @movimentomaesdemaio
(Universidade Federal de Goiás, 2024-03-27) Araújo, Maurício Reis; Fernandes, Ana Rita Vidica; http://lattes.cnpq.br/9011537191118959; Fernandes, Ana Rita Vidica; Santos, Alexandre Tadeu dos; Meirinho, Daniel
This research aligns with a perspective of communication as a bond. It seeks to delve into the relationships of affection, (re)existence, and emotion that permeate the way participants of the Movimento Mães de Maio communicate their pain and advocate for other modes of existence for their sons and daughters, who were killed by the police. Through contextualizing the Movimento Mães de Maio, created in 2006, one can perceive the invisibility surrounding individuals, mostly Black, in situations of social and economic vulnerability. The discussion then turns to police violence and photography as instruments of power, but also capable of creating counter-visualities. Subsequently, the research delves into the images disseminated on the Instagram profile @movimentomaesdemaio to examine how affection, emotion, and pain materialize within them. It is concluded that these paths lead to the understanding of the movement as an act of resistance against the violence of the Brazilian state and the images as producers of actions and thoughts.
UFG em todo lugar: apontamentos para uma política de comunicação pública da ciência
(Universidade Federal de Goiás, 2023-08-18) Basile, Roberta de Castro; Gomes, Suely Henrique de Aquino; http://lattes.cnpq.br/3007925506666700; Gomes , Suely Henrique de Aquino; Almeida , Carla da Silva; Oliveira , Tiago Mainieri de
At the Federal University of Goiás, extension was responsible for mediate dialogue and the exchange of knowledge between science and the population. By knowing some notions and practices of Public Communication of Science that permeate this finalistic sphere of federal universities, a qualitative, descriptive-exploratory research was proposed, with a case study. Based on the extension program “UFG em Todo Lugar”, for the popularization of science, the research sought to answer the question: what guidelines would be necessary to strengthen and make the actions of this program more effective? The study covers the program's past and present, using multiple collection instruments, among them, documental research, questionnaires, interviews and a focus group. The purpose was to know the perceptions about the Public Communication of Science (together with managers, organizers and extension teams that work in the program), the ways they use to bring science closer to the population, the difficulties of this trajectory, in addition to the opinions of the external public who participated in the event promoted on May 27, 2023. Together, these data also made it possible to identify the gaps of “UFG em Todo Lugar”, resulting in notes for a Public Science Communication Policy that could strengthen it. The data were systematized and presented according to Bardin's Content Analysis (2016), with a triangulation at the end. In this way, it offers not only a diagnosis on the Public Communication of Science established from this program, but also guidelines for changes in posture and for the resumption of an integrated communication process between higher administration, teaching (undergraduate and graduate -graduation), institutional communication, research and extension. Through the outlined recommendations, the university could give a new future to “UFG em Todo Lugar” and reframe the way it interacts with society based on it.
Estudo preliminar sobre a liberdade de expressão na perspectiva dos marcos regulatórios das mídias sociais
(Universidade Federal de Goiás, 2024-02-05) Bezerra, Isabella Alves; Rezende, Laura Vilela Rodrigues; http://lattes.cnpq.br/1612227255633180; Rezende, Laura Vilela Rodrigues; Santos, Andréa Pereira dos; Castro, Maria das Graças Monteiro
This dissertation examines the complex and dynamic intersection between disinformation and freedom of expression in the context of social media, which have become central arenas for the formation of public discourse. The study also proposes a critical analysis aiming to understand how Brazilian and foreign legislation present their regulations on content moderation with a view to combating misinformation and the context of dark interests that involve large social media companies. The methodology used is qualitative, and uses theoretical review and documentary research to build a theoretical framework based on the ideas of different authors on the topic, in addition to presenting a comparative study between current social media regulations. It is concluded that there must be a necessary balance involving the critical education of citizens, clear, objective and transparent rules provided by social media and legislation that regulates these tools, whose operation is based on profit to the detriment of any protection that can be established for citizens who use them.
Vlive: um microssistema da Hallyu no universo das plataformas
(Universidade Federal de Goiás, 2024-08-29) Brito, Leticia Ribeiro de; Dias, André Bonsanto; http://lattes.cnpq.br/5025469064512821; Dias, André Bonsanto; Oliveira, Rodrigo Cássio; Araujo, Mayara Soares Lopes Pinto de
This study characterizes and analyzes the operation of the south korean platform Vlive tv, which existed from 2015 to 2022, according to its components that positioned it as part of a platform ecosystem, as discussed by Van Djick, Poell, and Waal (2018). Vlive tv offered streaming and ondemand content aimed at the niche of global K-Pop fans, who sought a sense of closeness to artists of this genre despite geographical distance. It also allowed fans to meet and associate, working equally as a social network and a tool of the Hallyu, the wave of south korean culture dissemination. For the platform analysis, the study considered the three main pillars of an ecosystem according to Van Djick, Poell, and Waal (2018): datification, selection, and commoditization. Identifying and analyzing these pillars, along with the characteristics of the microsystem – the platform in its individuality as discussed by Van Djick (2016) – was the primary methodology of this research. Complementary methodologies included documental research and semi-structured interviews with former platform users about their experiences. This study presents an opportunity to identify strategies for the cultural diffusion of a nation in a global scenario increasingly reliant on platform services. Through this study, it is evident how Vlive constructed its governance linked to market relations, established itself as a social intermediary, and commoditized fan experiences through a transmedia narrative. It is also pertinent to observe how Naver, the company that owned Vlive, sought to serve diverse markets through platforms and became important for the economy of South Korea.
Discurso e transgeneridade: uma análise do discurso da imprensa sobre a representação trans e travesti em telenovelas
(Universidade Federal de Goiás, 2024-03-01) Camelo, Mario Luiz de Souza; Santos, Alexandre Tadeu dos; http://lattes.cnpq.br/8783109007334551; Santos, Alexandre Tadeu dos; Borges, Rogério Pereira; Jesus, Jaqueline Gomes de
The research proposes, in short, to identify whether the press discourse about the trans and transvestite population has been changing, redefining itself or “evolving” over time. Through the application of discourse analysis in articles from the newspapers O Globo, O Estado de São Paulo and Folha de S.Paulo about the transvestite character Sarita Vitti, from the telenovela “Explode Coração”, by Glória Perez, from 1995, discourses are identified hateful, transphobic and that place trans and transvestite people in places of subservience and erasure. Afterwards, the same analysis is applied to articles from the same newspapers about the character Ivana, who transitions gender in the telenovela “A Força do Querer”, by the same author, from 2017. The objective is to understand whether the lapse of 22 years made the speech of the press changing, whether or not it brings more representation and spaces of power to these people. To support the analysis, which is based on the ideas of power by Teun A. van Dijk (2020), the research elucidates in its theoretical framework concepts about transgenderity, representation and telenovelas and their great influence as entertainment and information channel in Brazil. In the end, it will be seen that the discourse on transgenderity in the press becomes more didactic, positive and representative over time, however, there is still stigma, prejudice, practices such as the incorrect use of pronouns and the fact that transgenderity is still be treated as something peculiar and incipient, in addition to other issues to be observed.
Corpografias: comunicação dialógica entre corpos cuir e memória cultural
(Universidade Federal de Goiás, 2022-08-15) Cruz, João Lúcio Mariano; Dias, Luciene de Oliveira; http://lattes.cnpq.br/7270892768281076; Dias, Luciene de Oliveira; Vidica, Ana Rita; Jesus, Jaqueline Gomes de; Bruno, Fabiana; Martins, Alice Fátima
Nuestra tesis grafa las huellas de la memoria cultural presentes en fotografías y textos escritos, que actúan como archivo para nosotros, en sus relaciones con las performances artísticas, que escenifican nuestro repertorio de actos encarnados. A través de estas grafías de la memoria - fotos, textos escritos y performances -, navegamos por la información social e histórica que comunicamos en/a través de nuestros cuerpos. Nuestro objetivo fue pensar imágenes textuales e iconográficas sobre las normas de género y sexualidad inscritas en nuestros cuerpos para mapear contra-visualidades. El cuerpo, en el sentido que estamos proponiendo en esta tesis, se sitúa en la médula ósea del campo comunicativo, como célula originaria de todo proceso comunicativo. El cuerpo es tomado aquí como lugar de eventos culturales, como territorio de conocimiento, herramienta y símbolo de comunicación. Es un cuerpo construido sobre el espacio y el tiempo y ocupado por inscripciones. Adoptamos la corpografía como metodología que mapea archivos y repertorios inscritos en el cuerpo. A través de una estrategia de lenguaje polifónico, accedemos a un contenido visual anacrónico para encarnar la memoria cultural. Utilizamos elementos gráficos a lo largo de la tesis para desencadenar grietas y buscar desbordamientos. Como resultado, encontramos marcas de invisibilidad corporal y epistémica cuando hablamos de sujetos cuir. Encontramos que los cuerpos cuir, en su multiplicidad, y otros cuerpos plurales, cuando acceden al derecho a mirar y al derecho a ser visto, actúan como mediadores que tensionan la performance corporal dominante y promueven aperturas.
Do limão à caipirinha: o humor e as linhas de fuga nas vivências gays de Baia Bahia e Raymundinho Furacão no youtube
(Universidade Federal de Goiás, 2023-12-18) Dias, Weberson Ferreira; Costa, Deyvisson Pereira da; http://lattes.cnpq.br/0550755230529493; Gomes, Suely Henrique de Aquino; http://lattes.cnpq.br/3007925506666700; Gomes, Suely Henrique de Aquino; Santos, Andréa Pereira dos; Cavalcante, Diego Frank Marques; Fernandes, Luís Antonio Bitante; Siqueira, Aline Wendpap Nunes de
This doctoral thesis deals with humor and lines of flight in narrative videos of the experiences of gay men Baia Bahia and Raymundinho Furacão posted on the YouTube platform. Based on the work of the French philosopher Gilles Deleuze, we follow the problem question: “How do Ray and Baia deterritorialize the normative devices of sexuality, establishing new singular arrangements of life, escaping the sad powers invoked by the hegemonic structures of sexuality and desire?” To write the thesis we appropriated the concepts of event, difference, communication, humor and homosexuality. The materialities were observed with a view to the methodology of Deleuzian cartography, following the lines of forces (molar, molecular and escape), through two themes: family access and street violence. Based on these concepts, the thesis aimed to map the movements of transfiguration of gay experiences produced by humor counter-effects on the Laranjas Bahia and Raymundinho Furacão channels. This research was divided into four parts, which included four chapters: in the first, we explained the event, the difference and the cartography in terms of communication; in the second, we expose the relationship between humor in general, humor in Deleuze and the role of communication in this plot; in the third, we address the path of homosexuality, from identity/representation to the affirmation of desire and the power of becoming; and, in the fourth, we proceeded to cartography the videos themselves, seeking to capture the lines visible in them. From the cartographies, we observed that when they talk about family, Baia and Ray get emotional and do not express their humor directly, although they use their narratives to break with the traumas. When dealing with street violence, both amplify the humor and make it work in their favor, jumping from a report of violence in various areas to a narrative permeated with good humor. In Deleuzian terms, the cartographic videos demonstrate that the selected homosexuals are crossed by two events: coming out of the closet and insult. Even so, Baia Bahia and Raymundinho Furacão, through humor, provide the fruits of everyday complaints, transforming any bad encounter into an engine that enhances their joys and gives new meaning to their experiences, enabling the emergence of new ways of being and existing.
Tecnologias inclusivas e leitura entre pessoas com deficiência: a realidade das bibliotecas públicas da região metropolitana de Goiânia
(Universidade Federal de Goiás, 2023-09-28) Faria, Keyla Rosa de; Gomes, Suely Henrique de Aquino; http://lattes.cnpq.br/3007925506666700; Gomes, Suely Henrique de Aquino; Santos, Andréa Pereira dos; Dalla Déa, Vanessa Helena Santana; Valério, Erinaldo Dias; Dumont, Lígia Maria Moreira
It discusses the use of inclusive technology in public libraries in the Metropolitan Region of the city of Goiânia/Goiás in training readers and promoting reading practices for people with disabilities. Among the inclusive technologies, priority is given to social and assistive technologies Social Technology produces, in a dialogical way with the community, methods and techniques that aim to change a given social reality in the search for quality of life. These movements enhance and value the knowledge of each individual in favor of the collective. Over time, and with changes in society, people with disabilities have managed to occupy previously inaccessible spaces and territories, since including the other is a process that encourages us to accept the different. Art, culture and knowledge welcome these differences by developing inclusive activities through cultural equipment, such as the public library. Therefore, inclusive technologies are an important part of promoting inclusive cultural activities. Therefore, this research sought to answer the following problem: Do public libraries located in the Metropolitan Region of Goiânia have some kind of Social Technology for training readers and promoting reading practices for people with disabilities? This is an exploratory research with a qualitative approach. The instrument used in data collection was the questionnaire, however, when continuing the research, the interview through phone calls and simple observation helped to understand the minutiae contained in the questionnaire responses. The Metropolitan Region of Goiânia has 20 municipalities, but only 11 have public libraries, the other 9 cities do not have libraries or were recently closed with no forecast for reopening. The eleven municipalities make up a total of 17 libraries. The invitation was sent to 17 libraries, but only 11 answered the questionnaire. The results show that people with disabilities attend the spaces, but the frequency is low, this factor may be connected to the sense of belonging. It is concluded that public libraries in the Metropolitan Region of Goiânia walk without structure and support. At other times, it is believed that the factor that paralyzes them in time is the lack of motivation and knowledge of the innovations that arise within the library area, such as Inclusive Technologies, since these techniques can help the public library to get out of inertia with low-cost methods and techniques for training readers and promoting reading practices for people with disabilities. Involving the community is, therefore, essential for the initiation of successful practices in these innovative undertakings of social transformation.
Corpos que gingam: comunicação e persistência cultural na capoeira Angola
(Universidade Federal de Goiás, 2023-08-23) Gomes, Elisângela; Dias, Luciene de Oliveira; http://lattes.cnpq.br/7270892768281076; Dias, Luciene de Oliveira; Borges, Rosane da Silva; Vaz, Gláucia Aparecida; Fernandes, Ana Rita Vidica; Cirqueira, Diogo Marçal
Corporeality in the African diaspora establishes new territories, albeit impermanently. It is transformed, but it also modifies the geography of cities by disputing meanings and constructions of identity. The body’s existence is based on a continuous movement to stay alive, so black corporeality can be understood as the driving force behind communication. It affirms itself through its culture, which in turn finds in the body the possibility of remaining. In this way, I seek to understand how communication is established through corporeality and presents African civilizational values in the Black Diaspora. At the beginning of each chapter, a short story presents stories heard and lived that dialog with the understanding of evaristian writing, bringing to this great circle the ginga present between theory and practice. Capoeira Angola, chosen for analysis, manifests itself centrally in the body and its reactions. Therefore, corporeality not only constitutes culture, but is also a fundamental part of its existence. The type of research was participant-based, understanding the importance of theory and practice combined. As data collection instruments, I used a script of semi-structured questions that were applied with Mestre Guaraná, Mestra Ana Maria, Ceiça Ferreira, Andresa Moreno and Juliana Cordeiro; associated with photographic, sound and audiovisual records. The composition of images was contributed by Goiás photographers and capoeiristas Juliana Cordeiro and Andresa Moreno. The search is for the possibility of seeing portraits of Capoeira Angola from Goiás made from an inside look at the experience in a movement to claim the “right to look”. I use the articulation between the body, communication and black identity elaborated by Muniz Sodré (1998; 2017), who, based on the analysis of cultural aspects such as samba and musicality, perceives the body as an affirmation of an African cultural universe. My understanding of communication is based on the contributions of Fabien Eboussi Boulaga (1977), who states that the original communication with the world lies in the act of feeling; and Ciro Marcondes Filho (2007; 2019), who interprets it as a process, an event that can occur between people or between people and objects, but even so, a rare event. The discursive practice that claims the right to look has its own techniques, and has been disseminated as a counter-visuality by Nicholas Mirzoeff (2016), a visual culture theorist. The data resulting from the collection stage was analyzed in convergence with the theoretical-methodological framework adopted. In constant dialog with communication, I bring up references based on cultural studies, covering concepts from African philosophy and sociology, black literature and visual culture. To encompass the complexity of the body, I brought in the Yoruba world concept of Cosmosensation (OYĚWÙMÍ, 2021), which understands that, in a sensory and cognitive dimension, we are integrated with nature, with the cosmos. To conceptualize culture, the perspective presented is based on an African cultural unity (DIOP, 2014), supported by the existence of a common trunk founded on African civilizational values that accompanied the African people in the Black Diaspora. I enter cultural studies from the perspective of Stuart Hall (2009), who, when scrutinizing the migration process in the Caribbean, states that there is a reunion with Afro-Caribbean traditions due to the need to make sense of the interpretative matrix and cultural self-images. With this research, it was possible to affirm that black cultural manifestations have the potential to bring together the construction of collectivities, a sense of belonging and the creation of bonds of affection, making it possible to learn and remember teachings that were “forgotten” as a survival strategy in the face of the politics of death. Its foundations present African civilizational values, which in turn are under constant threat considering the presence of structural racism, the lack of institutional recognition of the figure of Mestras and Mestres and acts of cultural appropriation and intolerance. The analysis of the images resulted in the understanding that Capoeira Angola is a space for identity formation and recognition of corporeality and has the potential to transform the gaze of its practitioners, so the images recorded by the photographers reconstitute historical images, generating an imagetic representation based on respect, affection, dignity and protagonism of black people. I conclude that black corporeality is not at the service of visuality, and by proposing other possibilities for recording, they provide an opportunity to create new memories of black corporeality.
Cartografando o discurso de Jair Bolsonaro acerca da pandemia da Covid-19: entre comunicação, desinformação e negação da cidadania no Brasil
(Universidade Federal de Goiás, 2024-02-21) Leal, Maiara Raquel Campos; Freitas, Luiz Antonio Signates; http://lattes.cnpq.br/0464596762919932; Freitas, Luiz Antonio Signates; Oliveira, Tiago Mainieri de; Mundim, Pedro Santos; Albuquerque, Afonso de; Alberto da Silva Moreira, Alberto da Silva Moreira
This research proposes an analysis of the speeches released by President Jair Bolsonaro about the COVID-19 pandemic, during the year 2020, using his official page on the social network Twitter, which was widely used, as a source of observation and data collection. by the president of the republic during the pandemic period. We carry out a multi-method approach, with the interweaving of methodologies known as netnography (Amaral et al. 2008), content analysis (Bardin, 1977, 2000, 2010) and controversy cartography (Venturini, 2009; Latour, 2012; Lemos, 2013) , seeking to identify the regularities, discrepancies and intensities published by Bolsonaro on the topic, focusing on the concepts of communication, disinformation and citizenship. We collected 498 tweets on the topic during 2020, in which economic issues and misinformation represented the biggest regularities identified in their publications, with emphasis on the billion-dollar figures spent by the federal government to control and combat the virus. The main controversies fomented by the president were related to the misinformation spread about the virus and its forms of treatment, with emphasis on issues involving chloroquine and hydroxychloroquine, in addition to conflicts surrounding state social isolation decrees and the controversy with the STF, highlighting a problematic relationship with such entities. We conclude that Bolsonaro relied heavily on a discourse of authority to foment controversies surrounding the COVID-19 pandemic, driving the denial of citizenship to Brazilians, where necropolitics emerges as a type of public policy, since preserving people's lives was a concern secondary role in the management of the health crisis by the federal government under the responsibility of President Jair Bolsonaro, who preferred to focus almost exclusively on matters involving the economy.
A estética kitsch na cultura digital: um estudo de caso das redes sociais das lojas Havan
(Universidade Federal de Goiás, 2024-10-29) Oliveira, Hebert Regis de; Oliveira, Rodrigo Cássio; http://lattes.cnpq.br/0545897116631093; Oliveira, Rodrigo Cássio; Borges, Rosana Maria Ribeiro; Barcellos, Zanei Ramos
The work investigates kitsch aesthetics in digital culture through Lojas Havan's social networks as a way of understanding how the style appears in the company's communication strategy. The study traces a trajectory of kitsch, from a historical-communicational perspective, in mass, media and digital cultures as a way of delving deeper into the manifestations of the style, which has maintained its own foundations to this day. The research, with a qualitative approach, adopts as a method the case study of the digital social networks of Lojas Havan, using bibliographical research and analysis of still images as methodological procedures for exploring and processing the collected data. As a result, the research checks the strong presence of kitsch in the images produced by Lojas Havan, understand how they emerge and circulate on four platforms managed by it - Facebook, Instagram, Linkedin and X – beyond to contextualize the use of the style as a organizacional communication strategy which transports the kitsch of the visual identity of physical stores to digital.
Prevenção em controvérsias: as disputas em torno da PrEP no Youtube
(Universidade Federal de Goiás, 2022-04-29) Oliveira, Mayllon Lyggon de Sousa; Costa, Deyvisson Pereira da; http://lattes.cnpq.br/0550755230529493; Gomes, Suely Henrique de Aquino; http://lattes.cnpq.br/3007925506666700; Gomes, Suely Henrique de Aquino; Costa, Deyvisson Pereira da; Santos, Andréa Pereira dos; D'Andréa, Carlos Frederico de Brito; Cardoso, Janine Miranda
PrEP (pre-exposure prophylaxis) is a compound of tenofovir and emtricitabine that, taken daily, has the potential to reduce the number of new HIV infections significantly. It was implemented as a public policy in Brazil in 2017, and its use is recommended for gay men and other men who have sex with men (MSM), sex workers, trans people, and injecting drug users (BRASIL, 2018), key populations experiencing a concentrated epidemic (UNAIDS, 2007). In Brazil, from 2007 to 2019, the number of reported cases increased by 530%, with the most significant increase being among young people and adults aged 15 to 24 years. These numbers, especially among MSM, reveal the limitations and failures of prevention policies (CALAZANS, PINHEIRO, AYRES, 2018), and come from the dismantling of HIV and AIDS care, prevention and treatment policies that have plagued the country since 2012. Since the beginning, AIDS and HIV have been carved out as a biopolitical device (PELÚCIO; MISKOLCI, 2009) for the control of populations, which involves a heterogeneous set of elements, such as NGOs and OSCIPS, the media, the scientific, moral and religious discourse, the pharmaceutical industry, the scientific disputes of laboratories, the government of oneself and others. In this context, science reduces the body and sexuality to what they have as the latest and operates through the biological and somatic, seeking global results of balance and regularity (FOUCUALT, 1979, 2010). This dynamic establishes a process of biomedicalization of sexualities and neoliberal prevention, where Pre-Exposure Prophylaxis (PrEP) is spotted. It is located in a field of dispute between the forms of HIV prevention because it raises a complex series of agencies and controversies about science, the State, risk management, sexualities, and people. From this point, what we intend to answer is which controversies are generated from PrEP on Youtube?. To ensure that, we used the Cartography of Controversies proposed by Tomaso Venturini (2009, 2010) and anchored in the Actor-Network Theory proposed by Latour (2012). We collected Youtube videos published by actors from the LGTBTQIA+ community, using Youtube Data Tools tool, and analyzed the amount of 69 videos published in Portuguese between 2017 (the year of implementation of PrEP) and 2021. In the PrEP case, we glimpse cosmologies whose disputes are established, above all, in the context of recommendations for the use of prophylaxis (how and who can have access to prophylaxis), in the dynamics of a public health protocol, and the moralization of dissident sexual practices. People mainly settle between the new vs old prevention paradigm; education and respect for human rights vs drug prevention; condoms vs PrEP; individual responsibility vs population security; absence and cut off funds for treatment with HIV and AIDS vs investment in prevention; key populations vs prophylaxis coverage. Around these disputes, a network is formed from the interaction of digital platforms, experts, influencers, NGOs and OSCIPS, public and private institutions, prophylaxis users, scientific disseminators, people living with HIV, laws and norms, diseases, and preventive technologies.
Narrativas sobre a saúde pública na Secção Scientifica do Jornal O Publicador Goyano (1885-1892)
(Universidade Federal de Goiás, 2024-08-21) Portela, Ysabella de Medeiros; Borges, Rosana Maria Ribeiro; http://lattes.cnpq.br/8386191325702205; Borges, Rosana Maria Ribeiro; Borges, Rogério Pereira; Sousa, Jorge Pedro Almeida Silva e
The research investigates the narratives about public health in the SecçãoScientifica of the periodic. O PublicadorGoyano, founded by José do Patrocinio Marques Tocantins, a black journalist, son of a enslaved father, raised only by his mother, born in the city of Goiás, the former capital from the Province which is considered rare in the Afro-descendant community of the century XIX. His work was rooted in abolitionists and republicans scopes and it's editorship was focused on scientific discussions, with themes pertinent to health, education and popularization of scientific knowledge. This work lists characteristics about the periodical, its founder and the analysis of the editions of the SecçãoScientifica on the newspaper available in the Hemeroteca Digital Brasileira. The research has a qualitative approach, using as method Case Study and instruments as Bibliographic Survey, Documentary Research and Narrative Analysis. The result of this study allowed us to understand how the periodic's editorial, as well as its creator, were aligned with positivist thoughts and how the periodical's SecçãoScientifica was able to contribute to discussions about the popularization of scientific knowledge in the Province of Goiás in the century XIX.
As doceiras e sua prática cultural da Cidade de Goiás: compreensão do corpo como mídia pela construção de fotobiografias
(Universidade Federal de Goiás, 2022-11-29) Rocha, Ana Terra Curado da; Ramos, Gabriel Teixeira; http://lattes.cnpq.br/3960315315900636; Fernandes, Ana Rita Vidica; http://lattes.cnpq.br/9011537191118959; Fernandes, Ana Rita Vidica; Dias, Luciene de Oliveira; Ramos, Gabriel Teixeira; Martins, Alice Fátima
This research goes through the life stories of four bakers in the city of Goiás, Silvia da Silva Curado, Divina Gonçalves Assunção, Eliana Aparecida Martins de Paula e Taynara Raimundo Martins, in order to build Photobiographies and understand their bodies as media, which takes place from three levels. The primary media is the body of each of the bakers. The secondary media consists of photographs from the personal collections of each baker, the photographs taken by the master's student during the interviews and speeches of the bakers. The tertiary media is composed of are the Photobiographies, assembled through a listening process that involves a mixture of speeches and photographs of each of the bakers. The understanding was about that they exist beyond sweets, but that the sweet culture is part of their existence. They communicate the sweet knowledge and experience their practices, thus having a generational transfer of knowledge, which does not necessarily happen in a traditional way, with changes in recipes along these life trajectories.
Inteligência de negócios, fluxo informacional e comunicação: análise dos conteúdos Web sobre a prática de inteligência de negócios em contraponto às produções acadêmicas
(Universidade Federal de Goiás, 2022-01-28) Rocha, Anelise Souza; Cordeiro, Douglas Farias; http://lattes.cnpq.br/5269312530540199; Cordeiro, Douglas Farias; Cassiano, Kátia Kelvis; Guimarães, Núbia Rosa da Silva
This research aims to analyze the concept of business intelligence, evaluating the nonsense of practical application, with academic productions, since the main concept of the term is 'umbrella', which provides different definitions for different applications, converging between practice and theory. For this, the content generated on blogs and websites that are in line with practice will be analyzed. Seeking the academic view of the term, the journals published on the CAPES website and the theses and dissertations published in the BDTD (Digital Library of Theses and Dissertations) on the subject will be analyzed. Identifying differences and similarities, for collaboration of the informational and communicational flow, in the practical application and in the studies on the theme, providing a dissemination of information in a coherent way.
O jornalismo de dados e a credibilidade jornalística: estudo de caso sobre o núcleo DeltaFolha, do jornal Folha de São Paulo
(Universidade Federal de Goiás, 2023-08-09) Santos, Ícaro Gonçalves dos; Cassiano, Kátia Kelvis; http://lattes.cnpq.br/1461975180324090; Cassiano, Kátia Kelvis; Borges, Rosana Maria Ribeiro; Paulo, Alex Fabianne de
This research investigates how the dynamics of data journalism production relate to the pillars of journalistic credibility. To this end, the work resorted to studies and knowledge related to Theories of Journalism, Sociology and Philosophy, as well as the methodological references of Information Science and Content Analysis. As an object of research, the DeltaFolha nucleus was defined, an online editorial of the Folha de São Paulo newspaper that periodically publishes reports produced based on data journalism practices. For the construction of the research corpus, a set of 412 news and reports produced by the nucleus was extracted, including texts and images, materials that were investigated through qualitative content analysis and analysis of the comprehensibility of the visualizations. In the results, it was observed that the set of texts that form the corpus presents different strategies to generate a sense of truth, with extensive data analysis and a high degree of public interest. In data-based articles, the approach of topics with a high social impact was recurrent, with data linked to political facts, public health, rights and citizenship. The nucleus also demonstrated a high degree of autonomy, with data investigated and crossed in an authorial way in most cases. In addition, the exploration of extensive databases, with tens of thousands of information, was recurrent. Also, in most articles, the journalistic production in co-authorship of two or three professionals was identified. It was also observed the care in explaining, even superficially, the methods used by journalists for data analysis. In the specific analysis of visual resources, such as graphs, infographics and visualizations, a notable effort was identified to build resources that complemented the textual descriptions of the investigated data, with the presentation of complex and, sometimes, extensive art. Some visualizations had the ability to immerse the reader in the historical facts described, as in the cases of timelines that addressed important facts of national politics. A negative point noted was that, sometimes, the visual resources presented too much information, which made it difficult to understand.
Quem somos nós? Homossexualidades masculinas e os regimes de verdade no Canal das Bee
(Universidade Federal de Goiás, 2024-08-30) Santos, Lucas de Freitas; Gomes, Suely Henrique de Aquino; http://lattes.cnpq.br/3007925506666700; Gomes, Suely Henrique de Aquino; Moraes, Ângela Teixeira de; Fernandes, Luís Antonio Bitante
This study investigates the constitution and transformation of homosexual subjectivities in Brazil between 1980 and 2020 to question which truths and ways of being a homosexual man emerged in the 2010s in the Canal das Bee videos published on YouTube. To this end, Michel Foucault's ideas on power, subject, and truth are presented, in addition to post-structuralist discussions on communication and language. In view of these concepts, Foucault's genealogy is used, which divides the research into two methodological movements. First, the patriarchal and neoliberal gender origins that constituted a homonormative ideal in male homosexual practice between 1980 and 2010 are described based on the discussion on masculinity and transgenderism. Then, in the 2010s, the emergence of a regime of truth is described in which homosexuals are driven by Canal das Bee to question themselves about homonormative gendering. Based on these methodological movements, it is possible to say that Canal das Bee brings forth a homosexual who strategically uses essentialist and constructionist perspectives to free himself from violence and establish himself as a man who is no longer grounded in homonormative ideals, but in a universe of possibilities previously limited to women. Through this displacement of male homosexuality, the channel encourages care for others, since a selfish and solitary experience does not match the collective need imposed today by social and political movements. In this way, the research highlights the importance of understanding the articulations, promotions and pedagogizations about gender and sexuality that are conveyed, and how these practices influence the subjectivation of individuals
A imaginação melodramática em animações de Makoto Shinkai
(Universidade Federal de Goiás, 2021-08-17) Santos, Thátilla Sousa; Satler, Lara Lima; http://lattes.cnpq.br/7575445484262991; Satler, Lara Lima; Ishiki, Michiko Okano; Nogueira, Lisandro Magalhães
This research has the following question: “How is melodramatic imagination built in the animations Children Who Chase Lost Voices (2011), Garden of Words (2013) and Your Name (2016) by Makoto Shinkai?”. It starts with the understanding that the Japanese animations chosen as objects use melodramatic imagination characteristics as strategies to elaborate their narratives. The stories are built to explore emotions, produce dramatic and emotional effects, reach the viewers' subjectivity and lead them to identification and reflection. Thus, it sought to understand the general characteristics of anime, highlight its history and evolution, understand melodrama as a genre, the way it has adapted over the years until reaching the notion of melodramatic imagination, observe some of its aspects in the Japanese context and identify its characteristics within of the chosen films. As a methodological approach, bibliographical research was carried out on themes involving the study and film analysis of the three animations to identify traces of the melodramatic imagination from specific points, such as the construction of the characters, music, narrative, moral, among others. The research achieved its expected results, ensured greater knowledge about Japanese animations and melodrama, found melodramatic characteristics in the analyzed works of Makoto Shinkai and showed that these attributes can help to bring people of different nationalities and cultures closer together by reaching the emotional and the subjectivity of the spectators.

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