Representações midiáticas da pobreza: o programa "Esquenta!" e o reposicionamento do discurso sobre os pobres na tv brasileira

Abstract

This research aims to analyze the network of symbolic statements built along the story about the categories poor / poverty and, more specifically, discussing the recent speeches made on those groups within the brazilian television, finding the continuities and ruptures that have these forms of social representation that arc on TV a support provided with their own skills and language. Through literature review that is closer to the conceptual issues analysis of determinants of poverty, their subjects and living spaces, the work also discusses the nature of social representations, the dynamics of relationships that bring symbolic patterns of sociability, the meanings attributed to the social class and contours that concept to the organization acquires the company and the construction and recognition of collective identities that form in this context. The post-colonial theory and the Cultural Latin American Studies guide this analysis.