Mestrado em Administração (FACE)

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Processo de desenvolvimento de um novo serviço - atividades críticas para o setor de transporte aéreo
(Universidade Federal de Goiás, 2015-10-30) Cualheta, Luciana Padovez; Souza, Mauro Caetano de; http://lattes.cnpq.br/1377101375497344; Souza, Mauro Caetano de; Borges Junior, Cândido Vieira; Silva, Isidro Antônio
The air transport sector is highly relevant to the global economy and has grown about six times the global GDP in recent years. Nevertheless, it has not been able to generate the desired profitability, due to high costs and the inability to deliver differentiated services to customers. In this context, innovation in services is a priority. This study aimed to identify what are the main practices in the new service development process (NSDP) for companies in the air transport industry. Several NSDP practices are identified in the literature which make up a conceptual model. By conducting multiple case studies and comparing the results with the literature, ten of those practices are found to be recurrent in the air transport industry. They are: analyzing the external environment, analysis of the financial capacity of the company, the creation of support activities, the new service price definition, employee training, adaptation of the physical structure, the disclosure of the new service, disclosure of the benefits of the new service for the customer, obtaining customer feedback and the comparison of actual costs versus planned costs. Future research should try to understand how and why those activities occur.
Instrumento de apoio ao planejamento da inovação em combustíveis ecoeficientes para a aviação
(Universidade Federal de Goiás, 2015-11-17) Silva, Jéssica Traguetto; Souza, Mauro Caetano de; http://lattes.cnpq.br/1377101375497344; Souza, Mauro Caetano de; Amaral, Daniel; Najberg, Eslela
It is anticipated that the next twenty years the air transport will present an increase of almost double the growth rate of world GDP. It is projected that while GDP will grow 3.2%, air and passenger traffic present the average growth 5%. This accelerated expansion of the sector has caused some negative consequences, such as the significant increase in carbon dioxide emissions. The aviation industry has already committed in changing this scenario and the target is to halve CO2 emissions by 2050. To achieve this goal, it is necessary to planning ecoefficient aviation fuel that minimize negative effects such as in the case of substitution of fossil fuels by fuel extracted from renewable resources, which allows the reduction by 80% of CO2 emissions. The identification of alternatives that allow this substitution has been carried out in different research groups, however, it is clear that the planning of innovation has been carried out not integrated manner and also the related literature neglects elements related to innovation management, especially planjeamento . In this sense, this study seeks to fill this theoretical gap and seeks to contribute to this issue by proposing a theoretical method that guides innovation in this sector. From characteristics of tools to support the outstanding innovation of planning in the literature was drawn up the proposed planning method, identified as MEPICE. To check if the method would be considered applicable to the context to which it is addressed, the planning of innovation in eco-efficient fuel, used the Delphi methodology. The result demonstrates the feasibility of MEPICE and suggestions of experts were used in order to improve it.
Impacto das atividades de marketing nos primeiros anos do negócio em seu desempenho futuro
(Universidade Federal de Goiás, 2015-12-04) Camargo Filho, Altair; Borges Junior, Cândido Vieira; http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4704931U0; Borges Junior, Cândido Vieira; Teixeira, Rivanda Meira
This study aimed to analyze how the moment in which the venture starts using marketing activities in its early stages affects its future performance. In order to achieve this goal the Panel Study of Entrepreneurial Dynamics (PSED), which consisted of application of questionnaires, via telephone, to 1,214 new entrepreneurs from the United States between the years 2005 and 2011. The data analysis was done using descriptive statistics and logistic regression analysis in which the dependent variables considered as performance were the survival and profitability of companies. The independent variables, marketing activities, were “effort to talk with potential clients”; “effort to collect competitors information”, and “execution of promotional efforts”. For the analysis, it was related the beginning of realization of marketing activities in the first and second years with the new venture’s performance in the second, third and fourth years. Results show that the first year is the optimal time for entrepreneurs to start talking to consumers, that is, the moment that takes the company to perform better in subsequent years. The execution of promotional efforts in the first year also leads to positive results for business, but results regarding the optimal moment to develop this action and regarding the collection of information about competitors were inconclusive.
Caracterização da inovação em modelos de negócios: aplicações no transporte aéreo
(Universidade Federal de Goiás, 2015-12-07) Pereira, Bruno Alencar; Souza, Mauro Caetano de; http://lattes.cnpq.br/1377101375497344
In the air transport sector, especially in the airlines, innovation in business models can contribute to the creation of value, competitive advantage and profitability with new possibilities of action in the sector. The proposed research aims to identify the business models adopted by Brazilian airlines and characterize how innovation happens to create value, competitive advantage and profitability by models applied to the sector with the identification and implementation of appropriate indicators not yet exploited to this understanding. The methodology consisted of empirical, exploratory and descriptive research by multi case study with three of the main Brazilian airlines, allowing an investigation to raise significant and holistic characteristics of innovation indicators applied to the business models adopted in the sector. The results show the search paradigm breaks related to the dichotomy of the traditionals models low-cost and full-service toward hybrid business models and perceived the need for a business model that maintains a balance between the services offered, however, no major innovations identified by the supplied value proposition. The conclusion is that in the Brazilian airlines the innovation in business models occur linearly as examples highlighted by the companies, that the perception of them, internal changes in business models are considered major organizational innovations, however, there is no evidence results in large external innovations to the market provided by the business models adopted in a comparative panorama of such airlines.
Avaliação dos impactos de um programa de mobilidade acadêmica internacional: o caso Brasil-França, ao nível de graduação em ciências agrárias
(Universidade Federal de Goiás, 2016-04-05) Goes, Marcos Linhares; Najberg, Estela; http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4767209A6; Najberg, Estela; Sousa, Marcos de Moraes; Carvalho, José Márcio
The internationalization of higher education refers to the increasing interconnections among national education systems, in which the sending and receiving of students, professors and technical-administrative staff is an essential component. In this context, the present study aims at assessing the international academic mobility program CAPES-BRAFAGRI, from 2006 to 2014, contained in the public policy of internationalization of higher education Binational University Partnerships. The study takes as starting point regulatory documents from CAPES and from UFG and processes mapping that describe the actions of BRAFAGRI program: funding, eligible undergraduate courses, selection, sending and receiving of students and evaluation of the activities performed. To measure the academic performance during the mobility period, were collected data on the studied subjects, approved and utilized in academic processes and, to measure the students perceptions on international academic mobility and employability trend, was submitted to them a structured questionnaire. Through documents and mapping processes it was described the public policy cycle of the program in which were identified: the actors, the activities, the arenas and the institutional environment. Academic processes information have showed that the number of vacancies offered for academic mobility in French institutions is larger than the demand; students have been approved in 70% of subjects taken, however, only 50% of these disciplines are utilized in specific core of the curriculum structures from original courses; Engineering Food is most likely to celebrate double University Degree. Data on students perceptions have shown: international academic mobility was very important for University Graduation and then employability; the expectation of mobility has been satisfied; language teaching and interculturalism are better in French higher education institutions; few previous foreign languages knowledge hindered the implementation of academic and social integration activities. The internationalization policy of higher education directed to undergraduate students fills a gap by providing to Brazilian students, including low-income, take courses and perform stages in different countries, which contributed to the improvement of student graduation and increased internationalization of Brazilian universities. Studies to adopt the methodology developed in this work can be done in other programs that make up the policy of Capes Binational University Partnerships. As a contribution to the understanding of internationalization of higher education, we suggest further studies on the strategic positioning of the internationalization of higher education in the strategic plans of universities, comparative studies of strategies and outcomes among internationalization of policies made in Brazil and in other countries.
Financiamento de campanhas eleitorais e empréstimos do BNDES: lobby e interesses privados
(Universidade Federal de Goiás, 2016-04-20) Lopes, Alex Diniz; Scalco, Paulo Roberto; http://lattes.cnpq.br/4259596733099005; Scalco, Paulo Roberto
The National Bank for Economic and Social Development (BNDES) and one of the world's development banks and the main instrument of Federal Government long term investment and Financing in almost all the segments of the Brazilian economy. Last doze years, one of the main features of national economic policy was the increase in bank acting, of increasing loans and their greater participation in the Brazilian economy. While some of the resources have been directed one other state entities, the largest share of expenditures, was destined to private companies, in the form of fusions operations or support for investment Projects, most of the time, with interest rates subsidized. In list of companies that were more benefited by the Bank loans include contumacious donors of election campaigns. The possible political influence over the decisions of the BNDES is a very important aspect, in that it is a federal public company, its resources come mainly from public funds as FAT and the National Treasury, originating mainly in the taxes paid by citizens and businesses. This study analyzed the relationship between the financing of election campaigns and the BNDES credit operations. In order to understand the dynamics between the elections and the state of the credit policy we used the regression method with panel data, using quantitative information on: a) provision of election campaigns accounts available in the electronic site of Election-TSE Superior Court; and b) List of direct and indirect operations not automatic BNDES, available on the Site of the National Bank for Economic and Social Development. The results showed that the donations campaign designed to related parties the president of the republic positively influence the BNDES loans and, on the other hand, the donations the opposition parties have the opposite effect. In this same vein, it was found also evidence that there is a positive relationship between the victory of candidate recipient of donations, especially for the post of federal deputy, and access to BNDES credit.
FCO rural nos municípios goianos: um estudo acerca de seus impactos socioeconômicos de 2008 a 2012
(Universidade Federal de Goiás, 2016-04-26) Araujo , Karla Mendonça de; Scalco , Paulo Roberto; http://lattes.cnpq.br/4259596733099005; Scalco , Paulo Roberto
The aim of this study is to analyze the impact of the Constitutional Fund of the Midwest Finance (FCO), more specifically in the Goiás State agriculture for the induction of the growth of the municipalities in which they operate this program, and thus their contribution to reducing regional inequalities in Brazil. The empirical results show the importance of agribusiness to Goiás as well as explains the issues of regional inequality as well as indicating that the variables (GDP, employment, income and productivity) no significant relationship with the employment of rural FCO, however , that is the Constitutional Fund of the Midwest Finance showed no significant relationship with the differential economic growth of the cities where it operates .
Desaprendizagem organizacional em empresas graduadas
(Universidade Federal de Goiás, 2016-04-27) Botelho, Érica de Aguiar; Freitag, Maria Salete Batista; http://lattes.cnpq.br/3094358031059703; Freitag, Maria Salete Batista; Teixeira, Rivanda Meira; Borges Junior, Candido Vieira
The aim of this study was to analyse how organizational unlearning occurs in ventures that have graduated from business incubation process. The research is exploratory, qualitative, with retrospective longitudinal time frame. A multiple case study was conducted, with the selection of six cases. Data was collected from semi-structured interviews, documentation and direct observations. Ventures and incubator perspectives were considered. Content analysis was taken. NVivo software was used to support the research. Based on theoretical backgrounds an analysis frame was elaborated in order to present the selected approaches. How organizational context of gradutated ventures that were bonded to a University Business Incubator in the technology sector can influence organizational unlearning was examined. Changes in organizational routines of graduated ventures were described, involving specific routines, from the new venture creation and development processes. Organizational unlearning was verified, predominantly in writing or updating business plan routine. Types of interplay between organizational learning and unlearning were identified. Isolated organizational learning was identified in every routine and all organizational unlearning situations were caracterized as isolated. Thus distinction between the two processes was corroborated. Situations where organizational unlearning precedes or occurs simultaneously to organizational learning were not observed. Relearning was verified only in writing or updating business plan routine. It was noticed that the context of these ventures offers opportunities for studying organizational unlearning not only after graduation but also during incubation period. Propositions were established based on venture incubation, new venture creation and development processes and organizational unlearning literatures.
A aprendizagem do empreendedorismo e a sua influência no processo de criação de empresas
(Universidade Federal de Goiás, 2016-04-29) Schneider, Anderson; Freitag, Maria Salete Batista; http://lattes.cnpq.br/3094358031059703; Viana, Adriana Backx Noronha; Rossi, Ricardo Messias
The aim of this study was to understand the influence of learning history of nascent entrepreneurship about start-up process and the future performance of the companies. To this end, we used the Panel Study of Entrepreneurial Dynamics II (PSED II) as a sample. This is a panel involving 1214 United States entrepreneurs were accompanied during the years of 2005 to 2011 through telephone interviews on various topics involving the business creation process. The study had as theoretical axis organisational learning and learning entrepreneurship and was developed in two stages, the first being with the specific objective of assessing the causal relationship between learning history of entrepreneurs and the activities of start-up process by which we used the method of multiple linear regression. The second involved the assessment of the causal relationship between the realization of activities of the startup process and the future performance of the companies using logistic regression methods. The results demonstrate that the learning history of entrepreneurs favors the activities of business creation process, and these in turn, when carried out, increase the chances of the businesses achieve best performance results, translated in conducting sales and achieving a balance between revenue and expenditure. It was noted also that the learning history by itself does not have significant relations with the performance.
Corporate venturing externo: o impacto das aquisições e joint ventures no desempenho das empresas
(Universidade Federal de Goiás, 2016-04-29) Silva , Maíra Jéssika Fernandes; Borges Junior, Candido Vieira; http://lattes.cnpq.br/4803860037213326; Borges Junior, Cândido Vieira
External Corporate Venturing is one of the dimensions of corporate entrepreneurship, entrepreneurship practiced by existing companies. Through external corporate venturing companies seek survival, consolidation in the market in which they operate, explore new markets and obtain better financial returns. For the practice of external corporate venturing companies can make acquisitions, joint ventures, licensing, mergers and corporate venture capital transactions. This study focused on acquisitions and joint ventures as external corporate venturing practices. The impact of these practices on business performance is still inconclusive, so the aim of this study was to assess the impact of external corporate venturing in the performance of large companies. For this, we used secondary data disclosed by companies in the consumer discretionary sector and non-cyclical listed on the Bolsa de Valores de São Paulo (Bovespa). We analyzed the relevant facts disclosed in Comissão de Valores Mobiliários (CVM) for the collection of data on the ad acquisitions and joint ventures undertaken by those companies during the years 2010-2014, and the financial statements on the Bovespa for the collection financial data for performance measurement. The data were analyzed by regression data into fixed effect and random effect panel. Regression models were estimated with the performance variables return on assets (ROA) and return on equity (ROE). The results indicate that the realization of acquisition and joint venture operations have no statistically significant impact on ROA and ROE of large companies listed on the Bovespa. Although the results are not consistent with some previous studies on the topic, present contributions to the theory and practice, especially regarding the aspect of time that can be decisive in the relationship between acquisitions and joint venture operations and performance. For future studies recommended a bigger time horizon and verification of goals and strategies that companies have to invest in acquisitions and joint venture operations, because if adopted for the purpose of short-term financial returns may not be the most suitable .
Remuneração e distribuição dos professores da educação básica: uma análise da rede estadual goiana
(Universidade Federal de Goiás, 2016-05-16) Pereira , Greyce Lara; Alves , Thiago; http://lattes.cnpq.br/7802091709644694; Alves , Thiago; Pinto , José Marcelino Rezende; Jacomini , Márcia Aparecida
The adequate remuneration of teachers of the Brazilian public basic education is a recurring theme in academic research in the last twenty years in the country. The agenda circles around themes such as the teacher professional design, training, career, attractiveness and permanence of this professional in public education, in addition to labor casualization process and the recent policy of wage appreciation of Brazilian teachers. Given the importance of teachers to the teaching process and the relevance of the remuneration for the design of a career and professionalization of teaching, research has as study subject the remuneration and distribution of teachers of public primary education, with the objective of this work analyze the level of compensation and the teachers of the compensation characteristics of the state of Goiás and verify that teachers with better career position and higher level of remuneration are allocated proportionally also in teaching units. Thus, it was initially performed a literature review of remuneration and allocation of teachers in schools, and later a documentary research to be able to understand the structure of the teaching career of basic education in the state school system in January 2009. In addition to the processing of data obtained from the Secretariat payroll of State for Education, Culture and Sport (SEDUCE) Goiás January 2009 was necessary to use techniques of descriptive statistics to understand how was the teaching career and the representation of this with total expenditure payroll that period. In terms of results, payroll data from January Seduce 2009 contained records of 54,656 servers, distributed in 99 positions (22 teaching positions and 77 administrative positions); 19 types of employments; 39 departments and 1,431 stocking units (1,224 schools and 207 administrative units), with servers located in 246 municipalities in Goiás. Total expenditure on the Seduce payroll in January 2009 was R$ 91,102,325.25, and the individual income totaled R$ 89,756,982.96 (98.52% of total). Teachers, research subjects, accounted for a universe of 36,606 individuals, representing a third of all servers listed in the Seduce payroll in January 2009, with an average salary of R$ 1,570.00, which in January 2009 represented 3.4 times the minimum wage at the time. It was possible to investigate the profile of the schools where the constant servers in the Seduce payroll acted in January 2009 in the city of Goiânia, and 120 schools located in the urban area of the capital, of which 104 belonged to the state system and these met 88.65% of total enrollment among the 120 schools analyzed in this research. Of these, 2/7 met more than 1,000 registrations (larger) and 3/7 of the schools had described medium high socioeconomic indicator. Regarding the distribution of teachers, although this research rely on various data of international research, the results show that in the case of teachers in Goiania schools there is also a process of concentration of teachers with higher level of remuneration and better career position in schools taken as historically traditional.
A relação entre ciência, tecnologia e inovação e o empreendedorismo de alto crescimento
(Universidade Federal de Goiás, 2016-05-18) Condeixa, Gustavo Abrantes; Monsueto, Sandro Eduardo; http://lattes.cnpq.br/5484881117429853; Borges Junior, Cândido Vieira; http://lattes.cnpq.br/4803860037213326; Borges Junior, Cândido Vieira; Monsueto, Sandro Eduardo; Emmendoerfer, Magnus Luiz; Mesquita, Albenones José de
High growth is a phenomenon that occurs for a small group of companies and, it is related to fast growth caused by new jobs creation or superior growth compared to other companies. Researchers and public politics makers showing interest for companies with high growth is motivated by the fact that those companies are perceived as important factors for a dynamic economy and, job creation. They are also known for creating and diffusing new technologic knowledge, contributing for regional development. To analyze the relation between science, technology and innovation's regional indicators, as well as the entrepreneurship indicators of high growth in the Brazilian states, the collected data composed a cross-section within the 27 Brazilian federation states, between the years of 2008 and 2012, having its explanatory variables grouped into four indicators of ST&I that corresponds to ST&I infrastructure, ST&I Human Resources, Investment in R&D and Innovation. Stacked data was utilized and the estimated method adopted was the Ordinary Least Squares (OLS).To better adjust the proposed model the dependent variable TEAC general was segregated for the Service, Industry and Commerce sectors.16 logistics regression specifications was studied in reference to the four proposed equations, segregated in function of the four dependent variables mentioned. The results shown in this work demonstrate the existence of a low correlation between ST&I and TEAC general. It also suggests that the activities sector is an important component in relation between ST&I and TEAC, although the ST&I indicators present larger impact for Industry Sector's TEAC. Another significant result was that a better human resources qualification results in better TEAC. To prove the theory, it was verified a strong correlation among people hired with bachelor's degree while a person holding a master or Ph.D. degree didn't present significance to the study.
Desigualdades de condições de oferta de ensino médio regular em Goiânia
(Universidade Federal de Goiás, 2016-05-18) Nicacio, Patrícia Pereira da Silva; Alves, Thiago; http://lattes.cnpq.br/7802091709644694; Alves, Thiagp; Alves, Miriam Fábia; Tripodi, Maria do Rosário
This work aims to contribute within the study of inequalities in educational supply conditions, under the approach of the right to acquire education. The analysis focuses on the regular high school, since this educational stage hasn’t been contemplated in Brazilian researches that address educational inequality. The research objectives are to identify, highlight and analyze inequalities in regular high school supply conditions in the city of Goiânia; therefore, both analysis and discussions were driven from the management perspective, aiming to contribute to the formulation of public policies. Two databases were built , the first consisting of the weighting variables areas and other variables for the schools. From these databases the descriptive analyzes, of clusters and spatial were performed. The areas of weighing were classified according to socioeconomic status (SES), schools were characterized as supply conditions. It was found that areas with NSE schools have less favorable supply conditions. Moreover, in areas where the percentage of young black men is higher, both the NSE area as the socioeconomic index (INSE) schools have lower values than regions with lower percentage of blacks. Another finding is that in schools located in areas with lower SES, distortion and dropout rates are higher, which shows the influence of the NSE in school performance. These findings demonstrate that there is inequality in the regular high school supply conditions in Goiânia and the worst conditions present in areas with lower socioeconomic status. This shows that the distribution of educational supply conditions haven’t been done in an equitable manner and therefore it’s necessary for educational policies focusing on equitable distribution of supply conditions, in order to provide teaching conditions consistent to the reality of students.
Análise da implementação da política de turismo na região de negócios e tradições em Goiás (2008-2014)
(Universidade Federal de Goiás, 2016-06-03) Jesus, Rassan Solarevisky de; Najberg, Estela; http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4767209A6
From proper planning and effective implementation of a public policy for the development of tourism, this sector can contribute to economic and social development of a region. This research aimed to identify and analyze the factors involved in the implementation of tourism policy in Business and Traditions Region in the State of Goiás, between 2008 and 2014. The research took advantage of the qualitative approach and the study only if the method for its operation, which concluded that there was a low degree of implementation of the programs and actions in the documents that guide the tourism policy in the region studied: Integrated Development Plan for Sustainable Tourism (2012), Business Plan (2008) Tourism Municipal plans Goiania, Anapolis and Trinity Marketing Plan. The factors identified for this are: the political games established in the trading networks; the alternation of power; not specifying the technical, human and financial; the implementation of actions, projects and strategies of top-donw way, besides a very incipient intersectoriality the management of public policy tourism process process in the region Business and Traditions. Suggested some alternatives with a view to greater success in implementing this type of policy, such as: management of more interactive policy between the actors, the articulation between the regional and municipal plans, greater private sector participation in the management of tourism policies ; and even a better specification of the human, technical and financial resources for each proposed action.
Relação entre gastos educacionais e desempenho escolar nos municípios goianos
(Universidade Federal de Goiás, 2016-08-31) Oliveira, Daniela Vieira de; Monsueto, Sandro Eduardo; http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4770161D 3; Monsueto, Sandro Eduardo; Almeida, Marcos Inácio Severo de; Campos, Flávia Rezende
This study analyzes the relationship between municipal spending on education and average educational performance of municipal schools students in Goiás. The analize evaluate how the municipal public spending on primary education per student influences the average scores of municipalities in Prova Brazil in Portuguese and Mathematics. This study use 4th series / 5th year of Goiás municipal public schools datas, among 25% of municipalities with the worst result and 25% of municipalities with best results, using methods of quantile regressions for 2007, 2009 2011 and 2013. The model of quantile regression estimated’s results indicates that the expenditure per student has a positive and significant impact on municipal average scores in all quantiles for both grades, in Portuguese and Mathematics, for municipal schools in Goiás. Moreover, it’s observed that municipalities that have better average (quantile 0.50 and 0.75), positive influence of spending per student tends to be higher. It is noteworthy that the group with 25% better grades has the highest number of municipalities with expenses for students above the state average and Municipal Human Development Index (HDI), literacy rate and GDP per capita above rates presented to state in both disciplines.
Incentivos fiscais e o programa “produzir” em Goiás: impactos
(Universidade Federal de Goiás, 2016-09-01) Amaral, Ana Paula Xavier; Monsueto, Sandro Eduardo; http://lattes.cnpq.br/5484881117429853; Monsueto, Sandro Eduardo; Ferreira, Vicente da Rocha Soares; Carvalho, Cláudia Regina Rosal
The tax incentive is a government policy used in order to attract business and provide local development. This public action was initially used only by the federal government, however, with the 1988 Constitution, the states could also adopt this measure, which led to internal conflicts for attracting companies. The tax incentive has been discussed in the literature and does not yet have a consensus. Some authors defend their practice and others point out its shortcomings. In addition, there are few jobs that provide a statistical analysis at regional level. The impact of these programs on the development of the economy is still inconclusive, therefore, the present study was to verify if there is a significant correlation between public policies of tax incentives and regional development, analyzing the data on companies benefiting from the incentive program tax implemented in the state of Goiás (Produzir) and checking whether there is a correlation between this public policy with the economic aspects of the beneficiary regions. The analyzed data were extracted from the base of the Department of Industry and Commerce from Goiás and arranged in to 8 diferent econometric models. It was found that there is not a positive correlation between this tax incentive policy and the local industrial development in Goiás, in addition, this correlation is significant, despite having small values. The analyzed results corroborate with others researches pointing to a negative impacts of the use of tax incentives, and identified several weaknesses of the program should be fixed for a better economic performance, such as a better distribution of resources. This research contributes to the academic field as using estatistics models (Ordinary Least Squares) to identify correlation with economic development data of citys in Goiás. For future research, it is suggested to check is this a misallocation of resources, if there is funding request for little incentive areas or if companies that do not develop interest in investing in a particular place and why this occurs.
Gestão por competências em universidades públicas federais: análise de modelos, aspectos que influenciam sua adoção e respectivos impactos
(Universidade Federal de Goiás, 2016-11-18) Landfeldt, Isabela Machado Papalardo; Odelius, Catarina Cecília; http://lattes.cnpq.br/8988225982215517; Odelius, Catarina Cecília; http://lattes.cnpq.br/8988225982215517; Abbad, Gardênia da Silva; Freitag, Maria Salete Batista
The concept of competence takes different meanings in organizations and some features are essential to organizational performance. Therefore, it becomes important the competence management aimed at people management in order to maintain and develop skills required for the organization performance. In the Brazilian public sector, competence management was established through the Decree nº. 5,707/2006 which sets the National Policy for Staff Development (PNDP), encouraging permanent learning and development of institutional skills from individual skills. Despite the fact that competence management is not exactly old, it is already widespread in different institutions. In this way, public institutions end up sharing and using management methods applied in other institutions, showing very similar characteristics and management models, which is a feature of isomorphism. In consequence, considering the implementation of competence management requirement in federal public institutions in Brazil, this study aims to identify and describe the aspects that influence policies of competence management in federal universities and what the development and implementation of these policies generate in terms of learning. Based on the literature, initially the concepts of competence in organizations, learning in organizations and institutionalization of practices were defined. Then the methodology was set, so that this research is characterized as interpretative, descriptive and case studies. Seven Brazilian Federal universities were analyzed among a universe of 14 universities that have already started the implementation of competence management. With a semi-structured guide, interviews were conducted with managers involved in the process of development, implementation, monitoring and impact of management skills. Data were analyzed based on the goals set before. It was identified that among of the seven universities analyzed, none of them has the competence management model consolidated, whereas some universities are in development step and other in an advanced processes. The main areas that are affected by competence management in universities are training and performance evaluation. Besides relating the fields of study of competences, learning and institutionalization, this research contributes to organizations to understand better the demands of the Decree 5.707/2006 as well as to serve as a tools source for better management of servers.
Aprendizagem do empreendedorismo em equipe: influências contextuais sobre novas empresas de base tecnológica
(Universidade Federal de Goiás, 2017-03-08) Arantes, Fernanda Paula; Freitag, Maria Salete Batista; Freitag, Maria Salete Batista; Borges Junior, Cândido Vieira; Grzybovski, Denize
Considered as a continuous experiential process, entrepreneurial learning does not have enough conceptual structure to explain how a team of entrepreneurs learns. The scarce models presented in the literature focus on the entrepreneurial individual and, at times, disregard the context and other influence groups. Thus, from a constructivist sociocultural perspective, the present dissertation presents the development of a research whose main objective was to analyze and characterize the learning process of entrepreneurship in the level of New Technology-Based Firms (NTBFs) teams. The decision to study the founding teams of these organizations is due to the need they face to learn quickly, in view of the rapid evolution of the technology market. The study is constructivist sociocultural because it considers that to occur the sharing of knowledge and learning it is necessary to have social interaction, participation, formation of identity and contextual influence. The context in which a team finds itself directly influences its learning, at the same time that it is influenced, shaped by it. And, in view of the principle of Lebenswelt, one of the drivers of the study, it was considered that it is not possible to study the human being in a way that is isolated from his context, from the world he experiences, transferring this premise to teams. Therefore, following an interpretative phenomenological-hermeneutical approach and using a theoretical guiding model, the learning experiences of four different NTBF founding teams were analyzed, two incubated and two non-incubated. Three data collection procedures were used: semi-structured interviews, observation and documentary research; being applied on the collected data the premises of the interpretative phenomenological analysis (IPA). The study made it possible to capture the deeper meanings of the teams' learning experience, allowing the analysis of the impact of the context, the relevance of internal and external interpersonal relationships, and the strengthening of the human and social capital of a team for its learning. Thus, as the main result of the dissertation was proposed a conceptual model of entrepreneurial learning in team, which considers learning as a process continuously modified by the experience and joint reflection of individuals, being evolutionary and inseparable from the context.
O perfil do public service motivation (psm) de servidores públicos inovadores
(Universidade Federal de Goiás, 2017-03-10) Rosa, Ellysson Fernandes; Sousa, Marcos de Moraes; http://lattes.cnpq.br/2038056571074237; Najberg, Estela; http://lattes.cnpq.br/9181719235039514; Najberg, Estela; Ferreira, Vicente da Rocha Soares; Oliveira, Flávia Neri Meira de
This research intended to know the PSM profile of public servants who submitted their innovative projects in the 1st project contest for government managers of Goiás-Brazil in 2012. Considering the importance of motivation in the context of public administration, as well as the pressing need for innovation to respond to the social demands, this research was concerned to understand the relationship of PSM level with the profile of public servants of strategic level considered innovative. Using the t-test, multiple correspondence analysis (MCA) and hierarchical cluster analysis (HCA), it was concluded that the PSM level of innovative public servants is significantly higher than that of public servants in general, compared to a research that is a reference in the subject in Brazil. As for the public servers profile, it was found that most of the results achieved are in agreement with previous studies in the literature that investigated the profile of public servants with high levels of PSM, highlighting the Information Technology Managers to a greater extent.
Estratégias de marketing e as dimensões de valor da marca no transporte aéreo analisadas sob a perspectiva do passageiro
(Universidade Federal de Goiás, 2017-03-14) Oliveira , Denise Santos de; Souza, Mauro Caetano de; http://lattes.cnpq.br/1377101375497344; Souza, Mauro Caetano de; http://lattes.cnpq.br/1377101375497344; Almeida, Marcos Severo Inácio de; Almeida, Carlos Lourenço de
The purpose of this study is to examine the influence of the passenger's perception of the marketing strategies, developed by airlines, on each of their brand equity dimensions. From systematic review and research with airline managers a conceptual model was proposed, relating the marketing strategies, adopted by airlines, and the dimensions of consumer-based brand equity: brand associations/brand awareness, perceived quality and brand loyalty. The data were collected at six airports located in the Midwest, South and Southeast regions of Brazil and analyzed with Structural Equations Modeling (SEM). The results demonstrate correlation between the perception of marketing strategies, adopted by the airlines, indicating that for companies to affect the dimensions of value that the passenger perceives in the brand, it is not enough to carry out isolated investments, in one or the other strategy, but efforts to strengthen joint service innovations, price-related promotions and event sponsorship. This study provides a basis for the development of future studies on passenger-based brand equity and enables the best targeting of marketing strategies in the air transport sector

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