A imagem de si em textos no facebook: modos de ser do sujeito

Abstract

This research, entitled “A imagem de si em textos no facebook: modos de ser do sujeito”-“The image of themselves in texts on facebook: ways of being of the subject”, was aimed at understanding how one builds their discursive ethos on it, analyzing discourse strategies used to build one’s own image, as well as pointing out aspects which contribute to the teaching-learning process in schools. The relevance of this thesis consists of enhancing knowledge about this new virtual discursive person, who is empowered by digital technologies and different discourses present in our contemporaneity, builds meaningful images in post-modernity. For this purpose, as a theoretical support, this research was based on Bauman (2001), Lemos (2002), Lyotard (1988), concerning post-modern society traits, Bakhtin (1986), in the study of the dialog oriented, declarative and social character of language, Pêucheux (2005), in language conceptions as a result of senses and the discursive person, and Maingueneau ( 2005, 2008) in the analyses of the construction of the discursive ethos. A qualitative and interpretative research was made, and the corpus analyzed consisted of six posts taken from personal profiles on facebook, which were selected from a group of a hundred fifty-two profiles collected previously. The analyses of the data made it possible to identify and characterize six relevant types of ethos on facebook: ethos of engagement, ethos of optimism, ethos of ostentation, ethos of intimacy, ethos of sensuality and ethos of religion, which are based in accordance with people who are generated by cyber culture in the emerging culture of postmodern society.