Discursos sobre maternidade em postagens do Facebook

Abstract

This thesis aims to discuss the power relations that are in page postings of the Facebook and the implications caused by their statements in the conceptualization, employment, changes and transformations of discourses about maternal identity. We investigated the influence of normalizing statements on women during the period of breastfeeding and child rearing. Divided into four steps, the methodological design of this study is comprised of (1) literature review, (2) collection of Facebook posts, (3) contributions of Discourse Analysis and Critical Discourse Analysis in data exploration, and (4) opening debate about the constitution of the female gender and maternal identity Therefore, theoretical lines of Discourse Analysis and Critical Discourse Analysis are consulted in such a way that we can contextualize the social production of the senses that are presented in the discourses and also the changes and social transformations that involve women in dynamic digital spaces. We use the works of Bakhtin (2003), Foucault (2014a) and Fairclough (2001) to guide the theoretical foundations of this study, as well as to conduct the analysis and discussion of the data. The results point to the formation of complex discourses in the construction of maternal subjectivity through posts on the social network Facebook. Thus, we can conclude that the analyzed posts are important normalization instruments capable of positively or negatively affecting maternal social decisions and practices.