Comunicação organizacional inclusiva: o pertencimento dos surdos às organizações
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2022-12-20
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Universidade Federal de Goiás
Resumo
This investigation has as its object organizational communication, focusing on the inclusion of
Deaf employees in the corporate environment. According to some scholars, based on the
understanding of the Deaf community itself, the use of the Brazilian Sign Language (Libras) is
the differentiating element between people with hearing impairment (who do not use it) and
the Deaf, who communicate through it. However, this distinction often does not reach the
legislative scope, which generally uses the expression “person with disabilities” and includes
the Deaf among these subjects. It starts from the idea that inclusion, as a social practice, has
as a prerequisite the transposition of communication barriers and the feasibility of interactions
between subjects in their diversity. In Brazil, the great milestone in the achievement of Deaf
rights is Law nº 10.436/2002, regulated by Decree nº 5.626/2005, which recognizes Libras as
a legal means of communication and expression. Law nº 8.213/1991 is also worth
mentioning, which establishes quotas for people with disabilities in organizations and
contributes to a continuous, albeit incipient, movement of the Deaf towards these spaces of
sociability. However, being in organizations, by legal obligation, does not automatically mean
feeling belonging and included in them. In this sense, this investigation proposes the
constitution of an inclusive organizational communication, which presupposes the recognition
of the Deaf as subjects that must be known in their specificities and for which communication
professionals need to devise strategies capable of reaching them, awakening in the Deaf the
feeling of belonging to the corporate environment. Bearing in mind the importance of
communication for social inclusion to become a reality, the Brazilian Law for the Inclusion of
Persons with Disabilities brings with it barriers in communication and information that make
the implementation of this process difficult. Furthermore, these mishaps related to
communication are addressed by renowned researchers who are dedicated to the studies of
inclusion, even in other areas of knowledge. With this, this research presents the following
problem question: How can the communication professional contribute to the Deaf to feel part
of organizations? This question, in turn, unfolds into: What procedures should be adopted to
implement inclusive organizational communication? What difficulties do Deaf people face daily
to develop their work? What measures have been effectively taken by organizations towards
inclusive communication? Regarding the methodological aspects, it is an exploratory study,
with the aim of deepening knowledge or making new discoveries. In order for the desired
results to be, in fact, achieved, this investigation uses bibliographic and documentary
research, as well as interviews, through semi-structured scripts, and the application of
questionnaires, which are scrutinized based on the method of analysis of content. As a result,
the study demonstrates that the inclusion of the Deaf, as a social practice, is permeated in its
essence by communication and, in this context, it emerges as a promising field of research for
studies developed in the context of organizational communication.
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Citação
VERONEZI, D. P. O. Comunicação organizacional inclusiva: o pertencimento dos surdos às organizações. 2023. 585 f. Tese (Doutorado em Comunicação) - Universidade Federal de Goiás, Goiânia, 2022.