Resistência e poder no dispositivo da moda

Abstract

This present work aims at describing and analysing the articulation between power and resistance in the fashion device, that is, investigating the possibility of resisting to the power upon which fashion is established, as being supported in certain knowledge fields as well as source of subjectivity. As a theoretical-methodological apparatus, this analysis opted for Michel Foucault's formulations and their contributions to the French Discourse Analysis, especially as to its concept of devices in order to debate the power relations, the subjectivity and the counter-behaviour in the society of control. From a pathway inspired by the formulations of the French master, we speculate on the need of strengthening an AD, once his legacy is composed by an arsenal powerful enough to deal with the hybrid discourses present today. We also seek to resume the notions of device, power, knowledge, subject and resistance by current reinterpretations made by some authors such as Gilles Deleuze, Paul Veyne and Giorgio Agamben, among others. In this sense, we pursuit to update these debates, as well as contemplating the possibility of comprehending fashion – our object of research – in the list of mechanisms that compose the biopolitics scenario in current days, its incidence on the bodies and, mainly, on the population. Keeping in mind that it is only possible to exert power over a universe where liberty is a sine qua non condition, we review the concept of power and resistance so that it would be possible to analyse some cases in which such action would take form. As a result of this movement of renewals and updates, it became necessary to examine the concept of style and its relation to the parameters of forces and escape, as well as the relationship between subjectivity and stylization. For this, the notion of device made possible the apprehension of the contours and movements proper to fashion, because, in the case of an operational or strategic concept, that turns to practices (concrete or discursive), with it can capture these processes of constitution of subjectivities. In the course of this work, which corpus was built upon texts of different discursive genders extracted from the media universe, we found the confirmation of our hypothesis, that is, in the realm of fashion device, resistance is always reutilized in benefit of the maintenance and development of its own device.