Capitalismo de vigilância e proteção de dados pessoais: análise do Google Privacy Sandbox à luz dos direitos humanos

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2024-11-06

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Universidade Federal de Goiás

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This study examines how self-regulatory practices for the protection of personal data implemented in the Google Chrome browser, with the Privacy Sandbox, impact human rights. In this sense, the main objective of the work is to investigate whether the use of information technologies involved in behavioral tracking can provoke violations of freedoms, rights, and individual guarantees related to digital informational privacy. Building upon the theoretical and normative framework and through documentary, argumentative, and discourse analysis, the study sought to verify whether the measures of the sandbox will indeed enhance user experience. Additionally, to assess the impacts of this private self-regulation, an empirical study is conducted to promote a diagnosis of consent practices and the use of cookies on the highesttraffic websites in Brazil. This includes a survey of data from the Brazilian regulatory flow with an emphasis on data regulation. The research follows the hypothetical-deductive method, and the results demonstrate the validity of the hypothesis that Google's proposals do not reduce the collection and use of behavioral personal data. Such information will continue to be extensively gathered by companies that exploit surveillance capitalism, which has wide prevalence, as shown in the diagnosis. Data on the impacts of data regulation and actions of informational literacy worldwide indicate that state intervention can be enhanced by combining regulations with public policies that encourage technological appropriation as part of digital inclusion, aiming to develop society's critical awareness regarding privacy in the virtual environment.

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XAVIER, M. A. P. Capitalismo de vigilância e proteção de dados pessoais: análise do Google Privacy Sandbox à luz dos direitos humanos. 2023. 274 f. Dissertação (Mestrado em Direitos Humanos) - Pró-Reitoria de Pós-Graduação , Universidade Federal de Goiás, Goiânia, 2023.