A construção do discurso autorreferencial do jornal O popular: o alicerce mítico na ecologia da interação comunicativa

Abstract

This Thesis aims to understand how the self-referential discourse of O Popular is constructed from the interpretation of the Elements of the ecology of communicative interaction and the categories of the Imaginary. The theoretical foundation is based on the assumptions of Ecolinguistics, according to Couto (2016), and the Anthropology of the Imaginary, by Gilbert Durand (2012). The main question that guided the research problem was: What is the interference that the mental environment of language operates in the constitution of self-referential discourse? The specific objectives are: to analyze the ecology elements of communicative interaction; examine the mental environment of the language that underpins the ecology of communicative interaction through the interpretative categories of the Imaginary; understand the mythological structure of self - referential discourse and unveil the directive myth governing the self - referential discourse of the newspaper O Popular. This research is a descriptive and explanatory qualitative approach study. The methods used were the literature review and documentary research. Based on the multimethodology predicted by the Eco methodology, the so-called myth-criticism was practiced to investigate the directive myth of self-referential discourse. The corpus of analysis consisted of 51 self-referential publications of the newspaper O Popular, in 2016. The thesis defended is that the mythical discourse not only sustains the persuasive structure of the communicative interaction of this newspaper but also operates a great interference concerning the motivations and biopsychosocial forces responsible for precipitating the subjects to the interaction, promoting the integration and the communion between both. The object of the study of Ecolinguistics is

communicative interaction. This is because Ecolinguistics maintains that communicative interaction is the language itself dynamized in acts of communicative interaction (AIC). These acts of interaction configure the so-called Communicative Interaction Ecology (EIC), which is the core of the language. The AIC is composed of seven elements, whose unveiling enabled the study of the construction of the self-referential discourse of the newspaper O Popular, namely: Interlocutors (I - Speaker (S) and listener (L), the case, reader (Re)), scenario, message, subject, interactional rules, systemic rules, and communion. The linguistic ecosystem, in turn, consists of three environmental environments: the natural, the social and the mental. The mental environment of language, the focus of this study, was studied by E. Couto (2012), who argues that the human imagination is within it. The Imaginary is understood here as a set of images and image relations, which are sustained by the subject's drive aspects and by the intimations of the cosmic and social environment. Myth, in turn, is a dynamic system of symbols, archetype, and schemes that makes up the story. The hypothesis is that communication and communicative interaction have their creative infrastructure, their generating system, submerged in the anthropological structures of the Imaginary. Thus, this Thesis understands that every act of communicative interaction is rooted in this mythical foundation and therefore deserves to be unveiled. Finally, it was concluded that the symbolic constellation identified in the self-referential discourse of the newspaper O Popular moves mainly the ascension and diayretic scheme, but without failing to articulate the spectacular scheme, linked to the postural dominant. Such a constellation orbits the Imaginary Heroic

Structure and points to the daytime regime of the image. This symbology, which structures self- referential discourse, in turn, updates Narcissus and Zeus' mythic discourses to present times:

self-referential manifestation derives from narcissistic impetus, but discursive edification reveals the substratum of Zeus's archetypal figure.